The following are 10 simple yet very powerful ways to increase your sales significantly:
- You should follow up with the customer after you make your first sale by sending them a “thank you” email and include an advertisement for the other products you sell. You could follow up with them regularly. In order to build a relationship with your customers, you should keep in constant touch with them.
- Offer your customers a few additional related products on your order page. They can add these to their original order.
- You can turn one sale into three if you tell your customers that if they refer four customers to your website, they will receive a full rebate of their purchase price.
- Give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply your sale.
- Then you could sell reprint and reproduction rights. You could include an advertisement on the product for other products you sell. You could sell the reproduction rights and back end products.
- You can cross promote your product with other businesses products in a package deal. Include an advertisement for other products you sell and have other businesses sell for you.
- Include a coupon for your other related products when you ship out or deliver your product. This will entice them to buy more from you.
- Provide your customers with a catalog of add-on products to the original product. This could include upgrades, special services, attachments, etc. If they enjoy your product, they will purchase the additional features.
- Sell gift certificates for your products. When the recipient cashes in the gift certificate, you’ll make sales. They might also buy other products from your site.
- You should give your customers freebies when they order. These freebies should contain your ad on them. Examples are bumper stickers, ball caps, t-shirts, etc. This will allow others to see your ad and place an order with you.
These powerful strategies can be implemented immediately, which is one of the best things about them. As I said, they are easy to use but could result in a substantial increase in your conversion rate and/or buy rate, which is the ultimate goal. It is very important to make your customer/prospect feel special and to provide them with additional value-added items that will keep them coming back to your business.
