Most new marketers dread logging into their autoresponder and seeing that they have lost subscribers due to them unsubscribing. Let me tell you three reasons why you should look forward to unsubscribing.
The first is that you actually use your mailing list. The only way that I have ever seen to not get an unsubscribe is to never send an email. If you are not going to use the list why go to the time and effort to build it. So congratulate yourself when you get an unsubscribe because your list is actually being used.
The second thing is that someone has opened your email. The unsubscribe link had to be clicked at least once in the email for the subscriber to unsubscribe. The good news is that your headline worked and they opened your email. Now if you are using dishonest headlines (You have won, your account status, and other headlines along those lines) this is not a good thing and you are reaping what you have sown. If you are using a solid headline that matches your email and it gets opened this is a good thing. You’ve got a good headline and it’s doing its job.
The third good reason to be glad to get unsubscribes has to do with personality. Now here is a shocker (said with a sarcastic tone dripping from my keyboard): Not everyone is going to like you or the way you write. Those that don’t will unsubscribe. The good thing about this is the fact that if they don’t like your style, you will never be able to form a relationship with them. In the event that you cannot build a relationship with them, it is very likely that they will not buy from you in the future. So each unsubscribe will make your list more targeted to people who actually like your style and are more likely to respond favorably to your offers that meet their needs.
So now you know three good reasons why you no longer have to dread seeing that the people on your email list have decided to unsubscribe from it. Take pride in the fact that you are actually building a stronger and more profitable list as a result of your efforts.
