A top search engine ranking is like having money in your pocket. However, search engine optimization remains a major challenge for businesses and individuals wishing to increase traffic to their websites. Optimized content is one of the best ways to boost your search engine traffic. Here’s how to do it: with a keyword optimization tool.
A keyword optimization tool performs three important functions that cannot be found anywhere else:
1. They suggest variations on your selected keywords that you had not yet thought of yet
2. They tell you how often each keyword is actually being searched for daily on the World Wide Web (note: the higher the number of searches, the more valuable the keyword)
3. They reveal how many competing Web sites feature the keywords you want to use (note: the lower the number of competing Web sites, the more easily your site will make it to the top of the rankings)
Several free and fee-based tools can be used to optimize your keywords yourself. I recommend starting out with a free tool like Overture’s free tool (search on your favorite search engine). You can also try out Wordtracker®, the leading keyword optimization tool, for free at: http://www.Wordtracker-Free-Trial.com/, if you get the hang of it and want to go pro.
The investment you make in a fee-based keyword optimization tool will most likely pay off after just a few days of use: attempting to guess what people are searching for is no match for taking your advice from a keyword optimization tool. In addition to finding keywords for optimizing your Web site, you can use your keyword optimization tool to do a whole host of other value-adding activities, such as:
1. Embed your Web pages with optimized keyword meta tags
2. Write successful articles that get ranked on the first page and above the fold of top search engines and position you as an expert in your field
3. Do preliminary product or service testing: see what people are thinking about and looking for in different product areas
4. Write better, more eye-catching and successful ads for online ad sites
5. Write blog titles that get more attention for your already-chosen topics
6. Get ideas for new blog topics
7. Find out what terms people are searching for in general and use the terms in your traditional, offline media such as brochures and newspaper ads
8. Write subject titles for opt-in e-mail campaigns that get people’s attention because it is what is already on their minds
9. Test which words to use for a new content Web site you are considering creating in order to generate income from Google AdSense ads
10. Try ideas for various product or service names to see what is hot and what is already taken
11. Look for popular keywords and try to extrapolate microtrends upon which your business could capitalize
12. Optimize your Pay-per-Click advertising campaigns, in terms of both ad title and keywords bidding
Creating optimized content for your Web site is one of the cornerstones to boosting traffic to your site. A keyword optimization tool is a no-brainer decision for getting you the optimized content you need.
