Like every Internet marketer, after taking some courses and readings, I started doing Adwords campaign applying a lot of “long tail keywords”, and I must say that the result is it sucked! Excuse my words, but that is the best word to describe my campaign!
It is important to learn how to interpret the theory behind the experts by testing their theory and continuously modifying and perfecting it.
What matters behind “long tail keywords” is determining the “right long tail keywords”. How will we ensure that such long tail keywords are used by the people (prospects) to find their answers?
In “Research and testing”, find out what’s happening in the niche by visiting forums, blogs, article directories and anything else that talks about it. Identify the wording, the problem, and the solution! Research the keyword list with a keyword tool as usual. Start with the generic search terms found during research, don’t dig too deeply into long tail keywords just yet. Watch and observe closely, determine which keyword gets the most clicks or impressions, and track which organic keyword drives traffic to your site (Google Analytics will do the job).
Once you have found the gold in your niche, expand your research and tested keywords into “long tail keywords”.
This is my fastest way to PPC marketing and niche marketing, through identifying the process, finding the weak point, and creating your own product to market.
To do keyword research effectively, you need to simulate your customer, put yourself in their shoes, feel like them, think like them, and ask yourself what you want, what’s the problem and how to fix it. It is always a good idea to open up your keyword research tools while you are thinking and confirm the market every time you have an idea!
While Google is the largest provider of PPC marketing, Yahoo Search Marketing and MSN AdCenter will likely convert sales better in terms of conversion and profitability because they are less competitive. Try all possible providers before you limit yourself to one. If Google has 60% market share and you do not fill up the 40% gap, you are losing money.
Lastly, let me share my 3 tips for a successful marketing campaign:
- Provides a solution to a problem, not just a product to fill the gap. You will experience a huge increase in conversions. (Make your customer’s life easier, this is the key to long-term success, especially when you are trying to build a good relationship)
- Track your website traffic, and visitors’ behavior, and split test your ads, landing pages, and sales pages.
- During testing, eliminate the “loss” factors, increase the “profit” factors, and consistently monitor and improve the campaign.
Hope this information is helpful, and you are welcome to share any ideas and thoughts with me.
