Get some answers to your questions before you join a program. Do some research about the options of programs that you intend to join. You will be able to determine what you are going to achieve later on based on the answers you receive.
Why settle for affiliate programs that charge you money before you join? Most affiliate programs being offered today are free.
Depending on your payment time choice, some programs issue commission checks once a month, once a quarter, etc. Choose the program that best suits your needs. Affiliate programs often set a minimum amount of earned commissions that affiliates must meet or exceed before being issued a check.
In affiliate marketing, a hit per sale ratio is the average number of hits to a banner or text link for a sale based on all affiliate statistics. You need to know how much traffic you need to generate before you can earn a commission from the sale, which is extremely important.
What is the process of tracking affiliate referrals and how long do they remain in the system? It is important that you are confident enough about the program that you can track the people you refer to your site. This is the only way you will be credited for a sale. The length of time those people stay in the system is also important. Some people may not purchase at first, but later wish to do so. Know if you will still get credit for the sale if it is done some months from a certain day.
What kinds of affiliate stats are available? Your affiliate program should be able to provide detailed stats, and they should be accessible online at any time you choose. Keeping track of your site’s individual stats is crucial in order to know how many impressions, hits, and sales it has already generated. Impressions are the number of times a banner or text link has been viewed on your site. Hits are the number of times the banner or text link has been clicked.
In addition to commissions on sales, does the affiliate program also pay for hits and impressions? It is important that impressions and hits are also paid since these will add to the earnings you get from the sales commission. To hit the ratio, this is especially important if the program you are in offers low sales.
Learn who the online retailer is to know if it is a trustworthy company. Find out what products they are selling and what the average sales are. It will be easier to decide if the affiliate program is right for you and your site if you know more about the retailer offering it.
You get paid only for the business you generate yourself if the affiliate program is a single tier program. A two tier program pays you for the business you generate, plus a commission on the sales generated by any affiliate you sponsor in your program. Some two-tier programs even pay you a small fee for each new affiliate you sponsor. It’s more like a recruitment fee.
Lastly, what is the amount of commission paid? Most programs pay 5% – 20% commission on each hit. The amount paid for each impression is .01% – .05%. If a program also pays for impressions, the amount paid is not much. Having read the figures above, you now understand why the average sales amount and hit to sale ratio are so important.
Prior to joining an affiliate program, you should be familiar with the many important characteristics your chosen program should have before incorporating them into your website. These are just a few of the questions you need to answer first. Among the many affiliate programs available, ask these questions to help you select the right program for your site.
We all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago, so if a person leaves your website without compelling reasons to do so, they are unlikely to return.
But the bottom line is that your visitor may not return to your website again. You can imagine how much revenue could have been lost simply because 1,000 visitors visit your website, leave, and never return again. You could have converted a fraction of the visitors into customers.
Many believe that creating unique content will keep visitors coming back, however, the real, long-term solution lies in converting your visitors into subscribers
Ask any seasoned blogger and they will tell you that building an audience is just one of the many essential building blocks required for successful blogging.
Not just any old audience will do, you need an audience that’s active and very much alive.
Before we dive deeper, let’s define what a targeted and active audience is.
Targeted – Subscribers that are genuinely interested in your blog content, offers, products, and services.
Active – Readers that frequently revisit your blog to consume your content and then engage with it. Engage by leaving comments and helping to promote your posts on social media.
There are many ways to build a targeted and active blog audience. Here are some of those ways:
Build an email list (The best method by far).
Enable Push Notifications subscription (The second best method).
Almost everyone has an email address and access to the web.
Sending out timely email newsletters is simply the best way to promote your blog content, announce special offers, announce new products, and promote your services directly.
The second best way to grow your blog audience, in my opinion, is by enabling web push notifications.
Web push notifications have a 90% open rate, considerably higher than email, (depending on the industry).
The best way to convert your visitor into a subscriber is to ask them for their name and email address before they leave your website.
Here are seven ways to convert website visitors into subscribers.
Create Quality Content to Match Search Intent. …
Use the Right CTA. …
Focus on Design for Subscriptions. …
Use Different Types of Content. …
Use Lightboxes. …
Advertise Your Subscription: Solve Problems. …
Analyze Your Content.
How To Convert Your Blog Visitors Into Subscribers Faster!
OK, so, now that you understand ‘building an email list’ is the way to go, at least to start with, how do you get the right kinda people onto your email list quickly?
In other words:
How do you convert blog visitors into subscribers, faster?
I mean, you have a beautifully designed blog, your content is great, and your offers are spot on. Your opt-in forms look great. How do you make people jump onto your email list and whatnot?
Let’s find out below.
Here are some smart ways to convert your blog, visitors, into raving fans
Turn your homepage into a lead generation machine
What you might notice is that your homepage will be one of the most visited, if not the most visited pages on your blog.
In case you didn’t know, the homepage can be used as a landing page rather than just a page to showcase your latest blog posts. (example)
OK, so before you go off and convert your homepage into a landing page, you need to know this:
To successfully converter visitors into subs from your homepage, you’ve got to do two very important things –
Be clear with your message. What are you offering and why is it important for your subscribers?
Give clear instructions. Don’t expect visitors to know what to do, explain how they can get your offer by opting into your email newsletter.
Have a powerful call to action. Display a clear CTA in your form or button. Something like ‘Send me my free traffic report’
Is the home landing page really worth your time and energy, though?
Yes, 110%!
If you don’t think it’s important, that’s OK. It’s entirely up to you how you utilize your homepage.
Here I am preaching about using your homepage to collect email subscribers and I don’t even have this set up on my own blog.
I do have a CTA button that takes visitors to a dedicated page where I can offer more. I have a list of the best articles that I recommend reading along with my products.
The bottom line is this:
If you want to convert more visitors into subscribers for your blog, you’ve got to let go of the old ways and embrace the new ways.
Create a custom homepage and add your marketing message and opt-in form, along with your compelling offer to get more sign-ups.
Don’t forget to make it visually attractive too.
Create a ‘dedicated’ email opt-in landing page
This is probably the most popular way used to capture email leads:
Building a dedicated signup page, or, building several of them and testing them against each other.
Now you’re probably scratching your head and wondering –
“Well, it’s not that simple to create a signup page in WordPress.”
It’s 2023 almost, of course, it’s simple to do. That’s what tools like Thrive Architect and Oxygen Builder are for. You don’t need to hire a designer or developer to help you either.
The tool I would recommend using the most is probably Getresponse. This is because it’s user-friendly and you can also use the add-on plugin and do A/B split tests. With a simple script.
So, what are the benefits of creating and using a dedicated email signup page instead of just adding a form in your sidebar or footer?
Let’s have a look:
You can add SEO copy to your landing page and get your page ranked in search engines.
You can add relevant images and even embed a video to boost conversions.
You can add a testimonial or two.
You can eliminate distractions such as the header and footer sections to boost conversions.
You can create and deploy alternative versions of your email landing page to test and compare conversion statistics.
Getresponse offer pre made form you can alter and make your own. This will save you a ton of time creating one from scratch.
Turn your ‘about page’ into a subscriber magnet
Another page on your blog that might be visited frequently is your about page. This means you can add your subscriber magnet to this page also.
I recommend adding several opt-in forms on your about page, perhaps one in the middle and one at the end.
Don’t forget to add an image of your compelling offer too. Perhaps an eBook, webinar, free course, etc.
Eliminate distractions
As I mentioned earlier, creating a dedicated opt-in landing page allows you to remove any distractions such as menus and sidebars that could hurt your conversions.
Generally, you should try and do the same with the rest of your blog design and layout.
For instance, a lot of bloggers fill their sidebars, headers, and footers with too many options.
Things like ads, clickable banners, and social media links, all contribute to lowering conversion rates.
My advice to you is to try and give your blog visitors fewer options and make one of those options to signup for your email list or newsletter. After all, your goal is to convert them into subscribers, right?
Remind visitors ‘why’ they are subscribing to your blog
Why should anyone signup for your blog newsletter anyway?
Make it clear to your visitors ‘why’ they should.
How?
Again, your message has to be clear and concise. It also needs to be compelling.
In addition to this, it’s important to let your visitors know exactly what they’re signing up for. They’ll be asking themselves –
What’s in it for them?
What benefits are they going to get by being on your email list?
Let them know ‘why’.
It could be –
To get access to exclusive content, offers, and special discounts.
To get updates delivered to their email inbox about a specific topic or subject.
To download a free digital product.
Make it really simple for visitors to signup People love the ease of use.
When it comes to filling out online forms, no one likes to be bombarded with form fields and questions.
Create and use an attractive, clutter-free opt-in form. Usually, two or three entry fields are plenty enough, a ‘name field’ and an ’email field’.
Avoid things like tick boxes and CAPTCHAS. Unless, of course, they are essential, such as a Privacy tick box.
When your visitor signs up for your mailing list, you can still contact him via email, encouraging him to consider your offer, or recommending another one.
As a whole, your goal is to convert as many visitors into subscribers as possible in order to get the revenue you rightfully deserve – and to do it in an easy and wise manner.
If you’re like most people, you probably don’t spend a lot of time thinking about your online profile. But if you’re looking for a job, or even just hoping to make a good impression online, it’s important to take the time to fill out your profile completely and accurately.
1. Fill Out Your Profile
Use a professional-looking photo. This is your first impression, so make it a good one!- Be honest about your skills and experience. Don’t try to inflate your qualifications – it will only come back to bite you later.- Use keywords wisely.
Choose words that accurately describe your skills and experience, and that will help you show up in searches.- Keep it updated. As your skills and experience change, so should your profile. Regularly update your information to keep it current.
By taking the time to fill out your profile completely and accurately, you’re more likely to make a good impression – whether you’re looking for a job or not. So don’t neglect this important part of your online presence.
2. Make sure your hashtags are branded
In order to ensure that your hashtags are branded, it is important to do your research. This means finding out what hashtags are being used by your competitors, as well as those that are popular in your industry.
You can use a variety of tools to research hashtags, such as Google AdWords, Twitter Analytics, and Hashtagify.
Once you have a good understanding of which hashtags are being used most often, you can start to create your own branded hashtags.
These should be unique to your business and should be used in all of your marketing materials.
Make sure to promote your branded hashtags on your website, social media channels, and in any other marketing materials.
By taking the time to research and create branded hashtags, you will be able to reach a wider audience and create more brand awareness. This will ultimately lead to more customers and sales for your business.
3.Cross-Promote on Other Channels
Cross-promotion is the act of promoting a product or service through multiple channels. The most common form of cross-promotion is when a company promotes its products or services through its own channels, such as its website, social media, and email list.
However, cross-promotion can also happen when companies partner with each other to promote each other’s products or services. For example, a clothing company may partner with a shoe company to promote each other’s products to their respective customers.
Cross-promotion is an effective way to reach more potential customers and to increase sales. When done correctly, it can also help to build brand awareness and to create a more loyal customer base.
There are a few things to keep in mind when cross-promoting on other channels. First, it’s important to make sure that the products or services being promoted are relevant to the audience that will be seeing the promotion.
Second, the promotion should be designed in a way that is consistent with the overall branding of the company. And finally, it’s important to track the results of the promotion so that you can determine whether or not it was successful.
Cross-promotion can be a great way to reach more customers and to boost sales.
4. Use Unique or Branded Social Icons on Your Website
If you’re running a website, you want to make sure that your social icons are branded and unique. This will help you stand out from the crowd and make it easier for people to find and follow you.
There are a few different ways that you can brand your social icons. One way is to create your own custom icons. This is a great option if you have the time and resources to do so.
You can also find free icon sets online that you can use. Another way to brand your social icons is to use a service like Icons8. This service allows you to create custom icons with your own branding.
You can also use their library of icons to find the perfect fit for your website. Whatever route you decide to go, make sure that your social icons are branded and unique. This will help you stand out from the competition and make it easier for people to find and follow you.
5. Promote Your Social Accounts in Newsletters & Email Signatures
If you want more people to follow your social accounts, there are a few things you can do. One is to promote your social accounts in newsletters and email signatures.
This is a great way to get more exposure for your accounts and reach a wider audience. By including links to your social accounts in your newsletter or email signature, you are making it easy for people to find and follow you.
Another great way to promote your social accounts is to share interesting and engaging content. If you share interesting and useful content, people will be more likely to follow you.
Finally, you can also use social media ads to promote your accounts. Social media ads can be a great way to reach a larger audience.
6. Tag Products to Your Posts
When it comes to tagging products in your posts, there are a few things to keep in mind. First, make sure that you are tagging products that are relevant to the post.
If you are writing about a specific product, be sure to tag that product. If you are writing about a general topic, you can tag products that are related to that topic.
Second, be sure to use relevant keywords when tagging products. This will help people find the products you are writing about.
Third, don’t go overboard with the number of products you tag. A few relevant products is all you need.
Finally, remember that you can always edit your tags later if you need to. So if you’re not sure about something, just tag it and you can always go back and edit it later.
The creation of a Home Business Model can seem overwhelming, and such an important part of our business may require outside help.
While you can get help from a number of sources, including experts who can help you create your model for a fee, you should consider going to your local Small Business Association, or SBA, first. When planning any business, it’s important to get help when you can, especially free help.
Since 1953, the SBA has aided and assisted small businesses, preserved free competition among businesses, and strengthened the overall economy by serving as an independent agency of the federal government.
Almost all of the large companies we know today were once small ideas, and many of them started out with advice from organizations like the Small Business Administration.
Although the SBA has grown and evolved with the times, its core mission remains the same. The SBA helps Americans start, build, and grow businesses. Private and public organizations have partnered with a network of field offices.
Specialists who work for the SBA are well-trained in writing up and creating home business models. Your home business model can mean the difference between success and failure.
What is a business model?
In simple terms, a business model is how you offer value to your customers through products or services in exchange for a set price.
In order to understand your long-term value, a business model is an essential component of any new startup.
Your business model isn’t set in stone. Instead, think of it as a means to experiment with monetization methods.
It’s more the revenue model you’re following.
As an example, take a look at a company like Facebook. They began by offering the platform for free, and once their audience grew, they began monetizing through advertising.
5 common business models
Many businesses rely on a general business model that they refine according to their specific needs.
The route you choose will depend on your industry, but even more so, what your customers are willing to pay for.
Advertising business model. Affiliate marketing business model. Subscription business model. Agency business model. Ecommerce business model.
Consider multiple revenue streams
A successful business will have multiple revenue streams. Experimentation is crucial in the early days of your new company.
After learning what a business model is, you can play around with different ones until you find one that closely aligns with yours.
To increase your business’ revenue, you can combine most of the business model examples above.
If you think you want to get involved with MLM, do your research first. The challenge with MLM businesses is that people at the top are often the winners. MLM is a marketing and distribution structure where most of the people at the bottom spend money and time to get involved and eventually lose what they invest.
In most MLMs, people at the top sell to those below them, who then sell to those below them. The higher up your position in this structure, the more money you can make. Take the time to speak with at least a few other people who are at your level (who you identify on your own, not those the MLM promoter refers you to). Find out what they have to say on how – and if it’s possible – to succeed.
A multi-level marketing business has a number of advantages. For example, it usually has a low startup cost, so it is appealing for work-at-home moms with limited funds to start an online business. With a very small personal investment, you can start an online business, and that’s an attractive thing to many people. Providing pre-packaged tools and products reduces the need for warehousing and save a lot of money.
There are also sales techniques given, which is an attractive feature for those who are new to Internet marketing.
To be successful in multilevel marketing, you need to know the products like the back of your hand. You must spend a great deal of time (and money) on developing a business strategy, figuring out your sales goals, and participating in company-wide coaching calls before you start seeing any returns.
You should know how you will be compensated before you get started if you decide to get into MLMs. For one thing, it’s impossible to guarantee that you’ll make any money, and every company has its own compensation plan. You may be paid by companies based on the products you sell, while others may pay you based on the number of people you recruit. you recruit. Sales and recruiting require totally different skill sets, so make sure you understand what you’re getting into before you begin.
Working for an MLM can be a convenient way to work from home at your own pace. But like any other business, your success is determined by how much time and energy you put into building your business. If you’re not totally focused on building it, you can easily go sideways. You have to decide what works best for your family.
The problem is, people start off with high hopes that they will make a quick buck and scale their business quickly. Don’t be naive and expect your early income to match those of the top earners from the get-go. What usually happens is they lose money and end up in a recruiting role rather than a sales role.
In my experience, one MLM really appeals to me. If you’re interested in starting your own online business, take a look at CTFO. As a cutting edge company with high quality products, you should try the product yourself and share it with others if you like it. By doing so, you will have a better understanding of what they offer and will be able to sell more effectively.
When you have developed a list of loyal subscribers and have provided them with lots of free high-value content, they will absolutely be looking forward to your emails. They are also highly likely to act on your offers and rewards.
The first offer you make is called the gateway offer. This should be a really great niche-related product that you are offering at an amazingly low price. The purpose of the gateway offer is not to make a short-term profit. In fact, you should consider offering your gateway offer at break-even cost or even at a loss.
That’s because the gateway offer is all about winning the long-term loyalty of your customers. When you provide your subscribers with true value, you can cement long-term trust bonds and keep them buying whatever you are selling for months, or even years, to come.
Making sure you alternate your promotional emails with those that offer free high-value content, links, and other trust-builders, you can next provide secondary offers. These should be a series of increasingly expensive niche-related products and services. This series of products that have higher and higher price tags are known as the profit ladder.
The stronger the trust bonds you can build with your customers, the further you can push them up the profit ladder.
For example, if your niche is dating and relationships and your gateway offer is an eBook priced at $5, your first secondary offer could be a video course that sells in the $19 to $25 range. Next, you can offer one or two products in the $95 to $200 range. Once you really have established a solid relationship with your subscribers, you can offer even higher priced offers, in the $500 to $1,000 range.
Finally, you can offer what’s known as your back end offer. This is something that carries a truly high price tag, such as a $5,000 weekend-long boot camp at an exclusive spa resort. While very few of your subscribers will make it all the way up your profit ladder to the back end offer, you only need a few people to buy it in order to make a huge profit.
Easy List Building
While it may seem intimidating to newcomers, thanks to technological advances and streamlining of coding and programming, building and launching a website today is actually quite simple.
Once you use your website to create your first list of subscribers and experience loading your autoresponder with email swipes in which you alternate informational and promotional emails in order to push your subscribers up the profit ladder, doing it a second or third time will be even easier.
These list building techniques can be used to promote products or services – either your own or somebody else’s – or simply to connect with other people who share your interests. If you are a small business owner, you can use them to build customer loyalty and expand your customer base.
The best part about list building is that once you master the basics, it becomes very easy to manage and maintain. You can literally set it and forget it. As new prospects discover your opt-in page and give you their email address, your autoresponder can take care of 95% of the rest of the process of moving them up the profit ladder and bringing you a steady, reliable, and essentially hands-free income stream. That’s what makes List Building so attractive to Internet marketers.
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Despite their effectiveness as a child, myths can hinder your marketing performance as an adult. They lead you to believe silly things and prevent you from doing things that could actually improve your life.
In today’s fierce environment, you can’t afford to neglect certain marketing tasks just because others think they’re ineffective. Do you think stopping email marketing is a wise move?
We’ll take a cue from MythBusters today and debunk common myths about email marketing with data and real-world examples, like Jamie and Adam, do on MythBusters.
Is email marketing dead?
Just Google “email marketing is dead” and you’ll see how many results show up.
Despite the first page of results showing articles claiming email marketing is dead, the amount of search results phrase tells us that many marketers do believe email marketing is on the verge of extinction.
It couldn’t be further from the truth.
Stats show in Campaign Monitor, “email marketing is the king of the marketing kingdom with a 3800% ROI and $38 for every $1 spent.”
And the fact that Vero got a 450% increase in conversions with a few changes to their email marketing program is proof enough that not only is email marketing alive, but it’s thriving.
Email marketing automation is expensive and time consuming
When done correctly, marketing automation can increase sales. According to Forrester research, B2B marketers who use marketing automation increase sales pipeline contribution by 10%.
Using email marketing automation, you can segment your campaigns and send tailored messages automatically to the right audiences at the right time. Drip, AWeber, ActiveCampaign, and Getresponse are just a few of the affordable email marketing automation tools that are available.
These tools make it easy to set up email marketing automation. Simply drag and drop elements into place or click to add what you need.
It is possible to build your mailing list for free using what I call “using subscribers to make subscribers”, which is the same as “using money to make money”.
It’s a simple formula that can be summed up with two words: ad swap.
Generally, you exchange advertisements with other eZine publishers, preferably of the same mailing list size or larger. You broadcast the eZine publisher’s advertisement to your mailing list while he endorses your ad to his list. The two of you are actually cross-promoting each other’s offers to your respective mailing lists.
The goal of your advertisement should be to sign up as many subscribers from the other eZine publisher’s list as possible.
As a result, your mailing list grows. The method does not require any money, so you can do it for free. And the return on subscribers? Infinite.
It is only necessary to do this with one eZine publisher at least once, since both his and your subscribers can now be followed up within your mailing list.
You can build a huge mailing list for free by swapping ads with as many eZines as possible.
One of the most effective and powerful ways to earn money online is through affiliate marketing. With this program, anybody can make a profit online. Due to the ease of joining, implementing, and paying commissions on a regular basis, more and more people are now willing to get involved in affiliate marketing.
Affiliate marketing, however, has its pitfalls just like any other business. Committing some of the most common mistakes will cost marketers a large portion of the profits they are making every day. Because of this, it is better to avoid them instead of regretting them later.
Mistake number 1: Choosing the wrong affiliate.
The majority of people want to earn as much money as possible through affiliate marketing. Their rush to join one leads them to choose bandwagon products. These are the products the program thinks are “hot”. It is a bad idea for them to choose a product that is in demand without considering if it appeals to them.
To succeed in any endeavor, you must plan and figure out how you will move forward. Instead of jumping on the bandwagon, choose a product that you are truly interested in.
Choose a product that interests you. Research this product and see if it is in demand. Promoting a product you are passionate about is much easier than promoting one just for the sake of earning money.
Mistake number 2: Joining too many affiliate programs.
The fact that affiliate programs are very easy to join might make you feel tempted to join a number of them to maximize your earnings. Furthermore, you may think that there is nothing wrong and nothing to lose by using several affiliate programs at the same time.
Although that is a great way to make multiple streams of income, joining multiple programs at the same time will prevent you from focusing on each one.
You won’t be able to realize the full potential of your affiliate program and the income generated won’t be as impressive as you thought initially. would. It is best to join just one affiliate program that pays at least 40% commission. Once you see it is already making a reasonable profit, perhaps you can join another affiliate program once it has already reached that level. Then give it your best effort by promoting your products enthusiastically.
The technique is to do it slowly but surely, especially when it comes to affiliate marketing. The future is looking bright, and affiliate marketing looks like it will stay around for a while yet.
Mistake number 3: Not buying the product or using the service.
Your main purpose as an affiliate is to find customers and promote a product or service effectively and convincingly. In order to accomplish this, you need to be able to convey to the customers the benefits of certain products and services. If you haven’t tried these things yourself, it will be difficult for you to promote and recommend them convincingly. You will also fail to create a desire in your customers to take advantage of what you offer.
It is a good idea to try the product or service personally before becoming an affiliate so you can see if it is actually delivering what it claims. If you have done so, you are one of the credible and living testaments aware of its advantages and disadvantages. Your customers will then feel your sincerity and truthfulness, which will prompt them to try them out for themselves.
It is common for affiliate marketers to make these mistakes and are paying dearly for their actions. Stay away from making the same mistakes in the future to avoid getting into the same situation as them.
In order to maximize your affiliate marketing program and earn higher profits, you must take the time to analyze your marketing strategy.
What are some great landing page examples you can use as inspiration for your next design?
The best way to convert website visitors into subscribers and customers is to use landing pages on your small business website. With that said, it can be difficult to know where to begin when designing a landing page.
Here are some top landing page examples from real companies, along with tips for boosting lead generation, building trust, and increasing conversions.
First, let’s explore the purpose of a landing page and how it works.
What Is a Landing Page?
Landing pages are standalone websites with one goal: generating leads.
Many landing pages offer potential customers a resource such as:
An eBook lead magnet
Webinar Registration
Special offer
Free course
Users are asked for basic information like their email address and telephone number in return.
How Does a Landing Page Work?
As opposed to typical advertisements, landing pages feature resources related to the product or industry to engage and excite customers.
The more users fill out the landing page form and claim the reward, the more likely they are to trust the brand and become paying customers.
Imagine that a company wants to sell an automation tool to help business owners automate their marketing strategies. They might create a landing page that offers a free video on marketing automation for small businesses.
We’d call that a video landing page.
If users enjoy the video landing page, they may be more likely to purchase a product from the company if they give their contact information.
You can create all kinds of landing pages to serve different goals, including:
404 landing pages
Thank you page
Squeeze landing pages
Sales pages
Coming Soon pages
Maintenance Mode
Landing pages
What Is the Difference Between a Website and a Landing Page?
The difference between a website and a landing page is its primary focus.
Most websites aim to inform visitors about what a business does and what it can offer. They will typically include several pages, such as a homepage, about, contact, and blog pages, so visitors can browse at their leisure.
Other web design features, such as pop-up opt-ins, can also distract users from your primary goal.
Rather than sending traffic in different directions, a landing page focuses visitors on one goal, such as signing up for your newsletter or buying a product.
What Should a Landing Page Include?
In order to drive leads and conversions, landing pages should contain the following elements:
Headlines: An attention-grabbing statement that gets peoples’ attention instantly.
Sub-headings: Describe the key talking points and draw the eye down the rest of the page.
Compelling Copy: Describe your offering and how it solves the user’s pain points. Use lists and bullet points to make this information easier to skim read.
Media: Use video and images to visually explain your offer and make complex information easier to understand.
Proof: Include supporting elements such as reviews, testimonials, and social proof to increase trust and authenticity.
Signup Form: Include a signup form, registration form, or contact form (based on your needs) to collect leads easily.
Navigation bar: Where possible, remove the navigation bar to keep users on your page.
Keep your forms short and avoid long forms that ask for too much information. You can always ask for more details later.
Check out our anatomy of a landing page post for more tips on what to include.
Best Example of Landing Pages That Convert
Now that you know how a successful landing page works and what essential page elements to include let’s look at one of the 5 best landing pages that is working well.
This Netflix sign up page design is one of the best examples of a landing page that converts well.
With this design, you are immediately presented with what they are offering and are invited to begin entering the page. This removes the friction around making decisions and encourages people to take action right away.
Why This Landing Page Design Works
Headline – The benefit-driven headline captures attention instantly.
Trust – Reassurance that you can cancel at any time removes any risk.
Signup Form – The lead capture form has only 1 form field, making it easier for users to sign up.
Easy access – Essential information is at the top of the page, making it easy to access.
Persuasive Copy – Page copy focuses on benefits rather than features, which is more compelling.
Clarity – The FAQ section removes obstacles to signing up.
CTA – A second sign-up form at the bottom of the page to remind users to signup.
Like Zoom, Constant Contact serves a variety of industries with its email marketing platform. However, in this landing page example, real estate companies are the target audience.
Clean, simple, and straight to the point, this landing page offers a free download full of tips and success stories for real estate marketing. It also includes a free trial offer for Constant Contact.
Why This Landing Page Example Works
Powerful Headline – The headline and description clearly explain what users will get from the download.
Persuasive Copy – The copywriting is to the point and demonstrates the benefits of reading the guide.
Images – Users can see a high-quality PDF preview to get an idea of what it will include.
Proof – Includes a client testimonial explaining how email marketing worked for other customers.
CTA – The CTA button invites users to sign up for the free trial. Users are more likely to opt for a trial because there is no financial commitment.
The OptinMonster agency solutions sales page demonstrates all the essential elements of a high converting landing page.
Besides their on-point brand colors, they also use a variety of tactics to maximize conversions.
Why This Landing Page Example Works
Page Sections – Different sections break up the page, making it easier to find the information you’re looking for. The header’s value proposition captures attention and leads users to the next step.
Feature Benefits – The features section focuses on the software’s benefits.
Testimonial slider – See what real customers think about the software.
Images – Images and gifs demonstrate precisely what the software does.
CTA – CTA buttons are used throughout the page, offering easy ways for users to buy.
Live Chat – With live chat, users can answer their questions immediately.
They host sign-up landing page is another excellent example of how you can make your page content speak for itself without adding unnecessary bells and whistles.
The site is simple and straightforward, and guides visitors through the decision-making process.
Here’s why this landing page example works
Signup Form – The signup form only includes 3 fields, with optional fields hidden under a tab. This makes it less overwhelming while still allowing them to collect crucial information.
Resources – The resources section provides all the information people need about hosting with Airbnb.
Community – Potential customers can see how other people use the service, which can help them decide.
Support – It’s easy to see the support available, removing an obstacle from signing up.
CTA – CTA buttons are used throughout, providing multiple occasions to join.
15. Taboola – Free Ebook Landing Page
Providing a free ebook in exchange for contact information is a popular way to generate leads. Taboola uses this approach with its case study ebook.
It’s a straightforward landing page that clearly illustrates the benefits of reading the book, and since the book content is relevant to the brand’s industry, users will be more likely to subscribe.
Why This Landing Page Example Works
Numbers – Using numbers in your headlines makes your copy more credible and persuasive.
Bullet list – Bullet lists make the content easy to skim-read quickly.
Form – The short signup form only includes the necessary form fields.
Proof – Taboola includes statistics of how brands increased conversions with native advertising, which is the ebook’s main topic. This gives the book credibility and makes people want to learn how they achieved it.
CTA – CTA buttons are used at the page’s top, middle, and bottom to remind users to click.
Ready to Build Your Own Landing Page?
If these landing page examples have given you all the inspiration you need to get started, why not check out GetResponse, which offers a free get started package, including instructions on how to create your own landing page? You won’t need any web page design or code experience to get started, just an easy-to-use landing page builder.
