Tag Archives | make money online

Becoming an Internet Entrepreneur – Tips and Tricks!!!

By Robert Clever on February 14, 2023 in Blog

Do you want to become an Internet Entrepreneur with your very own Web Business? To get you fast-tracked, we have included a vast selection of tips and tricks to make your online business the success that it deserves to be.

1) First of all, choose a domain name that is somehow related to the business you are in. For example, if you are looking for a domain name for your woodworking business, you might want to try using a name like www.woodworkingforfun.com or www.cafinglikecrazy.com. It is important to use a “real” domain name. Your visitors will not take your business seriously if you use a free domain name like www.tripod.com/woodworking, or www.angelfire.com/wooddesigns.

You will find a domain name that is still available if you are patient enough, even if a lot of good domain names have already been taken. Get that domain name now too if you anticipate you will need more than one. Do a search under “Google” using “cheap domain names” as your search words. You will find some very reasonably priced domain registrars. GoDaddy.com is the cheapest one I have found so far. They offer web hosting and cheap, cheap, cheap domain registration.

2) You will need a hosting service for your domain name. The hosting service allows your domain name and all of its content to be viewed on the internet. This is easy to handle. You have basically two choices here. You can pay for the hosting service or get it for free. If money is not really a problem for you, then you may want to choose the paid version. Just do a search using “Google” with “web hosting” as your search words, and take your pick from the thousands of sites. You will find that the price charged varies wildly depending on the services required. Now if you want to explore the free version…. There are a lot of free hosting companies on the internet. The problem with these free hosting companies is that they all require some sort of pop-up banner, static header or footer banner, or both, to be placed on each and every web page. These banners can contain all kinds of advertising, and some, or all of it, may not be welcome to the viewers on your website. The free hosting option is certainly not the best one to explore. To save you time, I would recommend www.GoDaddy.com again for the most economical hosting of your website.

3) Once you have your domain name and hosting service taken care of, you will probably need a way to build your web content for your site. Sometimes your web hosting service provider includes a site builder such as WordPress – Drupal. WP is a very easy page builder program and you can find tons of information on your tube on how to build a page.

4) Your “woodworking” site probably needs a little more customizing. Look at other sites on the internet for comparison and see what could be improved visually on your site. Does it need any flashy graphics? There are many free graphics available on the internet – just do a search with google. Once you are happy with the way your website looks, it’s now time to focus on that fun part – SEO.

What Is SEO?

Search Engine Optimization is the process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases like woodworking it returns your site on top.

If you are comfortable using “HTML”, then you could add things like Title, Meta Keywords, Meta Descriptions, etc., allowing the search engines to find your website much easier. The use of “keyword phrases” is much more useful than just using “keywords”, because it makes your website more search specific. Go ahead and add a “woodworking” links page too. Another tip is to make sure you back up your site. There are few things worse than customizing a website and if something bad happens to your computer or hard drive, losing the web content forever.

5) At this point, you probably already have your website built and have it live. Now you need to “drive” visitors to your site. One popular way of bringing traffic to your site is to use a free link exchange or free link trading service. For the free link exchange service, you just sign up and put your URL in the rotator and boom you have traffic to your site. The free link trading service is very simple also. This trading of links increases your site’s popularity greatly with search engines.

One of the most important things you can do to gain traffic is to get listed with the major search engines. Go to each search engine, or use a free service like www.AddMe.com and add your website there. There are also what is called “pay-per-click” search engines where you actually pay for traffic sent to your website. Other search engines require payment in order to get listed with them at all. “Yahoo” is one of these “pay” search engines.

6) Please be advised that is illegal to “Spam” on the internet or via e-mail. Spamming is sending unwanted e-mails or putting internet advertising material, or internet material in general where it should not be. That being said, another method of marketing and promoting your site is to add your site to casino and gambling message boards and free for all links pages. Please check to see if it is ok to post your info there first, and in which category, and anywhere else before posting there. If you “Spam”, you risk losing your internet service provider, and possibly your web host with all of your web content. It’s just not worth the trouble.

7) Another way of promoting your site is to add your website address to your business cards, and/or makeup flyers and posters. Don’t forget to get permission before you post anything anywhere. If you have other websites, add a banner and/or link to your “woodworking site there. Make a t-shirt with your “website” graphic and web address on it (on both sides of the t-shirt) for yourself to wear. If you want, add your “woodworking” graphic logo and web address to different products like baseball caps and coffee mugs, and give them away as promotional items.

Buy an ad on a bus stop, a small classified ad in the local paper, or a radio ad, etc. How about getting two of those “12 inch x 12 inch” sticky, bendable, removable, flat, “magnet ads” made up at your local printing store to put on the sides of your vehicle’s doors? When you drive around the city, everybody will see your website ad and when you get to your destination, simply take the sign off until you leave again. How about putting one of your “woodworking” flyers or small posters on the inside of your vehicle’s rear side glass areas? Just make sure it doesn’t obscure your vision. The idea is to use your creativity here.

I hope these pointers are of good use to you. Good luck with your online web business!!!

If You Do Research On The Web You Really Need An Internet Spam Filter

By Robert Clever on February 10, 2023 in Blog

There is no doubt that spam is one of the most annoying things on the Internet today. I remember when pop-ups first appeared, I hated them, and I am sure I wasn’t the only one who hated them. There are so many copies of the same message on the Internet now that it is a shame that it is being forced upon people who would not otherwise choose to receive it.

Most spam is commercial advertising of get-rich-quick schemes or products for younger looking skin. Usenet spam is essentially two types of spam that affect Internet users differently. It is a single message sent to many newsgroups. It is designed for people who read newsgroups but rarely or never post and give away their addresses.

The usenet spam overloads users with ads and irrelevant posts, robbing them of the utility of the newsgroups. In email spam, individual users are targeted with direct mail messages. Usually, email spam lists are built by scanning Usenet postings and stealing Internet mailing lists, or by looking for Web addresses. Regardless of what IT is, it’s not wanted, and thankfully there are plenty of websites where you can download free spam blockers.

A good Internet spam filter is a good way to block those pesky spam pop-ups, and without it, it is impossible to move from one website to another today. Even with spam filters, some pop-ups can still get through. The majority of Internet spam filters can identify more than 98% of all incoming spam. It is possible to install plugins that will enhance the Internet spam filters on your computer.

As the name suggests, Spamihilators eliminate spam and e-mail spam. Freeware applications that work in conjunction with other Internet spam filters will usually send you a daily e-mail report on how much spam you received during the day while you were online. By editing an XML file, you can create your own language file, restore false positives, add senders to your friends, or block them completely. You can also restore false positives.

Internet spam filters can be downloaded on your computer today. Any person knowingly, with the intent to commit a Federal or State crime of fraud or identity theft commits a Federal offense. One who creates or procures the creation of a website or domain name that presents itself as an online business without the authority or approval of the registered owner of the website or domain name of the legitimate online business and uses that website or domain name shall be found under this title or imprisoned for a period of up to five years.

Tips to Get Repeat Web Traffic

By Robert Clever on February 7, 2023 in Blog

1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.

2. Offer additional value on your website. For affiliates and partners, you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos if these products relate to your industry and are not in competition with your own product.

3. You can allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons.

4. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.

5. Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.

6. Brand your website so that visitors always know they are on your site. Use consistent colors, logos, and slogans, and always provide a ‘Contact Us link on each page.

7. Create an ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also, post your privacy policy so that clients know they are secure when they visit your site.

8. Create a FAQ page addressing most of the doubts and clarifications about your product or company that are likely to be asked. This helps to resolve most of the customer’s doubts on their first visit to your site.

9. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the bookmark.

10. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with emails they no longer wish to receive.

Maximum Exposure on Low Cost Internet Ad

By Robert Clever on February 5, 2023 in Blog

(Make the most of a low cost Internet advertising method)

An organization’s success is determined by how it presents its product/service to consumers. What is really important is how that product/service is presented to the target market to capture it.

In addition to the package, the ad media also plays a significant role in creating awareness for the product or service.

What may be its advantages over other proven mediums like best-selling TV ads?

Advantages

1. Low Cost

Although Internet ads are seen as “classy” or far-reaching, they are far cheaper than other advertising channels. Internet Ad Packages start at $29.99 for a one-month run time.

2. Capture market

In order to attract the younger generation or corporate-oriented customers, Internet advertising would be the best choice since they would always be “hooked up” to the sites that may link to yours. A result is a high number of “hits” on your website.

3. Hassle free

If you have a PC, and some knowledge and bright ideas, you could open your website, search for the best Internet Ad package, and check/update the status of your ad. You might never have to leave your house to advertise.

4. Updated ads

Unlike TV ads, which must be updated regularly, Internet ads can go for quite some time without needing to be updated. If this is the case, you can easily make changes to the site yourself.

Disadvantages

1. Scope

If you only advertise through the Internet, you may be able to capture a limited market. Although most people are now into the use of technology, i.e. surfing the Internet, the majority of the average consumer still relies on the old form of advertising as a means of gathering information about certain products/services.

2. Additional cost

Entrepreneurs will have to incur additional costs if they hire another professional or establishment to create their website for their product or service.

Having carefully reviewed the advantages and disadvantages of low-cost Internet advertising, entrepreneurs can now decide whether it is appropriate for their product or service.

Internet ads are designed to give the brand the maximum amount of exposure at the least possible cost. Doesn’t that sound promising?

With the right strategy, you can make the most out of this low cost advertising solution if you are a business owner looking for a low cost solution to advertise your product or service online.

Here’s how to increase your site traffic and be successful with affiliate marketing

By Robert Clever on February 2, 2023 in Blog

The main objective of affiliate marketing is to sell the products and services of your partner merchants. If you cannot do that, you will never make much money.

When you are an affiliate, your primary objective is to sell the products and services offered by your partner merchants. Unless you are able to do this, you can never make money from affiliate marketing programs. So how do you boost sales? All things being equal, you will need to increase your site traffic before you can experience more sales. As a rule of thumb, the more people know about your products, the more likely they will be to be sold.

Here are a few tips that can help you boost your site traffic:

1. Optimize for the search engines. The most successful sites on the internet are the most visible ones. In order to increase visibility on the internet, it is imperative that you use search engine optimization as the foremost method. There are too many technical details to discuss here, but search engine optimization (SEO) is designed to increase your site’s search engine ranking. Almost any keyword search will return thousands, if not millions of results if you use a search engine. People won’t bother to browse through all those results; they prefer to look at the sites already displayed. In statistical terms, the sites listed on the first page will receive more traffic, which will increase their chances of making money.

You should also consider joining internet directories. Internet directories aren’t as common as search engines, but some people still use them. You should not ignore the potential customers these directories can bring to your site. If you wish to join an internet directory, you must submit your site for approval, and then you will be categorized accordingly.

Your site must be updated regularly if you want your visitors to come back. It must have useful content and tools that will benefit your target audience. Make sure that your links work properly, and your site is easy to navigate. There is nothing that frustrates people more than a “broken” website, and chances are slim that many people will want to come back once your site has been labeled as such.

You can do this by creating an online community for your visitors. Make them feel welcomed and appreciated, and they are likely to return. Be interested in solving their problems, and they will gladly do business with you. It’s not that different from running a traditional business to make your affiliate marketing program successful. The only way to retain customers is to treat them right. The Japanese have a saying: You will find that if you treat your customers with respect and try to meet their needs, they will be more than willing to assist you as well.

Affiliate Marketing and Requesting Customer Support

Webmasters are bound to face problems at some point. Even though you have been learning the affiliate marketing trade for some time, you will face a challenge that requires assistance sooner or later. The use of e-mail, affiliate marketing software and online services is often problematic.

Although getting help from your web host is often not easy, there are ways to make the process simpler. Here are a few questions you might consider before you call:

Who are you? This is a common problem. Many people report their problems without providing their personal information, such as their username. Unless the support team knows who you are, how do you expect them to solve your problem?

What is the problem? Be specific. Identify which product or service is not working properly. Keep in mind that you are just one of your web host’s customers. Unless you can pinpoint the problem, chances are pretty slim that you will receive appropriate and timely help.

What software are you using? Your web host’s support team will need information on the software you are using. For instance, they will ask you what type of system you are using in your computer. It is a well-known fact that certain applications do not work well on certain systems. Be sure to give any relevant details about the services or applications that you use.

When did the problem start? Identifying the time you became aware of the problem is important. If you have recently made any changes to your system and the problem appeared soon after, it is quite likely that a particular change is the cause. Don’t withhold information from the support team; every bit of knowledge is crucial to identifying the source of the difficulty.

What have you tried to fix the problem? If you have attempted to fix the problem yourself, be sure to include an account of your attempts in your report. Letting the support team know what you’ve already done will help them save time, and also make a more accurate diagnosis of what’s wrong.

Have you kept it simple? For security purposes, some support systems do not allow HTML display. To avoid having your e-mail intercepted, it is best to send your messages in plain text format.

Be polite to the support team members. Keep in mind that they are human beings – they won’t appreciate it if you mistreat them. Never insult them; never use profanity. It is better to act civilly if you wish to resolve your problem. You are just one of their customers – they may stop providing services to you at any time.

These pointers will not always get you the speedy service that you deserve, but they can certainly help.

Affiliate marketing is a difficult business enough without making enemies. By taking a little time to see things from your support team’s point of view, you can drastically improve the quality of service you get.

Building Your List with Articles

By Robert Clever on January 24, 2023 in Blog

You can build your list simply by writing articles, whether you have thought of it or not.

You write and submit articles on your area of expertise or business nature to popular article directories where eZine publishers and readers are looking for information on your topic.

Using your viral marketing efforts as an opportunity to write articles can be rewarding. In the real sense, you are actually demonstrating your expertise about your business and proving your worth.

You can actually build your mailing list by attaching your resource box to your articles. In your resource box (also known as bio box), you include a brief description about yourself and your business site along with its URL.

Your resource box URL should link to your mailing list’s landing page where your visitors can enter their name and email address, so you can build your mailing list for free.

It makes an excellent result: viral marketing for you, without any effort on your part, if your articles are found to be worthy of sharing by other eZine publishers.

You can start by writing and submitting your articles to trusted article submitter sites. The best article submission website is Google Sites, followed by HubPages and EzineArticles. These article submission websites have instant approval, high Domain Authority, and a large audience for reading articles. I have provided a list of sites that you can use.

Article sites

one-sublime-directory.com

ehow.com

articlesbase.com

articlesforwebsite.com

articlecity.com

Get a full-time online job, should I quit my day job?

By Robert Clever on January 19, 2023 in Blog

I would definitely start an online business, but I wouldn’t quit your job first.

My real and honest advice is to build your online business while still earning a wage from your day job.

If you think it’s too late to start your business online, think again. There has never been a better time to start than now.

With all the knowledge, information, advice, and training, as well as the cool tools and tech you need to get started, you have everything you need.

There’s a thing called… the internet.

But seriously, here’s an interesting statistic –

It is estimated that 97% of self-employed entrepreneurs would never return to traditional employment.

If you want to start a blog, do it now. If you want to start a YouTube channel and become a content creator in your field, do it now.

Make the dream of starting a business a reality today, no matter what your goal is.

Here are a few things you need to do before starting an online business with your amazing idea.

Starting from scratch? follow these steps to ensure success.

Before quitting your day job, build your dream online career

Don’t quit your job before starting your online business. Start it first, and then quit a year or two later.

Although you probably won’t want to pay attention to this advice, it’s important.

It ensures that you have a regular income coming in every week or month, even if you hate your job so much.

Don’t just up and quit your day job just yet.

At least wait until you’re earning $1,500 a month from your online business. Not a huge amount of money, I know, but it should be enough for you to not have a day job.

Keep educating yourself

There is no price you can put on knowledge when you’re starting an online business. Don’t ever think you know enough.

It’s like this:

The more you learn, the more you earn…Almost all the knowledge you need can be found on blogs, podcasts, and videos on the internet.

Additionally, read books on internet business and entrepreneurship that provide educational and self-help information.

Start taking courses on Udemy. Learn all about digital marketing and how to create a website. Take as many courses as you can, and never think you know everything. Here is one and its free.

Take small steps and think big

Starting your own online business is exciting, and you’ll find yourself dreaming big, and that’s good.

It’s important to remember, however, that you have to take baby steps to reach your ultimate goal.

One of my dreams was to have all my debt paid off and be able to just go where ever I wanted to go. It took me 16 years to reach that goal.

Start small and take incremental steps. There is no elevator to success, only an old and battered stairway. Don’t invest in expensive equipment to start, As soon as your online business begins to make money, you can start investing in the right tools to help it grow.

Don’t let fear get in your way

Almost everyone is afraid of the unknown. Fear of failure or that it might not work. Fear of being ridiculed by friends and family. Fear of being ridiculed by others.

Don’t let the opinions of others define who you are or what you want to become. Don’t let the opinions or fearful advice of others define your destiny.

Here’s the thing –

These words can make you doubt your own abilities. You need to block them out.

The only way to rise above is to be strong and wise enough. Heck, even if you think no one can stand in your way and have a mindset like Bruce Lee, a single shred of doubt from someone can make you hesitate.

Keep your inner voice in mind at all times and don’t let it lead you astray.

How to get started

Quitting your job right now to go and start an online business sounds great, right? But, there is a correct way to do it.

First, you need a plan or an exit strategy from your day job.

Again, you’re building your online business, your equity, and your personal brand while you’re still working and earning a regular salary.

Invest 12 months into your business, or more if needed. Focus on making your business future-proof.

Set your quit date and work towards that date. You can always change it later if you need more time.

If you want to quit your job and be your own boss, you’ve got to sacrifice a few things along the way too. At least to start with.

Put off watching soaps on TV.

Put off binge-watching Netflix.

Put off wasting time scrolling through your Facebook feed.

Put off playing endless hours of video games or watching random videos on YouTube.

Focus your efforts on building your dream online business.

Right, with all that said, here are some useful Books to help you start your online business.

How to Succeed in Affiliate Marketing

Rich Dad Poor Dad

Think and Grow Rich

Secret Email System

3 Reasons to not start Amazon

Email Marketing Profits for Beginners

The Heddon Milliner

Email Swipes

Remember Knowledge is key…

Should You go into Affiliate Marketing in 2023?

By Robert Clever on January 12, 2023 in Blog

It’s likely you receive a lot of emails each day from marketers promoting affiliate offers.

In addition, they earn hundreds of dollars and sometimes even thousands of dollars in commission per email they send out.

While your inbox is going crazy with promotional emails, the affiliate marketer is absolutely flooded with sales notifications. Just because you did not take advantage of the offer does not ensure others won’t. As an affiliate marketer, you don’t even need a lot of sales to be successful.

For example, if I promote an offer to 1,000 email subscribers, I only need 8 sales of a $249 offer to earn $1,000+ (assuming 50% commission for each sale).

It means 8 sales from a 1,000 subscriber list. Now, imagine when you have a 5,000 or 10,000 subscriber list. The hard part about affiliate marketing is setting up a system for building your list.

The next step would be to write emails to generate sales from your email list every day. If you can master this, you’ve built a complete side gig that can replace your full-time income.

You don’t need to create your own products. Trust me, creating products, especially software-related ones, is very hard and frustrating.

A good affiliate marketer earns money while the product owner takes care of customer support. Most of your work will be done for you. Promotional emails will only take you half an hour to create each day.

Most times, the owner of the product will even provide you with the email you will use in your promotion. So, you just copy and paste or slightly edit it and send…10 minutes work.

Especially when it comes to email marketing, affiliate marketing is super simple.

What are the basic requirements for affiliate marketing?

The first thing you need to do is choose an affiliate platform. This is where you’ll find products to promote. Affiliate platforms are also responsible for ensuring you aren’t cheated by product owners.

If you’d like to become an affiliate marketer, there are many platforms out there, including ClickBank, JVZoo, Commission Junction, ShareASale, Warrior+, etc.

If you already have a JVZoo account, you’ll need to sign up as an affiliate. To do this, click here: https://www.jvzoo.com/auth/register. You’ll then need to choose a product.

In your JVZoo dashboard, click on “Affiliates” and select “Find Products” from the drop-down menu.

You want to pick and promote only products with a high conversion rate. By this, I mean products that sell easily when you promote them. The platform has thousands of products already, and over 20 products are released every day.

In order for a product to sell, there are many factors involved. These include the sales letter, the positioning, the page load, the graphics, and the video. When you try to promote vendors who don’t give their best in this area, you’ll fail.

So, before you pick a product, be sure to check its conversion rate, and even go through the sales page yourself and see. You should also buy or get review access to the product to ensure the product works as promised.

Once you’ve tested the product and confirmed that the sales page is good and has a great conversion rate, you can request an affiliate link.

(Warning) The affiliate platform will ban you from the platform for life if you purchase the product using your affiliate link…it’s fraud. Following the creation of your affiliate link, you need to drive traffic to it. This is where many people get confused. There are many ways you can promote your affiliate links.

Your affiliate link can be added to a review blog where you talk about the product. If you have an email list, you can promote the product through your email list. Or you can create a YouTube channel where you review the product and share your affiliate links with your viewers.

Now, here’s the bitter truth:

Before your blog or YouTube channel will start getting organic traffic, you’ll need to keep posting content for months to get a few sales.

You may have noticed that the big affiliate marketers you know don’t rely on blogs or YouTube channels to promote affiliate offers. They build their email lists.

The reason is simple: it’s a traffic-on-demand channel.

Let me give explain further:

A post I make today on my blog or YouTube channel can take up to 5 – 10 days before it reaches 500 visitors, of which only a fraction will click. I assume I already have more than 20,000 subscribers on both platforms.

If I have an email list of 2,000, I can get up to 1,000 views on my email in one day, and most of these will click on my link. Consequently, having an email list guarantees instant and rapid traffic to any offer I promote.

And that’s why every successful internet marketer you know, has one

Let’s start 2023 off right

How To Use Creativity To Improve Your Life

By Robert Clever on January 10, 2023 in Blog

“Are there still original ideas in the world?”

“They beat me to that bright idea; what else can I do?”

“I’ve failed many times before that I can’t think of anything else to solve this problem anymore.”

In all its diversity, these statements reflect the mindset of an individual who has given up on creativity. Sadly, many people share this mindset. They never viewed creativity as a tool to improve or improvise in life.

A situation that requires a solution can be approached in a variety of ways. In order to solve a problem, creativity opens up new horizons, which can deliver a number of benefits. However, creativity can sometimes be misinterpreted as obstinateness. Some people consider insisting on doing things differently a sign of stubbornness.

Every individual has the freedom to interpret ideas in his or her own unique way. Interpretations themselves are creativity at work. Individuals who enjoy creative thinking are often able to come up with innovative solutions to problems.

Imagine your car stalled on a deserted highway due to a leaky rubber hose on the cooling system. Tough luck!

If you have some chewing gum in your pocket, you might be able to fix it. You can patch the leak with gum and tie it with a rag to keep it in place. This quick fix might work so that you can drive several miles without an overheating engine, until you reach a service station where the leaky hose must be replaced.

A popular television series titled “MacGyver” starred an extremely creative and resourceful character. Whenever he found himself in a tight spot, he would use available materials around the house to devise quick fixes.

The creative process is a never-ending learning process. From learning, you gain untold benefits, which you can put to use in your daily life.

When it comes to being creative, you might have to think outside the box, venture into the uncommon. Until you try your ideas, you cannot be sure. As long as there is no perceived danger involved, it will always be worth it.

The field of science, in whatever discipline you choose, is the field of invention. Without creative minds, science would have been a barren wasteland of knowledge.

Most adaptations to improve or improvise aim to improve current conditions. Upon analyzing honest applications of creativity, it is clear that the ultimate intention is to achieve good for all and to build lasting peace. This intention is what really matters.

Erich Fromm spelled it out clearly, “The conditions for creativity are: to be puzzled, to concentrate, to accept conflict and tension, to be born everyday, and to feel a sense of self.”

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The Secret Is Out Facebook Custom Audiences

By Robert Clever on January 2, 2023 in Blog

The use of Facebook Custom Audiences in remarketing campaigns is a crucial part of any Facebook ad strategy.

Using Custom Audiences will help you reduce your Facebook advertising costs and get better results.

It’s possible to create and use the Custom Audience feature in a million different ways. If you’re just starting out, it can be a bit daunting.

Setting up your audiences and account structure correctly is key to Facebook’s advertising success.

Custom Audiences are often used for two purposes:

Setting up remarketing campaigns
As a source audience when creating Lookalike Audiences

Let’s not jump too far ahead. What you need to know is this one question: Do you want to improve your Facebook advertising results?

But first, let’s begin with the most apparent question…

So What is a Facebook Custom Audience?

According to Facebook, Custom Audiences let you find your existing audiences among Facebook users.

By using sources such as customer lists, website traffic, or Facebook engagement, you can create Custom Audiences of people who already know your business.

To set up a Facebook custom audience, simply log in to the Facebook power editor, click on “audience” select “custom audience” and follow the instruction.

Facebook’s algorithms will identify relevant people’s profiles on the platform once you create an audience. Once these people are identified, Facebook will ensure that your ads reach their news feeds.

With Custom Audiences, advertisers can set up retargeting campaigns to reach people who have already visited their website, added items to their shopping cart, etc.

When people in Custom Audiences see your ad, it will be highly relevant for them because they already know your brand and have engaged with your branded content.

A Customer List Custom Audience is created based on an existing list of people that you generate yourself. For example, you can include name, email, and phone numbers of your existing customers.

To advertise to your customers on Facebook, Instagram, and Facebook Audience Network, Facebook uses a process called matching to match your uploaded list with corresponding Facebook profiles.

By using this option, you can target people on Facebook based on their activity within your app – mobile or desktop. For instance, you can target people who have previously used your app but haven’t opened it in the past 30 days.

I hope this tip will help you in your journey to success.

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