With online advertising, half the battle is getting your ads noticed so they have an impact and create urgency to push readers to act.
If your subject line isn’t good, your ad won’t be read.
Here are 10 ways to increase the chance of your ad getting read:-
Ask a question in your subject line. We’ve been trained to answer questions automatically in school.
Make your targeted audience feel enticed by offering free information, a free download, software or a free trial by using the word “free”.
When dealing with people face-to-face, it is easy to respond to someone else’s smile. Online, however, smiles cannot be seen, so add a :0) smile at the beginning or end of your subject line.
Make realistic claims. People’s inboxes are stuffed full of promises of becoming millionaires in 180 days. Be realistic and reduce the income potential. Besides, some people are only looking for a few hundred dollars extra a month, not hundreds of thousands of dollars a year, so make your offer enticing to all.
Your subject line should not have all capital letters. It is difficult to read and it is also considered shouting online, so capitalize every word at the start.
If you start your subject line with “stop”, people will stop and pay attention to what you’re saying.
Create eye-catching gaps between your words and your letters by using extra white space in your subject line.
In your subject line, use capital letters and lowercase letters creatively.
In your subject line, capitalize keywords to emphasize them.
You need to be clear and specific. For example, 365 days sounds much longer than 1 year. $100.00 a day sounds much more specific than thousands of dollars a month. Adding 100 subscribers a week will be better than growing your list.
****** Bonus Tricks Of Ad Gurus ******
Keep your classified ads punchy and to the point by using telegraphic sentences. Get paid on 6 levels, unlimited width, $30 cash per referral… Be artistic by putting “ “, * *, ~ ~, << >> around your headline. This draws the reader towards your ad and not someone else’s. Word your advertising as a testimonial. It instantly creates credibility for your offer. For example, “Webmaster reveals how to drive traffic to your site in 5 minutes a day”.
Note: If your budget is tight don’t blow it all at once. Start with free ads to track your ad writing skills and when you get more confident and are producing results move up to classified ads, top sponsor ads, regular ads, and finally the ultimate ad of all, the solo ad.
What I’m about to reveal to you in this article will literally change the way you look at ‘Amazon’ forever.
As you know, Amazon is a buyer’s marketplace and is a VERY powerful search engine for products of all sorts, especially Books.
Now, you’re probably saying to yourself, “yeah, I already know that about Amazon, but how do I get my share of Amazon’s traffic?”.
Well, I’m going to answer that question in just a few moments, but first, here are just some of the benefits you’ll receive once you’ve ‘Set-Up’ what I’m about to show you:
– you’ll position yourself as an Expert within your Niche
– you’ll receive Highly Targeted traffic to your website
– you’ll be able to build a HIGHLY targeted ‘Opt-In’ list
Those are some pretty powerful benefits wouldn’t you say?
And who would of ever guessed that Amazon could deliver this to you?
I only recently learned of this tactic myself from a Very well known Internet marketer who was kind enough to share it with me.
So now, I’m going to do the same for you.
Are you ready to see what Amazon can do for your Business and Credibility?
Enough said, let’s get started.
Step #1. Set up an account with Amazon.
This is the easiest part of the whole task. Simply go to http://www.amazon.com and set up an account for yourself.
This should only take a few minutes and is very straightforward.
Step #2. Click on your “Your Name” Store tab.
Once you’ve set up your account you should have been given a password in order to login to your account.
If you’re not logged in already, log in now.
Now, from within the member’s area there should be a row of tabs at the top of the member’s area, click on the one that says “Your Name” Store(ex. ‘Corys Store’ tab).
This will take you to a different area with a different sub-menu.
Click on the tab in the sub-menu that says “About You Area”.
Step #3. Setting up your “About You Area”.
Now, this is where you have to pay ‘Special Attention’ because this is what people will see when they click on your ‘About You’ tab.
Assuming you are in the ‘About You Area’ you’ll notice that you have spots available to put your Picture, Name, Nickname, Email Address, Real Name, and About Me.
Go ahead and fill out all the areas accept you’re ‘About Me’.
The ‘About Me’ spot is what I’ll talk about in the next step, but for now, just fill out all the other area’s and if you want to put up a picture of yourself, you can, it’s up to you.
Step #4. Setting up the ‘About Me’ section.
This is probably the single most important part of this whole process because this is where your potential customer will read about who you are and what you and your business are all about, so do take this seriously.
Now, you have about 4,000 characters of space to write up a description about who you are and what your business is about, so it’s up to you how long you want your description to be.
Before you start writing your description this is what You have to do First within the first 70 to 80 characters of your ‘About Me’ description and I’ll show you an example of how mine looks so you’ll be able to see this in action.
(ex. About me: Hi, I’m Rob and I’m the Editor/Publisher of “https://www.secrettosuccess.ws” which is a …)
Do you see what I’ve done?
I’ve incorporated my ‘Domain Name’ in quotes into the First 70 to 80 characters of my description so when they click on my ‘About Me’ and read my profile they’ll also see my Domain Name, and if they wish to find out more about me they can either ‘Copy and Paste or Type’ my domain into their browser which will then bring them to my website where they can either ‘Subscribe’ to my newsletter or read my sale copy which will then get them to Opt-In to my newsletter.
This is where the ‘List Building’ starts to take place from the traffic sent through Amazon.
Now, we’ve already established that Amazon is a High Traffic website, and now that you’ve set up you’re ‘About Me Area’ the way I’ve outlined it above I’m now going to show you how to direct Amazon’s traffic to your website.
Step #5. Directing Amazon’s traffic to your website.
This is where the fun starts. And once you see How it’s done you’ll probably kick yourself in the butt like I did when I was shown how to do this.
What we need to do now is a little exercise so you’ll see for yourself how you’ll tap into Amazon’s traffic.
So, we know that Amazon is best known for Books, so click on the ‘Books’ tab within Amazon’s member area. This will take you to a different page.
In the upper left corner, you’ll see a ‘Search Books’ search box.
Now, for the purpose of this exercise, just so that we’re on the same page, let’s use ‘internet marketing’ as the search term.
So, go ahead and type that in and press GO!
You should now see a bunch of listings on books related to ‘internet marketing’.
Scroll down and select the “33 Days To Online Profits” link. This will bring you to its Product Description page.
Within this Product Description page you’ll find Product Details, Editorial Reviews, and most important of all, All Customer Reviews.
Notice I said “and most important of all, All Customer Reviews”.
Thats right, all you need to do is ‘Write Reviews’ on books within your particular Niche and when potential customers are reviewing the book you wrote the review on and they scroll down and happen to read your review and click on Your Name to see what you’re all about, guess what they’ll see?
They’ll see your profile with your Name, Nick Name, Email Address, and your ‘About Me’ description with your Domain Name screaming out at them which can easily be typed into their browser.
There you have it, “5 Quick and Easy Steps On HOW-TO Send Your Website A SURGE Of Amazon’s Traffic For FREE!”
I truly hope you see the benefits of writing reviews and how they will make you look in the eyes of your potential customer.
This is a great tactic to use if you’re looking to establish yourself as an Expert within your Niche and at the same time, build a HIGHLY targeted ‘Opt-In’ list that you can market to for years to come.
