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Dare To Be Different!

By Robert Clever on April 8, 2023 in Blog

In order to grow your internet business, one of the most overlooked strategies is adding value to your site, product, or service.

Modern technology and the internet allow anyone to offer a little extra that nobody else does, and usually at no additional cost.

Here are some reasons why this is a good business practice.

Profits will increase if you do this!

The next step is to understand what value addition is!

Value adding is giving surprise high quality and useful gifts.

Giving your customers something they can’t get from your competitors.

We are promising the world and delivering the universe with it.

It’s about taking care of your clients and providing them with what they need and want, when and where they want.

Now let’s look at the different ways we can do this.

When you receive a free gift from someone you didn’t expect, do you remember them?

Answer: Yes, most of the time.

How can we do this?

Look at the example below for an idea!

If you subscribe to a newsletter or ezine, what do you expect?

You expect to get what you subscribed for, right?

Now imagine that you subscribed to a newsletter that distributes information about Poodle breading in France, and when you open the confirmation email you find you’ve also received a free ebook containing 20 poodle grooming tips and Grandma’s secret poodle pampering techniques. (a book that normally sells for $29).

Wouldn’t that make you more likely to open and read the next issue and the next etc?

That’s one simple example, but where do you get the ebook from? You make it! If you are distributing a poodle breeding newsletter, you might know something about grooming, or know some people that could help you put together the necessary information. Then you can wrap that up in an ebook cover and then send it around to a variety of sites that will post it for you for free and you can sell it on your own site if you have one. (I can see that there are several more articles just on making e-books, posting them on other people’s sites, and setting up a shop front.)

Back to the Poodles! So you can see that by offering this free gift you have achieved several things.

You have developed a product (at no cost to you) that you can sell and make a profit on.
You have used that product to increase the chances of your new subscriber opening your next email.
You have promoted your site/service to other internet marketers that you may wish to do a joint venture with at some time.

Another way to add value for less effort is to offer a 110 percent guarantee instead of 100 percent.

Another is to make your 20 tips into 30 or more etc, get the idea? It’s all just a matter of finding ways that you can give more.

The more you give the more you will receive.

I sincerely wish you good luck and happiness

7 Critical Reasons Why Marketers Use Mini-sites!

By Robert Clever on February 20, 2023 in Blog

It has become mainstream for most internet marketers to use mini-sites. Some claim mini-sites are “trendy”, while others think they are here to stay.

As long as they are used wisely, mini-sites outperform every other type of website in internet history.

Here are 10 key reasons why we see them used everywhere we surf:

1) They are quick to create! As any marketer will tell you, time is of the utmost importance when it comes to selling anything. The faster you get your sales letter, order page, and product in front of buyers, the more profits you’ll earn.

2) They can be generated easily! Why spend precious time and effort struggling to create an informational site to sell a product? Think about it. You can get a mini-site up and running in a matter of hours. Wow, no frustration and no stress, just profits! What a concept!

There is no question that Mini-sites are cost effective. Everyone wants to save a buck these days, especially since gas and oil prices are skyrocketing.

3) You can build your own free website instead of paying $300 + or a couple of thousand dollars to a webmaster or designer.

It’s true! You can generate mini-sites using free software like Mozzila, for example. FYI, in most cases, you can generate a site and have it up and making profits, subscribers or driving traffic to one of your other sites, before a professional can place you on his or her schedule.

4) Mini-sites have a primary purpose! They are designed with one goal in mind – usually to get a person to take action – to subscribe to a newsletter, place an order, or click a link pointing them to a particular product. (landing Page or funnel)

Visitors will be less confused if their focus is narrower. I know from experience and from hearing other marketers say that giving them one choice at a time is easier to keep their attention.

This statement holds great wisdom when it comes to generating any website.

5) You can test headlines and sub-headers faster! If the sites can be built more quickly and easily, shouldn’t they also be tested more quickly to discover what works and what doesn’t? It sounds like big money to me!

6) Mini-sites can be tested for search engine optimization quickly too! The fewer pages you create, the more time you’ll save to write articles or create another site where you can sell products or link to.

If your sales letter has good content, Meta tags, descriptions, and keywords, your site can be optimized more efficiently.

7) Mini-sites are so easy and quick to create that you can make many and use them for different purposes.

For instance, I may have two or three to gain subscribers to newsletters explaining how to use the products I sell, while I have five or six others to promote affiliate products.

8) To make them more attractive to search engines, I interlink them with each other and with other high-traffic sites.

9) Try spending a one-time fee on a good program that shows you step-by-step how to set up and use mini-sites if you’re tired of wasting time, energy, or money in your website. It’s the best investment you’ll ever make.

10) Imagine that you are your own energized bunny where you can create and create and create some more to fulfill whatever purpose you have in mind without spending another dime on someone else’s work.