If you run an online business, you should know about the most popular search term people use on the internet. Knowing what it is and using it to its fullest extent can literally boost your sales.
The all important word is FREE!!!
There’s nothing better than something for free. No one wants to pay if they can get something for free. FREE is the word that shows up in searches more than anything else.
Think about all the times you have searched for something on the internet. No matter if it was information, a service, a product, or anything else. Did you just type in the description, a keyword or a phrase, or did you use the word free? When the search engines generated your results, I’m pretty sure they gave you a list of ‘related searches’ containing the keywords you used with ‘free’ in front of them if you omitted the word free.
The benefit of giving something away for free.
If you offer something for free as an online business, it can really pay off.
Having your website optimized for the word has amazing benefits. It’s typed in more than any other word, so it will boost your search engine rankings.
When a customer finds you in their search results, trying to give them something free will draw them in even more. In fact, giving them something for free is such a huge attraction that I can’t emphasize how important it is.
How giving something for free can make you money.
When someone visits your site to claim their freebie, several things can happen.
To get their free product, they have to give you their name and email address. This is the #1 reason why we’re offering it.
First time visitors are unlikely to buy anything, so unless they have a really good reason to come back, they’re unlikely to return.
Having their email address lets you send them emails to remind them about your site. You can send them ‘special offers and affiliate sales too.
We all know that it takes 7 contacts with a customer to get them to buy anything (sales pitches, reminders, offers, etc…). So let’s stick with the topic at hand. There are tons of reasons for this, but I’ll put them in another article.
When you keep in touch with your customers, you’re more likely to get them to buy from you.
The customer learns to trust you, he or she becomes familiar with you, and that’s what usually makes the sale.
So, that’s how you make money by giving away something for free.
The quality of free.
There has to be quality in the item that you’re selling, whether it’s an ezine subscription, an ebook, a report, or software.
When your customers get their freebie, and it’s bad quality, they won’t come back.
It doesn’t matter if you’re the best website in your niche, offer the best deals because they won’t come back.
If they’re impressed by their free gift, they’ll visit your website again and again. Offering high-quality, useful products is key to making a freebie offer work.
How you can drive traffic to your website using ‘free’.
You can drive traffic to your website with classified ads. Make sure the headline and description are about “what’s in it for me”. That means giving them a freebie.
Post classifieds for free. Just type ‘free classifieds’ into the search box and pick from the thousands of results that the search engines generate. Submit your ads often and traffic will keep coming.
Other ways to drive traffic using ‘free’.
You can use it anywhere your ads appear. If you write articles, reports, or ebooks, put the offer in the resource box. If you pay per click, use the offer in your ad copy. If you’re advertising in ezines, you can use your free offer as a resource box, whether it’s your own, an affiliate or bought.
Choose carefully.
The most important thing to remember when deciding what to give way is this.
Your free item should be appropriate for the audience you are targeting. Stick to the theme no matter what niche you operate in.
If you offer an ebook on ‘how to make money online’ and your business sells woodworking course, you will be heading for a problem.
The customer will visit your website to get their ebook. They will download it and probably be very pleased if it contained high quality information on ‘Making money online’. When you contact them via email with for example a ‘special offer on wood tools’, unless by some highly unlikely, random chance that they are building a shed. In that case, they will not visit your website again.
No matter how many emails you send them, their interest was Make money online, not woodworking. Why should they visit your site again? The fact is they won’t.
So be mindful of what the niche you are targeting wants and give it to them.
In conclusion, the more freebies you offer, the more money you will make.
It is one of the most effective traffic drivers and is a straightforward concept.
Now that you have this gem of information, get to work. Plan what you could offer to whom, when, and where.
Decide on something you can legally give away. Make it something your niche market will use. Advertise it everywhere you can and your opt-in list will grow fast. After all, it’s the list that drives business.
Below is a perfect example of the ‘free’ offer. I didn’t make it up, it’s for real and it works.
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Stone Evans, Webmaster.
His goal is to make it as easy as possible for you to
make money quickly with the Plug-In Profit Site. And it’s free
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