The use of Facebook Custom Audiences in remarketing campaigns is a crucial part of any Facebook ad strategy.
Using Custom Audiences will help you reduce your Facebook advertising costs and get better results.
It’s possible to create and use the Custom Audience feature in a million different ways. If you’re just starting out, it can be a bit daunting.
Setting up your audiences and account structure correctly is key to Facebook’s advertising success.
Custom Audiences are often used for two purposes:
- Setting up remarketing campaigns
- As a source audience when creating Lookalike Audiences
Let’s not jump too far ahead. What you need to know is this one question: Do you want to improve your Facebook advertising results?
But first, let’s begin with the most apparent question…
So What is a Facebook Custom Audience?
According to Facebook, Custom Audiences let you find your existing audiences among Facebook users.
By using sources such as customer lists, website traffic, or Facebook engagement, you can create Custom Audiences of people who already know your business.
To set up a Facebook custom audience, simply log in to the Facebook power editor, click on “audience” select “custom audience” and follow the instruction.
Facebook’s algorithms will identify relevant people’s profiles on the platform once you create an audience. Once these people are identified, Facebook will ensure that your ads reach their news feeds.
With Custom Audiences, advertisers can set up retargeting campaigns to reach people who have already visited their website, added items to their shopping cart, etc.
When people in Custom Audiences see your ad, it will be highly relevant for them because they already know your brand and have engaged with your branded content.
A Customer List Custom Audience is created based on an existing list of people that you generate yourself. For example, you can include name, email, and phone numbers of your existing customers.
To advertise to your customers on Facebook, Instagram, and Facebook Audience Network, Facebook uses a process called matching to match your uploaded list with corresponding Facebook profiles.
By using this option, you can target people on Facebook based on their activity within your app – mobile or desktop. For instance, you can target people who have previously used your app but haven’t opened it in the past 30 days.
I hope this tip will help you in your journey to success.
