Tag Archives | Copywriting Formula That Works

Building Your List with Articles

By Robert Clever on January 24, 2023 in Blog

You can build your list simply by writing articles, whether you have thought of it or not.

You write and submit articles on your area of expertise or business nature to popular article directories where eZine publishers and readers are looking for information on your topic.

Using your viral marketing efforts as an opportunity to write articles can be rewarding. In the real sense, you are actually demonstrating your expertise about your business and proving your worth.

You can actually build your mailing list by attaching your resource box to your articles. In your resource box (also known as bio box), you include a brief description about yourself and your business site along with its URL.

Your resource box URL should link to your mailing list’s landing page where your visitors can enter their name and email address, so you can build your mailing list for free.

It makes an excellent result: viral marketing for you, without any effort on your part, if your articles are found to be worthy of sharing by other eZine publishers.

You can start by writing and submitting your articles to trusted article submitter sites. The best article submission website is Google Sites, followed by HubPages and EzineArticles. These article submission websites have instant approval, high Domain Authority, and a large audience for reading articles. I have provided a list of sites that you can use.

Article sites

one-sublime-directory.com

ehow.com

articlesbase.com

articlesforwebsite.com

articlecity.com

How To Create Headlines and Tone Testing

By Robert Clever on December 30, 2022 in Blog

Are You Able to Get Your Message Across?

In fact, headlines are often the first line of writing a person reads when he encounters an article, news story, or book, so writers often depend on headlines to make their articles appealing. In addition to creating curiosity and stirring up interest, the tone of the headline also affects the readers’ responses and elicits reactions right there. Here are some things to remember when creating and testing headlines:

The headline should set the tone

In almost all cases, your purpose as a writer will help set the tone of the headline as well as the body of the piece. The headline should reflect the tone of the piece, whether it’s upbeat, formal, businesslike, provocative, engaging, or a call-to-arms kind of thing.

Determine the goal of your write-up first, and this will help you develop the tone for your headline. Are you trying to offer information? Ask a question. Engage the reader? Create an urgency?

Write down the keywords that define your article

The keywords in your headline should reflect or represent the most important idea or topic that you intend to cover in your article, especially if you are writing for the web. Keywords can also be useful if you are writing for print media.

Even though some keywords are neutral in tone, there are some that best express the feelings or emotions in your paper. When you go through tone testing later, it will be easier for you to determine which one to use to achieve the best effect. Write these words down so you can decide later which one to use.

Write down the words that reflect the tone of your headline

Using words like ‘truly’, ‘really’, and ‘absolutely’ can make the headline seem like what you have to offer is the best. These words give a sense of exclusivity and can help your headline stand out. ‘How to’, ‘Guide to’, and ‘Tips for’ are often used in headlines to set the tone for an instructional article. A headline with action words, on the other hand, implies enthusiasm and urgency.

Tone testing

The best way to know you have the right tone for your headline is to test it. Use at least three search engines and type the headline you plan to use.

Go through the top three or five search engine results and gauge the relevance of your headline. Read the articles and see if the tone is similar to the tone you wish to use.

You can tell if the headline’s tone works by being part of the audience. Test it by comparing your reaction to the headline and the body of the article. Also, look at the comments section for reader reactions. You might be able to find frank criticism there, which you can use to improve your own writing.

Test the tone with a limited audience. Show the headline to friends and ask their thoughts. Specifically, ask them what emotions the headline evokes. If the answer is exactly what you intended, the headline is on the right track. If not, revise it.

You can also tone test the headline by posting it online. Then, you can make changes to the words to see what kind of reaction you get. Once you get the result you want, you should stick with that headline.

How To Earn Monthly $30,000 In Self Publishing

By Robert Clever on November 30, 2022 in Blog

While our economy is in a state of decline, most writers still decided to self-publish their books. The majority of writers self-publish their books because they are unsatisfied with their traditional publishers. If you want to earn $30,000 a month or even more, read carefully the steps in the next paragraphs if you are considering Self Publishing. Earning money is not your top priority in the first months.

Your first step should be to write a book that will be helpful to your readers. You should choose a topic that will be useful to them. You shouldn’t write a book that won’t be helpful to your readers. In spite of their fictitious characters and events, fiction books can be helpful.

Then you need to decide who you’re going to target. Would you be targeting children under the age of five, teenagers, or adults? Do you think that your immediate target audience is professionals, paraprofessionals, or just ordinary people? Who do you think would be the easiest to find as a reader for your book? Would it be Harry Potter readers, or Marketing and Strategies readers?

The next step is to determine what kind of book you want to publish. You should also know what sort of publishing you should do to publish your book. Don’t force your book into the self publishing industry, even if it’s not exactly in your area. You should also know that publishing a book is not the same as materials that are sold in the supermarket. Not all books are the type of materials that a particular individual will pick up in the market. Rather than your book, they prefer ordinary sardines.

After that, you have to check your book price if it is valuable to the consumers. Can you charge readers an amount greater than $100 dollars or maybe even less? Make a feasibility study for self-publishing your book. It doesn’t necessarily mean putting your book at a low price, but if you can do so.

Do not ever think about the royalties you will receive in publishing your book, especially if you are self-publishing. When you publish your book, you will begin to think about royalties since you will be helping the marketing department boost your book into the market once you have published it. The marketing strategies will be on your priority list in addition to creating a good quality book.

When engaging in the Self Publishing industry, you should be aware of a possible loss in your investment. But as an end, you don’t have to think negatively, think positively, When you follow the instructions above, you can reach your $30,000 per month royalties.

To be more satisfied, you can check some of the helpful websites about self publishing, just search the keyword “Self Publishing” or “Self Publishing Strategies” or “Engaging in Self Publishing” or “Tips in Self Publishing” or, “How to be a self publish my book” in your favorite search engine.

And Happy Writing.

Copywriting Formula That Works!

By Robert Clever on November 26, 2022 in Blog

Are you sitting pretty looking at your computer screen blankly not knowing how to draft your persuasive email? You can’t pinpoint how to write that promotional email? Do you want to elevate your landing pages but are unsure of how to do it?

Be ready to bid farewell to these problems!

This article will be your guide and cheat sheet to provide working copywriting formulas that work in 2022. With these formulas, you’ll not only be able to write faster but improve engagement and conversion on your page.

Why should I use copywriting formulas? Don’t they make my work more complicated?

Written promotional materials used for advertising, social media, and articles are written using copywriting formulas. Writing from scratch is a thing of the past. In order to increase the likelihood of success, formulas can eliminate the guesswork that makes so many bad copies bad.

Your landing pages will become more compelling, your social media sales will increase, and your email promotions will entice prospects.

Are you ready? Let’s get started.

Proven Copywriting Formulas in 2022

AIDA

AIDA is arguably the most popular copywriting formula that can be used. It involves attracting your audience’s attention with a copy in a persuasive manner so they’ll want to take action.

AIDA means Attention, Interest, Desire, and Action. What does it entail? Let’s uncover these four simple elements of AIDA.

Action- The first step of AIDA involves grabbing your audience’s attention with eye-catching lines and popups.

Interest- Involves giving your audience interesting information that will entice them.

Desire- what advantages/benefits do your audience stand to gain? appeal to their desires by stating them.

Action- Provide a CTA where they’ll take action.

PAS

Another proven formula for copywriting. PAS stands for Problem, Agitation, and Solution and it involves the steps below;

Problem- Present a problem to the audience. You should familiarize yourself with the audience to know their problem.

Agitation- Seek emotional language and clear anecdotes to convince the audience why they need to solve the problem right away.

Solution- YES!!! You’re there already. Now present your product to the audience and describe how it’s the perfect solution to their problem.

You can also use another version of PAS techniques which is PAD. The D in this version stands for “Discredit other solutions”. You’ll pitch your product perfectly then tackle the products of other companies and reveal why they are not enough solutions.

ACCA

The ACCA technique stands for Awareness, Comprehension, Conviction, and Action. Unlike AIDA which requires using fascinating promotions to entice your readers, ACCA needs more specialty. You’ll need to appeal to the ethics and morality of your audience. Below is how it works.

Awareness- State a pain point or problem the readers might be facing. Like raising awareness about something your audience is not paying attention to.

Comprehension- Explain the problem more vividly to ensure your reader comprehends the importance.

Conviction- Convince and persuade the readers to feel the need to tackle the problem. Users can use real-life scenarios to pitch their idea of conviction.

Action- like every other formula, call your audience to action through a CTA either by including a link or phone number.

BAB

BAB formula requires doing due diligence on the target market to identify their needs and how you can help. It consists of 3 simple elements and below is how it works.

Before- Identify what your reader is battling with.

After- What their life would be like if they tackle the problem or pain points?

Bridge- How they can achieve that perfect situation ( through your products).

FAB

FAB Stands for Features, Advantages, and Benefits. The formula is similar to value selling. You table your products to the reader, stating their benefits and how it is different from other products. Below is how it works.

Features- Discuss what your product/service does.

Advantages- Explains the advantages of your product compared to other options.

Benefits- Discuss how it’s helpful to the audience.

The above copywriting formulas are well-proven ones and using them will help you write content faster and easier.

However, We can neglect the effort, time, and resources it takes to put a formula into practice.

At the end of it all, you might still be stuck on what and how to write. It’s not an easy feat to develop and maintain a top-quality copy. It’s easier said than done.

How To Write High Converting Sales Letter For Your Offer

Contrary to recent popular opinions, direct mail still works and can boost your ROI by 1000% if used properly. You want this kind of result right? To achieve this you need to pitch a good sales letter.

Using sales letters as direct mail advertising can be an effective way of reaching your customers. Basically, you write a letter to entice potential customers to sign up for or purchase your product.

A sales letter explains the offer explicitly and does all a landing page would do. The major focus is the CTA and all is about “Signing Up” or “Buying Now” so you need to use emotional pulls plus consistent teasing.

Most businesses have put together numerous sales letters and mailed them out to customers without seeing positive results. Why? Because the right format or tool is not used properly.

To help you avoid that, we’ll share in this article the secrets of writing high-converting sales letters. At the end of this article, you’ll be able to create a sales letter that will convert crazily and drive your business revenue.

How To Write High Converting Sales Letters

Do you want to hear a secret? You don’t need many stories to write a high converting sales letter. Keeping it simple, straightforward, and attention-grabbing is the key.

Use Catchy Headline

The headline is what your potential customer will read first. If it’s not good and catchy enough, then you’ve missed it already. Use simple and catchy headlines that will attract your readers and may get them stuck. Tell customers what they need in a sentence and make it memorable as this might be the only thing they see.

Identify What Your Customer Need And Why

The second step in hooking your reader is by identifying their needs. If you can address the unspoken need of the sales prospect, then you will connect them to your product. Explain the benefits of your products to the customer and you will get their attention.

Use Bullet Points To Address Key Information

You don’t want key information to get lost in the message. Using a bullet list will help reveal the information you want to highlight to the reader. Use the list to continue your hooks and headline.

Use Statistics Or Testimonials

A good sales letter should reveal the value of your product. Use testimonials and statistics in the bullet points so the reader can quickly take a glimpse and catch substantial information that will help sell your products.

Call To Action

A call to action is the motivation your readers need to go beyond the page and act on the offer you present. Ensure you present a simple, clear, and actionable step in the sales letter. Graphics, action buttons, or direct links are some call-to-action instruments you can use.

Introduce A Timeline

Offering a product that’s limited in time or quantity will create that sense of urgency in the customer to click on the link. A good sales letter will contain elements of immediacy for potential customers. You can limit the number of items available or include a timeframe or deadline for the product.

Other ideas you can use in making your sales letter more effective include

Using an Informal language
Keeping the customer in mind
Organizing your content
Getting the right price
Using attractive visuals.
Using the right language

With these above steps and ideas, you will be able to great high converting sales then.

But then, we can’t argue that this could be tedious and time-consuming. Or perhaps you’ve tried these methods before without yielding positive results.

Don’t worry, we have you in mind so we found a solution for you. There’s software that can help you create that high converting sales letter. By using the right format and tool, this software will create a sales letter that’s persuasive, informative, attention-grabbing, and converts crazily so your business revenues stay growing and healthy.

How To Write Promotional Emails That Get Opened, Get Read, And Bring Sales

Every marketer knows that email marketing can easily ×10 their investment if done rightly so your prospect’s inboxes are probably filled with promotional emails from other marketers.

If you don’t create exceptional promotional emails for your prospective customers, your messages will definitely get lost in the pool of messages in their inboxes.

Writing high-converting promotional emails is the vital ingredient you need in getting your messages to be read and turn convert subscribers into customers thereby increasing revenues.

If you’re unsure of how this can be well written, don’t fret. This article will address how to write high-converting promotional emails that will get opened, read, and drive sales positively.

Read on as we reveal how to write good promotional males without sounding too “salesy”. But first, let’s address the important factors that contribute to good promotional email content.

Important Factors That Make A Good Promotional Email Content

You need to consider these four factors below before writing your promotional email so you can create good content.

Value

Your promotional emails should provide value to the receiver so you should write messages that offer incentives for engagement.

Relevance

Good promotional email content offers relevance to the recipient. Your message should be significantly related to the receiver’s interests.

Trust

Your promotional email content should earn the trust of the recipient and build trust between both parties.

Engagement

If your email is not engaging, you can’t grab the audience’s attention. Your promotional email should catch the attention and interest of the audience.

Qualities Of Successful Promotional Emails

Below are some qualities your promotional email should have to bolster the chances of its success.

Easy to read with key points highlighted in bullet form.
Pose a problem the emails intend to solve
Know its audience
Offer valuable content or benefits to the audience at the beginning.
Build positive relationships between you and the recipients.
Encourage the audience to buy or interact with your products.
Use urgent language
No fluff or unnecessary content

What You Should Include In Your Promotional Email

Before you create a new campaign for your business, below are the four things you should consider including.

Promo Email Landing Page

If you want to create good promotional content, you’ll need a promo landing page where you link your promotional emails. It should be designed such that it captures promotional inquiries from the email thereby converting them to email traffic.

Promo Offer

You should always include offers that allow your audience to enjoy incentives in your promotional emails. The best offer is relevant to the email content, providing substantial value to the audience and building trust.

Call To Action (CTA)

Your promotional email will be bland and soulless without a call-to-action link. It’s the link that prompts the reader to click through the promotional email and seek more information to buy or interact with your products.

Pitch Your Brand Excellently

Before you create that promotional email, you need to develop ideas that will reflect your brand distinctively and promotional email templates might just be the right tool for you.

Get your hands on an email template and modify it to depict your company’s style, brand, and uniqueness so it will stand out from competitors and won’t look general. Subsequently, people will get familiar with your company’s brand and values.

If you follow the above rules and guidelines, you should be able to create a great promotional email that gets opened, read, and brings sales.

What’s on your mind? Do you think it’s difficult or time-consuming? You don’t have the resources and facilities to write one?

You’re not the only one. There are many business owners that have these same problems as well. But there’s a solution so don’t be frustrated.

A software can help you develop high-converting promotional emails that will get opened, read and act upon. Get ahead of your competitors and use AI software..

But who said it’s you and only you that can develop that rich copywriting content? Do you know there is software that can help that compelling and top-notch copy you desire?

I believe this is better than Jasper… Oh did I mention You Don’t Have To Buy Credits?