Those of you who are writers and non-writers alike should start digging up those creative writing skills again.
Information-based marketing is one of the oldest and most effective techniques for getting targeted prospects to sites and converting them into buyers, and it is becoming increasingly popular with modern communication technology. As a result, article writing, submissions, and publications are also becoming increasingly popular.
Many tools exist for people to distribute their articles more easily, including tools for social media, email, and blogs. While these tools are invaluable in getting the content more exposure, that’s not the whole story.
Before submitting your content to article directories, let’s look at some common mistakes people make:
- The reason for writing the articles should not be confused with the reason for promoting them.
As part of your optimization efforts, article writing has three major benefits: branding, lead generation, and promotion.
If the article does not focus on this primary and most important purpose, it will fail to achieve the three benefits of promotion because no one will be interested in reading it.
If you create better content, you will be able to make people read your article and click on your resource box.
- Failing to maximize the promotional opportunities of article marketing.
Your articles can generate additional links back to your site, but did you know that the same articles can also increase visitors and improve search engine rankings?
Use keywords strategically. Don’t overdo it. Some people are even using anchor texts. However, most directories cannot support this technique.
Link building isn’t the only thing you need to focus on. When you do well in article marketing, you need to get picked up by publishers with a large audience and be able to leverage other brands because of the quality of your writing. A great benefit is having better search engine results.
There are other factors that can turn your article marketing efforts into an opportunity to boost your earnings. Not just to increase the number of visitors.
You should start with a plan and ensure that your article will serve the intended purpose.
- Avoid publishing content that does not benefit your readers.
Maybe when you’re writing articles, you think all you want are links back to your website. Any traffic it generates is fine with you.
Guess what? Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications for the articles that they are accepting.
The number of sites you can submit to can be doubled by writing articles that directories want to share with other people. It only takes one publisher with a hundred thousand readers to double your potential audience.
The most effective way to use article marketing is to write the type of articles publishers want in their publications. As part of this process, you’ll also need to follow the standard guidelines, spell check, research a good topic, and even hire a writer to create the content.
At the end of the day, it’s all a matter of choosing. You can gain a little exposure from increased links back but at a very basic level. Or you can gain massive exposure by making quality content.
The choice is yours. You may not realize that articles submitted to directories do not get the same level of exposure as highly-focused content that is directed at a specific audience.
Knowing the difference between these two will certainly help you determine what kind of article to submit.
