When a website is developed and published, people will probably believe that website development is complete. However, the real work begins here. To make money from a website, you need to drive traffic to it. In a search engine optimization strategy, there are lots of ways to generate that traffic.
While all techniques may not be needed to take in as triumphant. You’ll definitely need at least some of them to get traffic. Be aware of the following strategies: Good optimized content is required for search engine recognition, and update the site often. The search engines take your website as an active website, not a dead one when updated regularly. Make sure you update it at least monthly.
The following are some effective techniques you should implement:
- Make minor changes to the website content from time to time. This will help keep the website up to date.
- Update information about contacts, staffing, and clients.
- Links should be active, and the link text should be changed frequently, as this will be considered a change to the page by search engines.
- Offer RSS feed to the public that is updated at hourly or daily basis.
- Make sure your links are well managed so that the search engines will give you good weight for search positioning.
- Try to publish newsletters weekly, at least monthly.
How to get link popularity? You may find it boring, as it requires careful selection of the links, however, there are many means that can be implemented.
- Reciprocal Links: Find out relevant websites that desire to exchange trade links.
- Anchor text: Create link text using appropriate keywords.
- Consider Page-Rank: Make out a link only with websites that have good Page-Rank (Websites at least having PR of 3).
- Enlist your website with web directories. You may select paid or free directory listings that are profitable for your website.
It is important to understand that developing a site is only the beginning. Getting potential traffic to your website is the most difficult step. You will not be able to taste the sweet fruits of success until you put in the effort, time, and effort. It may be necessary to hire someone to help you.