Getting people to click on your ads by using PPC (pay-per-click) is a tricky, but potentially very profitable, way to make money online through arbitrage. It is important to remember a few things when using Adwords to drive traffic to your AdSense pages.
If you fail to find the right balance between content, relevance, and ads, Google will ban your Adsense account and ignore your site. If you use PPC heavily, you will probably only be able to recover a fraction of your costs in ads. Let’s look at some important factors in finding the right balance for your arbitrage campaigns.
Getting a successful arbitrage campaign requires relevant content. If the page you send clicks to via Adwords (or another PPC engine) contains relevant content, then you are in business. Google doesn’t have an issue with arbitrage itself.
Google is against the horrible, nonsensical Adsense scrub sites that clog the internet with gibberish and provide little value to users. And who can argue with that? Have you ever searched for something important and found several sites full of advertisements and gibberish?
It’s important to give your users content, whether that’s a few short paragraphs or something longer, but whatever you do, make sure it’s relevant. Google will probably not stop you if your content is relevant.
The next important point is to find keywords to focus your content around so that your ads deliver the best per click payout possible.
If you pay 10 cents per click to bring a user to your site, and you only get 3 cents for clicking on an ad, you can’t profit. If they only click two ads before leaving, you’ll only lose 4 cents. What’s the point?
There are many excellent tools to assist you in finding high-priced keywords. Google’s keyword analyzer itself is one of the better ones. Setting up an ad campaign and testing keywords through the campaign-creation is another sneaky but useful trick.
Aim for keywords that pay at least $4 or $5. Make sure your content page title contains that keyword, and maybe drop that exact keyword once or twice while using several related keywords only once each. Google has very clever algorithms, and it’s tough to get this exactly right, but it can be done! Do not oversaturate your page with that one keyword or keyword phrase. Google will ignore you!
When you’ve chosen your high-price keyword(s) to base your page(s) around, use the same analytical tactics to look for inexpensive keywords and long-tail keywords. You can combine a large number of cheaper keywords and come out with plenty of traffic, even though they are less searched than the expensive ones.
You pay the cheap keyword price for these people, and you get paid the high keyword price when they click your ads. That’s what arbitrage is all about.
Hopefully you have a few more ideas about getting some arbitrage campaigns started. Best of luck!
