It’s said that money does not grow on trees, but I think you can grow it on a much better thing! You will have to create your own website to give your money tree a place and a home to grow. Here are some basic steps for creating your own website:
Pick a domain name. Make sure the name relates well to your website information. If you can, make it short and easy to remember.
Create your website using WordPress, there are many videos that will help you do this.
You will need to sign up for a hosting account to get your website online.
Next, you will need to plant the money tree seed by developing your product so it can grow:
The fastest and easiest way to create a product to sell on your new website is to create an information product (e-book, audio, etc.). It’s very low cost or free to create, and everything is automatic and electronic. That means there is no overhead and no products to ship!
You may also want to consider borrowing some seeds while you make your own. You can do this but signing up with other companies that sell information products and selling their products for a commission. This is a great way to get started and test the markets to see what’s selling. You also build relationships with companies and that very well could be a marketing advantage after you finish your product.
Finally, you will need to nourish your tree by watering it with traffic.
There are three main ways to get traffic to your website
You can buy traffic through sites like Google. With this method, you pay each time someone searches for your keywords and click on the link to your site. Through Google, you will be paying $.05 for each click and up.
You can email you mailing list you made over time. Send out a promotional email and get your previous traffic coming back. Just be careful not to send out too many, or they will become annoyed and turned off to all your other emails.
Partner up with your competition. You can get your competitors to send out your promotional emails by offering them a commission. Your competitors can become one of your best assets!
Maintain your tree by watering it with plenty of traffic for easy traffic try this, and give it plenty of love by updating your material! Follow these easy steps and your money tree should be ready for harvest in no time.
“Many a small thing has been made large by the right kind of advertising.”
Advertisement is a means by which life is made to appear larger than life through the use of words and images that promise a wish fulfilled, a dream realized, or a problem solved through a way of thinking. A fascinating point Mark Twain made about advertising is one that is followed even by Viagra.
There are two types of advertising: the worst, one that exaggerates in order to catch your attention, and the other that gets your attention without exaggeration. The worst examples of this type of marketing are when it simply states a fact or reveals an emotional need, then allows you to leap from “small to large.”
Examples of the worst sort of marketing include before-and-after photos for weight loss products and cosmetic surgery – both of which descend to almost comic disbelief. The best of Apple’s “silhouette” campaign for the iPod, along with the breakthrough ads featuring Eminem, both of which catapult the iPod to the status of the “instant cool” product.
“When in doubt, tell the truth.”
Today’s advertising is filled with gimmicks. Rather than communicating the benefits of a product, they cling to it like a ball and chain, preventing it from moving swiftly ahead of the competition. The thinking is, if the gimmick is outrageous or silly enough, it’s got to at least get their attention.
Local car dealer ads are probably the worst offenders–using zoo animals, sledgehammers, clowns, bikini-clad models, and anything unrelated to the product’s real benefit. If the people who thought up these outrageous gimmicks spent half their energy just sticking to the product’s real benefits and buying motivators, they’d have a great ad. What they don’t realize is, they already have a lot to work with without resorting to gimmicks.
There’s the product with all its benefits, the brand, which undoubtedly they’ve spent money to promote, the competition and its weaknesses, and two powerful buying motivators—fear of loss and promise of gain. In other words, all you really have to do is tell the truth about your product and be honest about your customers’ wants and needs.
Of course, sometimes that’s not so easy. You have to do some digging to find out what your customers really want, what your competition has to offer them, and why your product is better.
“Facts are stubborn things, but statistics are more pliable.”
The way you use facts in advertising has to be careful. As any politician will tell you, facts are scary things. There’s no stretch, no flexibility, no room for misinterpretation with them. They’re indisputable, and if used correctly, very powerful.
But statistics, that’s what advertisers and politicians love. “Nine out of ten doctors recommend Preparation J.” Who wouldn’t agree? Or “Five out of six dentists recommend Sunshine Gum.” Makes me want to run out and buy a pack of Sunshine right now. Hold it. Rewind.
“Whenever you find you’re on the side of the majority, it is time to reform.”
Let’s take a look at the statistics, which suggest that this apparent majority did come to be. First of all, how many doctors did they ask before they found 9 out of 10 doctors said Preparation J worked? 1,000? 10,000? In spite of how many dentists hated chewing gum, they relented, saying, “The most common chewing gum has sugar and other ingredients that rot out your teeth, but if he’s going to chew it, he might as well use Sunshine, which has less sugar.”
Stats can be manipulated to say almost anything, and the devil is in the details. You’re usually at 5% chance of getting something just by chance. The problem with statistical studies is that they’re often biased and not “double blind” (both subjects and doctors don’t know who gets the test product and who gets the placebo).
The worst part of statistics is that they usually need to be backed up with legal disclaimers all the time. If you don’t believe me, read the full-page of legally mandated warnings for that weight loss pill you’re taking. Bottom line: stick to the facts. Make sure you back them up with good selling arguments.
“The difference between the right word and almost right word is the difference between lightning and a lightning bug.”
Writing great ad copy means picking the right words at the right times. You want to point out all the advantages your product has to offer, and you want to shine the brightest light on all of them. You also don’t want to give them any reason to leave your argument.
Make sure every word says exactly what you mean it to say, no more, no less. If they wander, you’re history. They’ll just switch to another website or another TV channel. When a product is new, don’t be afraid to say “new” (it’s only new once, so take advantage).
“Great people make us feel we can become great.”
While great ads can’t make us feel like we’ll become millionaires, be as famous as Madonna, or be as likable as Tom Cruise, they make us feel like we might be as attractive, famous, wealthy, or admired as we’d like to think we are. Because there’s a “Little Engine That Could” in every one of us that says, under the right conditions, we can beat the odds and catch the brass ring, win the lottery, or sell that book we’ve been working on.
Advertising that works taps into that belief without going overboard. In a lottery ad once, the image of people sitting on exotic beaches with little beach umbrellas in their cocktails (a perfectly realistic image for the average person) was used with the line: “Somebody’s got to win, so let’s make it you.”
“The universal brotherhood of man is our most precious possession.”
It’s all about being admired, respected, and loved. We’re all in the same family. You want to feel secure in your life and in your job, so create ads that touch the soul. Create visuals, headlines, and copy that appeal to the soul. It doesn’t matter if you’re selling shoes or software, people will always respond to your offer from an emotional level, no matter what you’re selling.
As soon as they decide to buy, the justification process kicks in to confirm the decision. So once they believe you’re a human with real feelings for their hopes and wants, they’ll become customers.
“A human being has a natural desire to have more of a good thing than he needs.”
Ain’t it the truth. More money, more clothes, fancier car, bigger house. It’s what advertising feeds on. “You need this. And you need more of it every day.” That’s the universal mantra driving consumers to overuse their credit cards.
How do you tap into this insatiable appetite for stuff? Convince buyers that more is better. You get 60 more sheets with Charmin toilet paper. GE light bulbs are 15% brighter. Colgate has 20% more toothpaste. Now there’s 25% more raisins in Raisin Brain. When Detroit couldn’t sell more cars per household, they started selling more cars per car – SUVs and trucks got bigger and stronger. Still, they sell giant SUVs that get 15 miles per gallon.
“Clothes make the man. Naked people have little or no influence on society.”
Who gets the girl? Why would you spend $900 on a power suit? Or $600 on a pair of shoes if you didn’t know who attracts the sharpest guy? Neiman Marcus knows. Abercrombie & Fitch knows too. From Aristotle to the twentieth century, observers have claimed character is in appearance, pointing out that clothes reveal a lot about the interior and a brand mark of social identity.
Here’s where the right advertising pays for itself big time. Where you’ve got to have the perfect model (not necessarily the most attractive) and really creative photographers and directors who know how to tell a story, create a mood, convince you you’re not buying emperor’s clothes.
Levis’ black-and-white ad shows a teenager driving through the Czech streets and alleys. Stopping to pick up friends, he gets out of the car wearing just a shirt, and the voiceover exclaims, “In Prague, you can trade them for a car.”
In today’s market, old-fashioned marketing tools are not going to keep your business growing and prospering. Hey, this month’s hottest techniques and information will be outdated in six months. It’s not that outdated marketing principles cannot be updated or incorporated successfully, but marketers should always stay up to date with the latest marketing trends as a rule.
Stay one step ahead of your business-savvy competitors by implementing these three tactics.
Keep an eye out for new advertising methods
If you don’t try things out, you will never know if they will work. Who knows? What you try next may be a million dollar idea. Keep an eye on marketing news!
Invest about 20 percent of your advertising budget and time into testing new marketing strategies that will increase your profits. Don’t put all of your eggs in one basket.
Put a fresh spin on things
Don’t get stuck in a rut. Sure, your products have been successful for years, but what would happen if you gave them a facelift? Would you attract new customers? Would your old customers enjoy the change? Changing the packaging of your old products will make a big difference in sales.
Your business can be spruced up in more ways than one. Make a few minor changes to the appearance of your store as well to give your business a boost.
The third step is to diversify
In other words, if you have multiple products and services to offer, you have more protection against the decline in popularity of one particular item. Therefore, don’t risk your reputation by going out on a limb when you’ve got a good thing going.
With these proven tactics, you can stay afloat during the rapid pace of market changes.
Here are 19 rules you can use to write headlines that will reach out and force the prospect to read your website and sales letter.
Your headline must offer something that your target market wants very badly.
Your headline must include something of self interest to the reader.
If your product is new or improved, say so in the headline.
Do not just invoke curiosity in your headline, you must also include something of interest to the reader.
Avoid negativity in your headline. Always turn the negative into a positive statement.
Your headline should suggest a quick and easy way to achieve the benefit(s) stated.
Your headline should be believable.
Determine what would make you buy your product, and then try to incorporate that idea into your headline.
Avoid making your headline so short that you don’t get the main point across.
Avoid clever headlines that make the reader think “how clever.” Cleverness rarely gets people to read your web page or spend money.
Avoid headlines that sound dead, or like they should be at the bottom of the statue like “To Server Humanity Better…”
Suggest in your headline that your copy contains useful and valuable information.
Use your headline to reach out and grab the reader’s attention.
Avoid hard to grasp headlines that require the reader to think about what you are saying.
NEVER trust your own reaction to your headlines. Instead, get the reaction of someone else.
If you emphasize a word in your headline, make sure that word means something and is important.
Remember that large type words act as a stopper. They get people to stop and pay attention, so choose the best words that will get the most attention.
Don’t let an artist or layout person decide which headline words to emphasize. An artist thinks in terms of color contrasts and tones, not in terms of making money!
Avoid writing an ad that attracts the wrong people. Make sure your headline attracts the people that are most interested in what you have to offer.
Take some time today and review these simple guidelines for writing your headline copy so you can have a successful headline and a successful ad!
Try writing your own headlines. When you have a few that you think are awesome, run them by a friend. If they want to see the rest of your copy, you know you’ve written a killer headline.
