Despite their effectiveness as a child, myths can hinder your marketing performance as an adult. They lead you to believe silly things and prevent you from doing things that could actually improve your life.
In today’s fierce environment, you can’t afford to neglect certain marketing tasks just because others think they’re ineffective. Do you think stopping email marketing is a wise move?
We’ll take a cue from MythBusters today and debunk common myths about email marketing with data and real-world examples, like Jamie and Adam, do on MythBusters.
Is email marketing dead?
Just Google “email marketing is dead” and you’ll see how many results show up.
Despite the first page of results showing articles claiming email marketing is dead, the amount of search results phrase tells us that many marketers do believe email marketing is on the verge of extinction.
It couldn’t be further from the truth.
Stats show in Campaign Monitor, “email marketing is the king of the marketing kingdom with a 3800% ROI and $38 for every $1 spent.”
McKinsey supports the data as well, stating that email is 40 times more effective at acquiring new customers than social media:
And the fact that Vero got a 450% increase in conversions with a few changes to their email marketing program is proof enough that not only is email marketing alive, but it’s thriving.
Email marketing automation is expensive and time consuming
When done correctly, marketing automation can increase sales. According to Forrester research, B2B marketers who use marketing automation increase sales pipeline contribution by 10%.
Using email marketing automation, you can segment your campaigns and send tailored messages automatically to the right audiences at the right time. Drip, AWeber, ActiveCampaign, and Getresponse are just a few of the affordable email marketing automation tools that are available.
These tools make it easy to set up email marketing automation. Simply drag and drop elements into place or click to add what you need.
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