Converting Every Visitor into Subscribers

We all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago, so if a person leaves your website without compelling reasons to do so, they are unlikely to return.

But the bottom line is that your visitor may not return to your website again. You can imagine how much revenue could have been lost simply because 1,000 visitors visit your website, leave, and never return again. You could have converted a fraction of the visitors into customers.

Many believe that creating unique content will keep visitors coming back, however, the real, long-term solution lies in converting your visitors into subscribers

Ask any seasoned blogger and they will tell you that building an audience is just one of the many essential building blocks required for successful blogging.

Not just any old audience will do, you need an audience that’s active and very much alive.

Before we dive deeper, let’s define what a targeted and active audience is.

Targeted – Subscribers that are genuinely interested in your blog content, offers, products, and services.

Active – Readers that frequently revisit your blog to consume your content and then engage with it. Engage by leaving comments and helping to promote your posts on social media.

There are many ways to build a targeted and active blog audience. Here are some of those ways:

Build an email list (The best method by far).

Enable Push Notifications subscription (The second best method).

Almost everyone has an email address and access to the web.

Sending out timely email newsletters is simply the best way to promote your blog content, announce special offers, announce new products, and promote your services directly.

The second best way to grow your blog audience, in my opinion, is by enabling web push notifications.

Web push notifications have a 90% open rate, considerably higher than email, (depending on the industry).

The best way to convert your visitor into a subscriber is to ask them for their name and email address before they leave your website.

Here are seven ways to convert website visitors into subscribers.

1. Create Quality Content to Match Search Intent. …
2. Use the Right CTA. …
3. Focus on Design for Subscriptions. …
4. Use Different Types of Content. …
5. Use Lightboxes. …
6. Advertise Your Subscription: Solve Problems. …
7. Analyze Your Content.

How To Convert Your Blog Visitors Into Subscribers Faster!

OK, so, now that you understand ‘building an email list’ is the way to go, at least to start with, how do you get the right kinda people onto your email list quickly?

In other words:

How do you convert blog visitors into subscribers, faster?

I mean, you have a beautifully designed blog, your content is great, and your offers are spot on. Your opt-in forms look great. How do you make people jump onto your email list and whatnot?

Let’s find out below.

Here are some smart ways to convert your blog, visitors, into raving fans

Turn your homepage into a lead generation machine

What you might notice is that your homepage will be one of the most visited, if not the most visited pages on your blog.

In case you didn’t know, the homepage can be used as a landing page rather than just a page to showcase your latest blog posts. (example)

OK, so before you go off and convert your homepage into a landing page, you need to know this:

To successfully converter visitors into subs from your homepage, you’ve got to do two very important things –

Be clear with your message. What are you offering and why is it important for your subscribers?

Give clear instructions. Don’t expect visitors to know what to do, explain how they can get your offer by opting into your email newsletter.

Have a powerful call to action. Display a clear CTA in your form or button. Something like ‘Send me my free traffic report’

Is the home landing page really worth your time and energy, though?

Yes, 110%!

If you don’t think it’s important, that’s OK. It’s entirely up to you how you utilize your homepage. 

Here I am preaching about using your homepage to collect email subscribers and I don’t even have this set up on my own blog.

I do have a CTA button that takes visitors to a dedicated page where I can offer more. I have a list of the best articles that I recommend reading along with my products.

The bottom line is this:

If you want to convert more visitors into subscribers for your blog, you’ve got to let go of the old ways and embrace the new ways.

Create a custom homepage and add your marketing message and opt-in form, along with your compelling offer to get more sign-ups.

Don’t forget to make it visually attractive too.

Create a ‘dedicated’ email opt-in landing page

This is probably the most popular way used to capture email leads:

Building a dedicated signup page, or, building several of them and testing them against each other.

Now you’re probably scratching your head and wondering –

“Well, it’s not that simple to create a signup page in WordPress.”

It’s 2023 almost, of course, it’s simple to do. That’s what tools like Thrive Architect and Oxygen Builder are for. You don’t need to hire a designer or developer to help you either.

The tool I would recommend using the most is probably Getresponse. This is because it’s user-friendly and you can also use the add-on plugin and do A/B split tests. With a simple script.

So, what are the benefits of creating and using a dedicated email signup page instead of just adding a form in your sidebar or footer?

Let’s have a look:

You can add SEO copy to your landing page and get your page ranked in search engines.

You can add relevant images and even embed a video to boost conversions.

You can add a testimonial or two.

You can eliminate distractions such as the header and footer sections to boost conversions.

You can create and deploy alternative versions of your email landing page to test and compare conversion statistics.

Getresponse offer pre made form you can alter and make your own. This will save you a ton of time creating one from scratch.

Turn your ‘about page’ into a subscriber magnet

Another page on your blog that might be visited frequently is your about page. This means you can add your subscriber magnet to this page also.

I recommend adding several opt-in forms on your about page, perhaps one in the middle and one at the end.

Don’t forget to add an image of your compelling offer too. Perhaps an eBook, webinar, free course, etc.

Eliminate distractions

As I mentioned earlier, creating a dedicated opt-in landing page allows you to remove any distractions such as menus and sidebars that could hurt your conversions.

Generally, you should try and do the same with the rest of your blog design and layout.

For instance, a lot of bloggers fill their sidebars, headers, and footers with too many options.

Things like ads, clickable banners, and social media links, all contribute to lowering conversion rates.

My advice to you is to try and give your blog visitors fewer options and make one of those options to signup for your email list or newsletter. After all, your goal is to convert them into subscribers, right?

Remind visitors ‘why’ they are subscribing to your blog

Why should anyone signup for your blog newsletter anyway?

Make it clear to your visitors ‘why’ they should.

How?

Again, your message has to be clear and concise. It also needs to be compelling.

In addition to this, it’s important to let your visitors know exactly what they’re signing up for. They’ll be asking themselves –

What’s in it for them?

What benefits are they going to get by being on your email list?

Let them know ‘why’.

It could be –

To get access to exclusive content, offers, and special discounts.

To get updates delivered to their email inbox about a specific topic or subject.

To download a free digital product.

Make it really simple for visitors to signup People love the ease of use.

When it comes to filling out online forms, no one likes to be bombarded with form fields and questions.

Create and use an attractive, clutter-free opt-in form. Usually, two or three entry fields are plenty enough, a ‘name field’ and an ’email field’.

Avoid things like tick boxes and CAPTCHAS. Unless, of course, they are essential, such as a Privacy tick box.

When your visitor signs up for your mailing list, you can still contact him via email, encouraging him to consider your offer, or recommending another one.

As a whole, your goal is to convert as many visitors into subscribers as possible in order to get the revenue you rightfully deserve – and to do it in an easy and wise manner.