Are you sitting pretty looking at your computer screen blankly not knowing how to draft your persuasive email? You can’t pinpoint how to write that promotional email? Do you want to elevate your landing pages but are unsure of how to do it?
Be ready to bid farewell to these problems!
This article will be your guide and cheat sheet to provide working copywriting formulas that work in 2022. With these formulas, you’ll not only be able to write faster but improve engagement and conversion on your page.
Why should I use copywriting formulas? Don’t they make my work more complicated?
Written promotional materials used for advertising, social media, and articles are written using copywriting formulas. Writing from scratch is a thing of the past. In order to increase the likelihood of success, formulas can eliminate the guesswork that makes so many bad copies bad.
Your landing pages will become more compelling, your social media sales will increase, and your email promotions will entice prospects.
Are you ready? Let’s get started.
Proven Copywriting Formulas in 2022
AIDA
AIDA is arguably the most popular copywriting formula that can be used. It involves attracting your audience’s attention with a copy in a persuasive manner so they’ll want to take action.
AIDA means Attention, Interest, Desire, and Action. What does it entail? Let’s uncover these four simple elements of AIDA.
Action- The first step of AIDA involves grabbing your audience’s attention with eye-catching lines and popups.
Interest- Involves giving your audience interesting information that will entice them.
Desire- what advantages/benefits do your audience stand to gain? appeal to their desires by stating them.
Action- Provide a CTA where they’ll take action.
PAS
Another proven formula for copywriting. PAS stands for Problem, Agitation, and Solution and it involves the steps below;
Problem- Present a problem to the audience. You should familiarize yourself with the audience to know their problem.
Agitation- Seek emotional language and clear anecdotes to convince the audience why they need to solve the problem right away.
Solution- YES!!! You’re there already. Now present your product to the audience and describe how it’s the perfect solution to their problem.
You can also use another version of PAS techniques which is PAD. The D in this version stands for “Discredit other solutions”. You’ll pitch your product perfectly then tackle the products of other companies and reveal why they are not enough solutions.
ACCA
The ACCA technique stands for Awareness, Comprehension, Conviction, and Action. Unlike AIDA which requires using fascinating promotions to entice your readers, ACCA needs more specialty. You’ll need to appeal to the ethics and morality of your audience. Below is how it works.
Awareness- State a pain point or problem the readers might be facing. Like raising awareness about something your audience is not paying attention to.
Comprehension- Explain the problem more vividly to ensure your reader comprehends the importance.
Conviction- Convince and persuade the readers to feel the need to tackle the problem. Users can use real-life scenarios to pitch their idea of conviction.
Action- like every other formula, call your audience to action through a CTA either by including a link or phone number.
BAB
BAB formula requires doing due diligence on the target market to identify their needs and how you can help. It consists of 3 simple elements and below is how it works.
Before- Identify what your reader is battling with.
After- What their life would be like if they tackle the problem or pain points?
Bridge- How they can achieve that perfect situation ( through your products).
FAB
FAB Stands for Features, Advantages, and Benefits. The formula is similar to value selling. You table your products to the reader, stating their benefits and how it is different from other products. Below is how it works.
Features- Discuss what your product/service does.
Advantages- Explains the advantages of your product compared to other options.
Benefits- Discuss how it’s helpful to the audience.
The above copywriting formulas are well-proven ones and using them will help you write content faster and easier.
However, We can neglect the effort, time, and resources it takes to put a formula into practice.
At the end of it all, you might still be stuck on what and how to write. It’s not an easy feat to develop and maintain a top-quality copy. It’s easier said than done.
How To Write High Converting Sales Letter For Your Offer
Contrary to recent popular opinions, direct mail still works and can boost your ROI by 1000% if used properly. You want this kind of result right? To achieve this you need to pitch a good sales letter.
Using sales letters as direct mail advertising can be an effective way of reaching your customers. Basically, you write a letter to entice potential customers to sign up for or purchase your product.
A sales letter explains the offer explicitly and does all a landing page would do. The major focus is the CTA and all is about “Signing Up” or “Buying Now” so you need to use emotional pulls plus consistent teasing.
Most businesses have put together numerous sales letters and mailed them out to customers without seeing positive results. Why? Because the right format or tool is not used properly.
To help you avoid that, we’ll share in this article the secrets of writing high-converting sales letters. At the end of this article, you’ll be able to create a sales letter that will convert crazily and drive your business revenue.
How To Write High Converting Sales Letters
Do you want to hear a secret? You don’t need many stories to write a high converting sales letter. Keeping it simple, straightforward, and attention-grabbing is the key.
Use Catchy Headline
The headline is what your potential customer will read first. If it’s not good and catchy enough, then you’ve missed it already. Use simple and catchy headlines that will attract your readers and may get them stuck. Tell customers what they need in a sentence and make it memorable as this might be the only thing they see.
Identify What Your Customer Need And Why
The second step in hooking your reader is by identifying their needs. If you can address the unspoken need of the sales prospect, then you will connect them to your product. Explain the benefits of your products to the customer and you will get their attention.
Use Bullet Points To Address Key Information
You don’t want key information to get lost in the message. Using a bullet list will help reveal the information you want to highlight to the reader. Use the list to continue your hooks and headline.
Use Statistics Or Testimonials
A good sales letter should reveal the value of your product. Use testimonials and statistics in the bullet points so the reader can quickly take a glimpse and catch substantial information that will help sell your products.
Call To Action
A call to action is the motivation your readers need to go beyond the page and act on the offer you present. Ensure you present a simple, clear, and actionable step in the sales letter. Graphics, action buttons, or direct links are some call-to-action instruments you can use.
Introduce A Timeline
Offering a product that’s limited in time or quantity will create that sense of urgency in the customer to click on the link. A good sales letter will contain elements of immediacy for potential customers. You can limit the number of items available or include a timeframe or deadline for the product.
Other ideas you can use in making your sales letter more effective include
- Using an Informal language
- Keeping the customer in mind
- Organizing your content
- Getting the right price
- Using attractive visuals.
- Using the right language
With these above steps and ideas, you will be able to great high converting sales then.
But then, we can’t argue that this could be tedious and time-consuming. Or perhaps you’ve tried these methods before without yielding positive results.
Don’t worry, we have you in mind so we found a solution for you. There’s software that can help you create that high converting sales letter. By using the right format and tool, this software will create a sales letter that’s persuasive, informative, attention-grabbing, and converts crazily so your business revenues stay growing and healthy.
How To Write Promotional Emails That Get Opened, Get Read, And Bring Sales
Every marketer knows that email marketing can easily ×10 their investment if done rightly so your prospect’s inboxes are probably filled with promotional emails from other marketers.
If you don’t create exceptional promotional emails for your prospective customers, your messages will definitely get lost in the pool of messages in their inboxes.
Writing high-converting promotional emails is the vital ingredient you need in getting your messages to be read and turn convert subscribers into customers thereby increasing revenues.
If you’re unsure of how this can be well written, don’t fret. This article will address how to write high-converting promotional emails that will get opened, read, and drive sales positively.
Read on as we reveal how to write good promotional males without sounding too “salesy”. But first, let’s address the important factors that contribute to good promotional email content.
Important Factors That Make A Good Promotional Email Content
You need to consider these four factors below before writing your promotional email so you can create good content.
Value
Your promotional emails should provide value to the receiver so you should write messages that offer incentives for engagement.
Relevance
Good promotional email content offers relevance to the recipient. Your message should be significantly related to the receiver’s interests.
Trust
Your promotional email content should earn the trust of the recipient and build trust between both parties.
Engagement
If your email is not engaging, you can’t grab the audience’s attention. Your promotional email should catch the attention and interest of the audience.
Qualities Of Successful Promotional Emails
Below are some qualities your promotional email should have to bolster the chances of its success.
- Easy to read with key points highlighted in bullet form.
- Pose a problem the emails intend to solve
- Know its audience
- Offer valuable content or benefits to the audience at the beginning.
- Build positive relationships between you and the recipients.
- Encourage the audience to buy or interact with your products.
- Use urgent language
- No fluff or unnecessary content
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What You Should Include In Your Promotional Email
Before you create a new campaign for your business, below are the four things you should consider including.
Promo Email Landing Page
If you want to create good promotional content, you’ll need a promo landing page where you link your promotional emails. It should be designed such that it captures promotional inquiries from the email thereby converting them to email traffic.
Promo Offer
You should always include offers that allow your audience to enjoy incentives in your promotional emails. The best offer is relevant to the email content, providing substantial value to the audience and building trust.
Call To Action (CTA)
Your promotional email will be bland and soulless without a call-to-action link. It’s the link that prompts the reader to click through the promotional email and seek more information to buy or interact with your products.
Pitch Your Brand Excellently
Before you create that promotional email, you need to develop ideas that will reflect your brand distinctively and promotional email templates might just be the right tool for you.
Get your hands on an email template and modify it to depict your company’s style, brand, and uniqueness so it will stand out from competitors and won’t look general. Subsequently, people will get familiar with your company’s brand and values.
If you follow the above rules and guidelines, you should be able to create a great promotional email that gets opened, read, and brings sales.
What’s on your mind? Do you think it’s difficult or time-consuming? You don’t have the resources and facilities to write one?
You’re not the only one. There are many business owners that have these same problems as well. But there’s a solution so don’t be frustrated.
A software can help you develop high-converting promotional emails that will get opened, read and act upon. Get ahead of your competitors and use AI software..
But who said it’s you and only you that can develop that rich copywriting content? Do you know there is software that can help that compelling and top-notch copy you desire?
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