I know I preach about picking something and staying focused on that something until you make it a success, but there are exceptions, and this is a big one. There are certain products you should probably grab whenever you see them. These are “how to” products on marketing techniques that contain three little words that can be a goldmine for you – “Step by step.”
The reason I love these is because for a very cheap price – usually less than $40 and sometimes only $10 – you get a complete step by step system on how to do something.
You might buy 2 or 3 of these a week. Then when you’ve got time, go through each one. Read the PDF’s and watch the videos.
Decide if you think the technique is something you can apply to your business. If it is, try it out. You might set aside one afternoon each week to try a new step by step technique.
Then wait and see what happens. Sometimes you see results right away and other times it takes a while, depending on what the technique might be.
You’re watching to see if it works. For example, if it’s a technique on how to get traffic then you’re watching to see if: You get traffic and if that traffic converts.
Once you know it works, you apply the fourth magic word – Outsourcing.
That’s right – you give your “how to” product to your outsourcer, along with any notes you’ve made when you implemented it yourself, and have them do it for you.
The first day they might send you a few emails with questions, but it won’t take you much time to answer them.
Then you just let them run with it and watch your numbers. Make sure you’re making more from results of the system than you’re paying the outsourcer and you’re good to go.
One of the best things about “step by step” products is they’re written for the average person, not a rocket scientist marketer. They have to be, or else the product creator would get a million questions. This makes it super easy to hand it off to another person to do the actual work for you. As long as the technique results in more income than outlay, it’s a winner.
And all you invested was the initial price of the ‘how to’ program, along with an afternoon to try it out for yourself.
To give an example: Let’s say you pick up 5 new ‘how to get traffic’ systems. 4 of them work well, so you outsource those and forget about the fifth one.
The new traffic results in X amount of new subscribers and X amount of new sales. Maybe it’s 1,000 new subscribers a month, and $1,500 in sales the first month, $500 the second month on those 1,000 subscribers.
So as long as you’re paying your outsourcer less than $2,000 a month (which is easy to do) you’re in profit.
This is a great way to add extra income to your existing business without a lot of time and effort on your part.
So remember to use these 4 magic words – “Step by step” and “Outsourcing.”
And one more thing: If you have a fistful of resell products sitting on your hard drive, take a look at those. You never know what step by step technique you’re going to find that you can use to help build your business through outsourcing.
Did you know that there are 3-times more email accounts than Facebook and Twitter combined? How about the fact that you’re 6x more likely to get a click-through from email than from Twitter?
Research shows that email has the highest ROI of any marketing channel available. I bet you’re itching to start using email to drive sales and revenue for your business. Common questions people are asking:
How exactly do I get started?
What are the steps I need to take?
How do I build a list?
How do I measure success?
I put together this report to help you start and grow your email marketing business.
First, you need to Establish your email marketing goals
It can be tempting to simply sign up for an email marketing program like
But before jumping in head first, it’s worth taking a minute to think about your goals and what you really want to achieve with email, as that will dictate the type of campaigns and the type of Program you send with, who you target, the content you include, and how you measure success. And do your research watch program is right for you, sending emails can get pretty pricy.
There are different email programs listed above. There are programs to send to your list, (personal list) and there are programs to send out bulk emails to cold markets, both can make you a lot of money if done right.
Email should be an important component of every digital marketing plan because of its effectiveness in driving conversions and building brand loyalty.
Email marketing is the single most powerful channel to reach your audience, and it can be used to achieve a number of different objectives, so it’s worth spending some time thinking about what you want to achieve with it before jumping in.
From personalized subject lines to dynamic content, send time to optimization, most programs help you build campaigns catered to every subscriber.
The key to establishing the correct goals for your email marketing initiative is to align them with your company’s wider marketing goals & KPIs. Is the goal to drive new signups for your product? Or new leads for your sales or website?
How to Build your email marketing list
Now that you have established your goals and what you want to achieve from email marketing, it’s time to build your email list so you can start sending campaigns.
There are a couple of different ways you can build your email list, but the right method for each campaign really depends on the goals you establish.
You can Import a list of known contacts
If you plan to use email to keep in touch with existing customers, then your email list can be built largely by importing your existing customer’s details into your chosen email marketing tool. Or you can simply purchase a list, Of any size, and in any niche. To get the list do a search for (email list for marketing) you can find a lot of sellers. Like dataaxleusa.com for example.
Or Build a new list from scratch
If you plan to use email to communicate with an audience whose email address you might not have yet, then you’ll need to start capturing email addresses and building your list from scratch.
Here are a few ways in which you can build an email list organically:
Use Forms. …
Use Lead Generation Offers. …
Simply Ask People For Their Email Addresses.
Offer Freebies. …
Use Social Media. …
Create Free Bonus Content That Is Worth Paying For. …
Add A Signup Button To Your Facebook Business Page. …
The real question is, what makes for an amazing incentive? And how can you make subscribing to your list really simple and easy?
You’ll definitely see an improvement in conversions if you have (on topic) with the post in question and good content, upgrade offers, or give them something free.
By following the email list building formula mentioned above and coupling a valuable incentive with prominent subscription opportunities, you’ll find it easy to build a new audience for your email marketing campaigns.
Lightboxes
While pop-ups may be seen by some as intrusive and annoying, countless studies and tests have shown they can be effective. There are a few things you need to get right to create an effective pop-up opt-in that doesn’t run off your audience:
The right value offer
A strong call to action
Timing
Timing is one to pay attention to. A pop-up opt-in that shows as a reader finishes an article or around 3/4 of the page scrolled, is far more likely to convert than one that triggers on every page of the site as soon as a visitor arrives.
Some sites only show lightbox opt-ins that trigger when a user shows exit intent (moving the mouse cursor outside the browser area). The New York Times best-selling author, Neil Patel, tested opt-ins with exit intent and was able to increase conversions by 46%.
Experiment with the message and timing of lightbox opt-ins to find what brings the highest conversion of new subscribers.
Select the type of email campaigns you want to send.
There are a number of different types of email campaigns marketers like you can send to subscribers, and the type you choose really depends on the goals you established in the beginning.
Let’s take a look at the different types of campaigns and how they can help you achieve your email marketing goals.
Newsletter
An email newsletter is a regularly distributed email campaign that is generally about one main topic of interest.
Sending a newsletter is the perfect type of campaign if you want to stay in touch with a list of people you already know (existing customers). Keeping your business and products in the forefront of people’s minds will keep them visiting your site.
Marketing Offer
A marketing offer email is essentially any campaign you send with the goal of driving a direct response.
Marketing offer emails are effective if you want to drive sales directly with email. You present a product or discount offer and include a direct call to action for people to purchase on your website.
Announcement
A campaign announcement is an email to keep an engaged audience (i.e. existing customers) informed about your new products or features with an announcement email. The primary purpose of the email is to share information, but the email may also drive people back to your store or website.
Event Invitation
An event invitation email is a campaign designed to increase awareness of your event and encourage people to attend.
Based on your goals with email, you should send a specific type of email campaign. It is best to send marketing offers and announcement campaigns if you are looking to drive direct sales, but if you want to keep existing customers up to date with the latest projects, products, or company developments, sending a regular newsletter is the best way.
Creating your first email marketing campaign
Now that you’ve decided on your goals, built a bit of an audience, and selected the type of campaign you’re going to send, it’s time to start building your email.
Structure your campaign for easy reading
Research shows that an adult’s attention span is, on average, eight seconds. With such a short attention span, you can assume people aren’t closely reading your campaigns word for word and are instead scanning through them looking for something of interest.
Sending long, text-heavy email campaigns isn’t ideal. Your email should be structured in a way that draws readers into reading your content while also guiding them toward the email’s call to action.
Use Images and Visuals to Boost Engagement
Ideally, you should avoid walls of text. Video and images are more eye-catching than words. In addition, they help content stand out and are more memorable.
In fact, studies have shown that people can recall as much as 65% of visual content up to three days later compared to just 10% of text-based content.
People also follow visual instructions 32% better than written instructions, so it’s a good idea to use visuals when directing your readers to take the desired action.
Personalize Your Email Campaigns
When surveying marketers, It was found that improving email personalization was the number one goal for 38% of marketers and was also the number one challenge for 36% of marketers. Email marketing automation, segmenting your lists, and using third-party integrations make email personalization easier and more effective.
Your readers are most likely to respond to content that is most relevant to their interests. Start by adding their name in the subject line, then customize campaign content based on list segments to maximize engagement (more on that next).
Ensure your campaign is relevant to every subscriber.
Even in the early stages of growing your email list, it’s a good idea to categorize subscribers into different list segments. List segments make it easy to choose what type of content to send to which subscriber. When you can personalize content and make it more relevant to a certain group you improve response rates.
This kind of targeted optimization is much better than sending blanket emails to everyone.
Why does email list segmentation matter? We know that beyond relevancy, list segmentation is important from a revenue perspective. Data from the DMA indicates that segmented and targeted emails generate 58% of all email revenue. On top of this, our research found that marketers who used segmented campaigns noted as much as a 76% increase in revenue–and more than 76% of marketers say basic segmentation is part of their email marketing strategy.
Here are some common email list segments you can create to increase click-throughs in your campaigns and plan more targeted content based on those segments:
Geographic location – useful for promoting store-
specific information and targeting specific markets while ignoring out-of-location subscribers where the message wouldn’t be relevant.
Demographics – useful for customizing campaign messaging to any combination of age and gender ranges.
Market – useful for segmenting users based on the market/industry interest to avoid sending the same email to everyone. Instead, tailor the message to industry/product/market-specific content.
Past activity – useful for segmenting subscribers by past open and click-through behavior. Study behavior to determine what type of content works best for specific segments to customize future campaigns.
Workflow activity – useful for creating campaigns specific to subscribers who fall within certain stages of your funnel, like sending a campaign only to those subscribers who are more than 50% through an auto-responder series.
Customer data – useful for eCommerce brands who want to send targeted campaigns to VIP customers as well campaigns solely targeting customers in danger of being lost who haven’t made a purchase within a specific time period.
There are two main ways to approach segmentation:
Sort existing subscribers on the back end using the subscriber data they provided when they signed up
Allow subscribers to self-segment by using separate sign-up lists.
With the second method, your audience sees the same opt-ins throughout your site, but the list they’re added to changes based on the content they’re engaging with. So, if a user visits a free training site and subscribes from a page featuring a free report, they would be subscribed to a segmented list for (free report).
By using features of your chosen program tool, like Segments & Dynamic Content, you can ensure your emails are relevant to every one of your subscribers and increase the chances they’ll click through from your campaign and make a purchase.
Ensure your campaigns are on brand and build trust.
It’s more than likely that your email campaigns aren’t the only interaction your subscribers are having with your business. In fact, your subscribers probably will visit your website or social media page to sign up for your email.
It’s important that your email campaigns are aligned with the colors, fonts, and branding you use across all your other customer touchpoints so that your customers have a consistent experience with your brand.
By ensuring your campaigns are the same as the branding your subscribers see elsewhere, you build trust that the email is legitimate and increase the chance they’ll click through.
Make it easy to convert
Make it as easy as possible for your subscribers to click through your email campaigns. According to research, 41% of email opens are happening on mobile devices, so if your campaigns aren’t optimized across all devices, then there’s a good chance you’re making it difficult for your subscribers to convert.
Take a Strategic Approach to Timing Your Campaigns
I recommend using a promotional or editorial calendar when creating campaigns. By planning your campaigns, you can avoid sending too much content or waiting too long between messages.
How often you send emails can have a significant impact on your revenue and email engagement (and unsubscribe) rates. If subscribers receive too many emails, they may become disengaged and unsubscribe. You lose your audience’s attention if you send too few emails. Even if they forget why they signed up, they may unsubscribe.
So, how often should you send emails?
Fortunately, there are some data on how often people like to get emails. The chart below from MarketingSherpa gives you an idea of optimal send frequency:
The data was compiled from a survey of 2,057 adults who answered the question, “How often, if ever, would you like to receive promotional emails (e.g., coupons, sales notifications) from companies that you do business with?”
The data shows a spread of interest leaning toward higher-frequency email campaigns. There’s one thing to keep in mind though: these aren’t your subscribers.
The easiest way to figure out the frequency of your emails is to ask your subscribers. If you would like to find out how often they would like to hear from you, let them choose frequency settings or poll them.
Send More Than Promotional Content
In 2015, MarketingSherpa ran a study asking consumers “in which of the following ways, if any, would you prefer companies to communicate with you?”
More than 70% of respondents chose email, dominating a list of other choices including SMS, social media, direct mail, and online/print ads. Not much has changed since then and consumers still prefer email.
But just because they want it doesn’t mean they want every email to be blatant promotion.
That’s a surefire way to get your list to hate your guts.
Plan your email campaigns based on an 80/20 mix of content using the Pareto Principle. You should devote 80% of your content to valuable and useful information, and 20% to promotions and sales.
Many growing trends revolve around providing value – not promoting products. You must craft highly engaging emails that will grow your open and engagement rates by personalizing content and maximizing subscriber lifetime value, creating bite-sized content that’s easy to digest, and creating stronger narratives and storytelling.
Find Inspiration for Sending More Valuable Email Campaigns
If you find yourself running out of ideas for topics and what to include in your emails beyond general promotions, don’t worry. The world is full of information, and every business, in every industry, has something to share. It is up to you to determine whether or not that information is relevant or interesting to your subscribers.
Worry not, we’ve already done some leg work to come up with plenty of ideas to source content for your email campaigns. The following are a few email marketing ideas drawn from our complete guide featuring 50 content ideas:
Company information like career opportunities, press featuring your company, and behind-the-scenes content
Product updates and information like how-to content, product videos, upcoming releases, and discounts
Value-driven content like infographics, industry studies, survey results, and recent blogs
People-focused content to humanize your brand like new hire bios, executive interviews, customer feedback and testimonials, and team-member blogs
Support information like FAQ updates, case studies, success stories, and free resources
Event information for the community and corporate events, webinars, and trade shows
To keep interest and engagement high, share valuable content over promotional content whenever possible.
You’ll be able to send a high-converting first email campaign by applying these fundamentals, which will capture subscribers’ attention, present relevant information, and make conversion easy.
Always Measure your campaign results
As soon as your first email is out the door and your subscribers begin opening and clicking on it, you’ll be able to start tracking its success.
Your email marketing campaign’s success can be tracked through two places: Google Analytics and your email marketing tool.
To learn how people interacted with your email campaigns, check out the reports section of your email marketing tool.
The report presents to you the key metrics of your email marketing campaign, including:
Unique opens – The number of unique subscribers who opened your campaign.
Bounces – The number of email addresses to which your campaign could not be delivered.
Emails not opened – The number of unique subscribers who did not open your campaign.
Open rate – The percentage of all subscribers who opened your campaign.
Click-Through Rate – The percentage of people who opened your campaign and then clicked on a link.
Unsubscribe rate – The percentage of people who unsubscribed from your email list through this campaign.
Spam complaints – The number (and percentage) of people who marked your campaign as Spam by clicking the ‘Mark as Spam’ buttons in their chosen email client (e.g., Gmail, Yahoo Mail, Outlook, etc.).
Shares – The number of people who forwarded your campaign to a friend (using the forward icon in your email template) or shared it via social networks like Twitter and Facebook.
You can compare the success of one campaign to another by using these metrics to understand how your subscribers interact with your campaigns. You can view more detailed information about who opened and clicked your campaign, what links they clicked, etc., by selecting some of the other reports from the right-hand menu.
You can analyze what happened after people clicked through to your website after they interacted with your email campaign.
To do this, you need to have a web analytics tool (like Google Analytics) installed on your site.
When you do, and you’ve enabled our Google Analytics integration, you’ll be able to see how many people visited your site, what pages they visited, what campaigns they’re coming from, and more.
You can even download our Google Analytics dashboard which will show you some key statistics about your email visitors in one handy location.
Using the data collected, you can make and test changes to your email campaigns to increase open and click-through rates.
Split Testing Subject Lines to Improve Open Rates
If you monitor your open rates across your email campaigns, you will be able to determine what works and what doesn’t in capturing the attention and clicking of different email segments.
Split testing your subject lines is the only way to systematically improve your open rates.
A/B testing (split testing) of subject lines is used by email marketers to increase open rates. In order to accomplish this, make sure everything in the email is the same, except for the subject line. The length of the subject line, power words in the subject line, and generic vs. specific subject lines can all be tested.
For example, you can test how your segments respond to personalization by testing an identical subject line that includes the subscriber’s first name against one that doesn’t include their name. Campaign Monitor performed this test and found that personalized subject lines experienced a 26% increase in open rates.
You can improve open rates by using tried-and-true subject line templates such as these:
Stop {Undesirable Emotion} Now
{Desirable Outcome} (Your First 3 Steps)
New {Thing}: What It Means For {Audience’s Role}
What {Credible Influencers} Are Saying About {Topic}
{Someone Audience Looks Up To} Can Afford Any {Product}, She Uses…
Best {Emoji} + {Emoji} + {Emoji} = {Emoji}
{Topic}, {Topic}, and {Seemingly Unrelated Topic}?
{Personalized Company Name} + 497% More {Need} = {Emoji}
{Emoji} Your {Emoji} With…
{Personalized Name}, Earn {Something Desirable} Today Only
You’re Missing Out On {Something Desirable}
Tonight Only: A {Audience’s Role}’s Dream
Want 587% More {Something Desirable}? {Emoji}
This Is A Sales Email {Emoji}
Don’t Forget! {Event} Today {Emoji}
…When You’re Sick And Tired Of {Something Undesirable} {Emoji}
“{Quote}”
A {Topic} Process To Reduce 30-50% Workload {Emoji}
{Topic} + {Topic} + {Topic}
“I Love {Something Undesirable}!” (said no one ever)
You can use power words like the following from CoSchedule to capture attention when split testing and optimizing your subject lines:
Additionally, you should remove and avoid words that trigger spam filters and lower open rates significantly while testing.
Consider including numbers in the subject line 115 million email campaigns were analyzed by YesWare and found that including numbers in the subject line can produce higher open and reply rates.
While testing subject lines, try testing subject lines of varying lengths. Since more than 50% of all emails are opened on mobile, it helps to create shorter subject lines that don’t trail off the edge of smaller screens. Mobile email marketing best practices suggest subject lines around 17-24 characters long or 3 to 5 words.
Improving Click-Through Rates for Email Marketing Campaigns
Your email should lead subscribers to a landing page, product purchase, etc. – essentially, they should click something in the email to proceed. Keeping up with your campaign metrics and continually tweaking your emails will help you improve click through rates.
A strong call to action is not the only thing that will boost your rates. Here are some more tips you can do.
Improving the layout – adjust your template to make content more readable so it flows naturally toward a call to action. I see a 127% increase in click-throughs.
Try new images – remember what we said about visual content? Campaigns with more engaging images had a 42% higher click through rate than those without.
Visual CTAs – People are hard-wired to click buttons. It’s a concept called ‘affordance’ or a possible action between an object and an individual, so test different visual CTAs and button styles to boost conversions and click through rates.
Test CTA placement – Where you put your call to action matters, so split test campaigns with your CTA in different locations.
Segment your emails – If you’re not seeing the conversions you expected then check your email list for opportunities to further segment and improve who you’re targeting. Don’t be afraid to delete subscribers that are not active.
Test timing – When emails are sent is as important as how often they’re sent. According to our recent email benchmarks and statistics, I found subscriber open rates had changed. So be sure to test when you send emails and watch the campaign reports for ideal send times.
The power of email marketing in engagement
Email marketing has twice the ROI compared to any other digital channel. Also, the majority of time spent online by your customers is checking email. Email marketing is well worth your time and well worth your money.
Email marketing drives more conversions than any other channel and the ROI from email is more than three times (3x) higher than social.
Objection: “I get hundreds of emails every day that I don’t care about. Why should I invest in it?”
To do email marketing right and get your recipients to actually care about your emails, you need to personalize your messages relevantly. Then they’ll open. Then they will click. And then, you’ll drive more revenue.
To Do After Your Campaign
Your metrics can tell you a lot about campaign performance and how to improve your email campaigns, but there are three things you should always do after every campaign, regardless of how they performed.
1. Resend the Campaign
No matter how effective the subject line is, you’ll always have subscribers who don’t open it for a variety of reasons. Send your email again specifically targeting a list segment of those who didn’t open the first time around.
Not only is this a second chance in case they just missed the first email, but it’s also another opportunity to further split test subject lines as well as send times.
2. Clean your List
In the case of low engagement scores for some of your subscribers after split testing, segmentation, and resending, don’t be afraid to try some other tactics. Make sure your list is clean. Subscriber data should be reviewed regularly to monitor activity and engagement levels. If you want to improve the overall open rates of your primary subscriber segments, remove or segment those who aren’t engaging.
3. Build awareness for your brand
After you’ve completed your campaign and taken the final steps, spread awareness about your brand across all marketing channels. In addition to more common methods (such as social media marketing and events), there are more unusual methods (such as giveaways and contests) for increasing brand awareness.
By building brand awareness, you can gain more followers and subscribers. You will be able to reach a larger, more engaged audience with this, which will benefit your upcoming campaigns.
It is more likely that you will gain more conversions and attract more leads if you have a broader and more diverse group of subscribers.
Ultimately, this means more interest and revenue for your business.
Email marketing wrap up
Email marketing is a powerful driver of sales & revenue for your business, and has a greater reach and return on investment than any other channel available to marketers today.
Follow the steps outlined in this guide for a quick start to email marketing and campaign success.
Though this was mainly for setting up and sending out emails to your personal list that you’re creating, there is another way to make money sending bulk emails. If you would like to learn How To Earn $100 to $400 A Day Sending Simple emails From Home click the link below.
Print and keep this checklist handy for the next time you send a promotional email to your list or to a prospect if you want more email opens, product sales and online profits…
__ Do you get to the point right away? Do not tell them about the last four hours you spent watching television or mowing the lawn unless it’s pertinent to the story.
__ Are you telling a story? Ideally you should tell an interesting story in every email you send to increase your open rates.
__ WIIFT… What’s in it for them? Don’t just tell them how great your product is. Tell them what they get for taking the action you’re promoting.
__ “So what?” Read the email as if you were the recipient, and see if they would ask, “So what?” You want to fascinate and excite them to click that link.
__ Is your writing boring? Uh-oh. Not talking about what’s in it for them, or writing “so what” emails are leading causes of massive email boredom.
__ Are you using action verbs? Contrast these two sentences to see the importance of using action verbs: 1. The cat seems healthy. 2. The cat raced across the yard and dove into the bushes chasing the terrified ground squirrel. Which one keeps the reader awake and reading?
__ Is your email just long enough to get them to click the link, and no longer? You’d be surprised how many marketers talk themselves out of getting that link clicked by rambling too much.
__ Is the formatting super easy to read? Or is it all one long indistinguishable paragraph?
__ Have you read it through and cut out all the fat? Seriously. Get to the point. Now.
__ Have you established credibility? Give them a good, honest, believable and credible reason why this is THE product they should buy.
__ Are you using bullet points? If not, are you crazy? Bullet points are your best sales tool in an email or a sales letter.
__ Have you given them a reason to respond right now? Preferably one that doesn’t sound cheesy?
__ Have you included your call to action? Don’t assume they know what to do next.
Use this checklist on your next 5 emails, and compare the results with your last 5 emails. You should see a significant bump in conversions.
One of the most important aspects of CPA marketing is researching what the customer wants and expects. Not only is this an important part of CPA marketing, it is one of the most important. In the next paragraphs, we’ll explain why this step is so crucial to CPA marketing.
The following article is a must-read if you are new to PPC/CPA marketing and you are trying to figure out how to get started on a successful PPC/CPA campaign.
An online advertising payment model based solely on qualifying actions, such as sales or registrations, is known as a cost-per-action (CPA). A primary objective of what we do here is to drive traffic through paid search engines, including Google Adwords, Yahoo Search Marketing, and even MSN Adcenter, among others.
Our next step is to make a landing page to lure visitors into completing a form requesting a freebie or information about their topics in order to encourage them to do so. Upon referring someone to the Affiliate Network, we will be paid a certain amount of commission that comes from them.
You should develop your own marketing model of how you intend to market your offers as one of the most important things about CPA Marketing. It is likely that if you don’t conduct proper research and plan your marketing strategy for your niche, you will most likely lose money on PPC search engines without getting any leads at all.
Let me ask you a question: Are you on a certain marketer’s email list? You know the one – he sends out an email every day or two telling you to go check out “X” product because it’s new, revolutionary, exciting and the most amazing thing ever? Yeah, that guy. I’m on his list, too.
In fact, I’m on the list of a couple of dozen marketers who fit that description. And the fact is, I seldom open their emails anymore, much less buy their recommendations. And I bet you’re the same way.
So who do you buy from? The marketers you trust, right? Me too.
And here’s who I trust the most: The marketer who actually USES the product they promote to me, and then records a video of them using it, or writes an HONEST review of it.
It’s so simple. It’s so easy. And yet 99% of marketers never do these things.
You want to promote a product to your list. You get the product – maybe you buy it, maybe the product owner gives it to you. You open the product up and consume it. You read the pdf, you watch the videos and you take some notes. Then you implement the strategy and you see what kind of results you get.
Then you write a review telling me about the product. What you like, what you think sucks, what is missing and so forth. You tell me who should buy this (ie: newbies, website owners, etc.) and who shouldn’t. Maybe you record a little video showing either what’s in the product or how you used it or both.
You send me an email with this info. Wow! Talk about doing me a service. Maybe I buy, maybe I don’t, but you have now earned my trust. I open your next email and your next email and the one after that. I read your REAL reviews (notice the word ‘real’) and the more I read, the more I trust you. Pretty soon I’m not buying anything unless YOU recommend it.
Congratulations – you have just risen above 99% of email marketers out there. You have earned my trust and my business and as long as you keep it up, I will continue to buy from your links.
But you know what? 99% of list owners who read this will never do it. They won’t actually USE the products they recommend. They won’t write HONEST reviews. They won’t record videos of the results they’ve achieved through using the product.
And in the long run, they won’t build the audience or make nearly the sales of the few marketers who take the time to do these things.
Because of the hassles and startup costs, many people don’t start a home business. Just like any new business, a home based business can have unforeseen expenses and problems. You also usually have to wait for at least a year for profits to start. But with a turn key, automated home based business, many of these hassles can be eliminated. It’s easy to make money without having to worry about running a business. Let’s look at how a turn key business can help you.
Eliminate Many Business Start-Up Costs
You’ll have to pay a lot to get a home-based business off the ground. These may include a new computer and computer desk, a printer, supplies, a fax machine, employee costs, consulting or accounting fees, a business phone, and printing costs for letterhead, envelopes, and business cards. The cost of a new website, domain name, hosting, promotion, and order processing are all included with an online home business. It’s easy for these to add up and are the main reason many new home-based businesses fail.
Why a Turn Key, Automated Home Based Business?
You can eliminate a lot of these start-up costs and hassles while achieving your dream of starting your own home business with a turn-key home business. Sure, you’ll still have some responsibilities, but they’ll be much smaller. A turn key home business is already tested and proven time and time again for your benefit. When you join the opportunity, the company has probably already tested out what works… and what makes sales!
You can enter a turn-key, automated home based business with the backing of highly trained professionals who know how to guide you every step of the way. With this, a lot of new business startups don’t have to wait and try it out for a long time. You get paid by working from home in less time.
Benefits of the Turn Key Home Business
You’ll get lots of benefits by joining a turn-key, automated business opportunity. For starters, you won’t have to deal with the hassles and costs of starting a new business. Turn-key businesses usually have their own website, so you don’t have to pay high web design costs. You’ll have to pay a fee to get the website and services, but you’ll save a lot of time because your website is ready to sell. The site presentation is already tested to work.
Additionally, the company will handle sales for you. Trained professionals will answer questions and close the sale, so you don’t have to worry about working with customers one-on-one.
A turn-key website eliminates a lot of office expenses. While you’ll still need business cards and promotional stuff, you can cut down on phone bills and supplies since you’re not using them online. With your network marketing efforts, you’ll earn a healthy residual income based on your promotional efforts. The company does the selling once you get new customers.
As with many MLM opportunities, the turn key, automated home based business uses an automated system that works around the clock selling the ideas or products available, even while you sleep. The focus is on promotion, not answering phone calls, mailing correspondence, and updating your website every day.
In other words, if you’re worried about starting a business, then a turnkey, automated home based business may be perfect for you. I have found one that will let you try it out free first and when you see your commissions you will wat to keep them coming in week after week. check it out here.
Here’s a sneaky little underused tactic for making money before you even create your product: Decide what your product is going to be and write an outline for it. From this, create a list of bullet points that presell the product.
Now using these bullet points, offer your upcoming product to your list as a Beta test.
Tell your list:
The product is being created right now
They will get the product the moment it’s finished – expected delivery date is ___
They are getting a killer deal because you want and need their feedback
They are your beta testers. If it’s software, they will look for bugs. If it is written material, they will let you know about typos, what they think should be added, etc.
Once you get their feedback, you will fix any bugs, add what’s missing, fix typos, etc. and send them the finalized, polished version.
You will then offer the product to the public for a significantly higher price than they paid.
Not only does this give you some money up front to work with – it also provides you with valuable feedback you can use to make your product even better than you originally planned. Guaranteed a handful of your beta testers will give you suggestions you never would have thought of by yourself – suggestions that can greatly increase your sales later.
In fact, the feedback aspect alone makes this technique well worth doing. One caution: Do not be tempted to give away your Beta product – 9 out of 10 people you give it away to will never get back to you with feedback because they have nothing invested. When you charge something, even if it’s only a paltry sum, the number of users who give you feedback will greatly increase.
The one exception to the previous rule is people you personally know, like friends and JV partners. Because you already have a relationship with them, they don’t need to financially invest in order to feel vested in your success.
Special bonus for using this technique: Ask your Beta testers for testimonials you can use in your sales material.
You know webinars are a great way to sell products. Hop on a webinar, talk for 30 to 60 minutes and sell some products right there on the spot. Then rinse and repeat as many times as you like, buddying up with a different list owner each time. It’s simple, it’s fairly easy, and the more you do the better you’ll get.
But for many marketers, it’s scary to get on the Internet and talk to tens, hundreds and maybe even a thousand people at one time. “Me? Talk for an HOUR? To PEOPLE?”
Here’s something to consider: You don’t need your own list to run webinars. If you have a great product or service, you can go to list owners and split the money with them. What an outstanding way to get access to other people’s lists and make money doing it!
And most list owners love doing webinars because it’s almost hands off cash in the bank for them. All they do is send out one or more emails to their list, and you do the rest of the work. This means that webinars are an excellent way to get your foot in the door with people who have big, active lists.
Another thing to consider is that webinars mean almost instant and highly targeted traffic for you. Your partner promotes your webinar to their list and their people flock to your site to sign up.
Webinars create instant products in themselves. You can SELL your webinar if it’s packed full of good info. Think about that – what better way to create an instant product than by talking to an audience for an hour?
Or you can give your webinar recording away as a list building incentive of your own.
Plus, webinars can be REPLAYED to make even MORE sales. Again, you record it once and you can set it up on your own website to make more sales. You can also let your list-owner partner put it on their site as well, or send more traffic to your site to listen to the webinar.
And here’s the kicker you probably never even considered: Webinars are one of the best ways to build your own list. You partner with someone, they send traffic from their list, you get (for example) 500 sign-ups and 150 of those attend the webinar. 15-30 of the attendees buy your product, and now you have sales AND a new list of 500 people!
Webinars provide quality traffic, high conversion, partnerships and quick product creation for both free and paid products.
Webinars are truly great for selling products because nothing gets people more excited to buy your product than hearing from you – the expert – on how they can achieve their goal.
And they’re also one of the best ways to build your list.
Imagine if you do just one webinar a week or even once per month – how much more you could accomplish in your business… Believe in yourself and go for it!
How many free autoresponders have you tried? Really how many? And how many emails did you get through using them? How do you know? How many people opened your followup message?
My point here is that if you have no clue about the answers above you probably are not operating a followup campaign successfully. These are crucial elements that must be explored when you are choosing an autoresponder.
Some good steps to take to ensure you are getting what you need out of an autoresponder include… Compare your autoresponder with those of top marketers, chances are they are using the best in the business. You can’t go wrong with this step!
Other observations you might make are related to spam filters. Have you ever gotten an e-mail and seen something like this…”F`R`E`E” Yes this is a good way to beat the spam filters as they won’t read Free they will read something totally different. However, it can be time consuming going through your article and finding which words are “Danger” words. This can go along way in your marketing efforts. So make sure you find an autoresponder that has a spam rating feature… these features will automatically show you where in your article your “Danger” words are.
Another crucial element of e-mail marketing is your statistics. How many e-mails are being opened can tell you if your subject line is any good or if you did a good job branding your name. If you know your e-mail statistics you are one step in the right direction in optimizing your potential sales. Finding an autoresponder that shows in depth analysis with your followups are also key.
What should a followup contain? Good question… My personal experience suggests directing your subscribers to a full article located on the web. There are some good reasons for this. You can create an exciting teaser in the followup e-mail and beg your article to be read on the web. There is also the chance that since you have an article archive on the web many subscribers will often read more than just your original article. Your subscriber might not be interested in one article but they may find what they are looking for browsing through your previous articles.
Broadcasting! So your subscribers are finished receiving their original followup series… now what? Find an autoresponder that allows you to broadcast an update or an offer to the entire subscriber list. Don’t let your subscribers go to waste, this feature is a must!
Remember not to bore your hard earned subscribers. Present them with a problem and offer them a solution! It’s that easy…
“Many a small thing has been made large by the right kind of advertising.”
Advertisement is a means by which life is made to appear larger than life through the use of words and images that promise a wish fulfilled, a dream realized, or a problem solved through a way of thinking. A fascinating point Mark Twain made about advertising is one that is followed even by Viagra.
There are two types of advertising: the worst, one that exaggerates in order to catch your attention, and the other that gets your attention without exaggeration. The worst examples of this type of marketing are when it simply states a fact or reveals an emotional need, then allows you to leap from “small to large.”
Examples of the worst sort of marketing include before-and-after photos for weight loss products and cosmetic surgery – both of which descend to almost comic disbelief. The best of Apple’s “silhouette” campaign for the iPod, along with the breakthrough ads featuring Eminem, both of which catapult the iPod to the status of the “instant cool” product.
“When in doubt, tell the truth.”
Today’s advertising is filled with gimmicks. Rather than communicating the benefits of a product, they cling to it like a ball and chain, preventing it from moving swiftly ahead of the competition. The thinking is, if the gimmick is outrageous or silly enough, it’s got to at least get their attention.
Local car dealer ads are probably the worst offenders–using zoo animals, sledgehammers, clowns, bikini-clad models, and anything unrelated to the product’s real benefit. If the people who thought up these outrageous gimmicks spent half their energy just sticking to the product’s real benefits and buying motivators, they’d have a great ad. What they don’t realize is, they already have a lot to work with without resorting to gimmicks.
There’s the product with all its benefits, the brand, which undoubtedly they’ve spent money to promote, the competition and its weaknesses, and two powerful buying motivators—fear of loss and promise of gain. In other words, all you really have to do is tell the truth about your product and be honest about your customers’ wants and needs.
Of course, sometimes that’s not so easy. You have to do some digging to find out what your customers really want, what your competition has to offer them, and why your product is better.
“Facts are stubborn things, but statistics are more pliable.”
The way you use facts in advertising has to be careful. As any politician will tell you, facts are scary things. There’s no stretch, no flexibility, no room for misinterpretation with them. They’re indisputable, and if used correctly, very powerful.
But statistics, that’s what advertisers and politicians love. “Nine out of ten doctors recommend Preparation J.” Who wouldn’t agree? Or “Five out of six dentists recommend Sunshine Gum.” Makes me want to run out and buy a pack of Sunshine right now. Hold it. Rewind.
“Whenever you find you’re on the side of the majority, it is time to reform.”
Let’s take a look at the statistics, which suggest that this apparent majority did come to be. First of all, how many doctors did they ask before they found 9 out of 10 doctors said Preparation J worked? 1,000? 10,000? In spite of how many dentists hated chewing gum, they relented, saying, “The most common chewing gum has sugar and other ingredients that rot out your teeth, but if he’s going to chew it, he might as well use Sunshine, which has less sugar.”
Stats can be manipulated to say almost anything, and the devil is in the details. You’re usually at 5% chance of getting something just by chance. The problem with statistical studies is that they’re often biased and not “double blind” (both subjects and doctors don’t know who gets the test product and who gets the placebo).
The worst part of statistics is that they usually need to be backed up with legal disclaimers all the time. If you don’t believe me, read the full-page of legally mandated warnings for that weight loss pill you’re taking. Bottom line: stick to the facts. Make sure you back them up with good selling arguments.
“The difference between the right word and almost right word is the difference between lightning and a lightning bug.”
Writing great ad copy means picking the right words at the right times. You want to point out all the advantages your product has to offer, and you want to shine the brightest light on all of them. You also don’t want to give them any reason to leave your argument.
Make sure every word says exactly what you mean it to say, no more, no less. If they wander, you’re history. They’ll just switch to another website or another TV channel. When a product is new, don’t be afraid to say “new” (it’s only new once, so take advantage).
“Great people make us feel we can become great.”
While great ads can’t make us feel like we’ll become millionaires, be as famous as Madonna, or be as likable as Tom Cruise, they make us feel like we might be as attractive, famous, wealthy, or admired as we’d like to think we are. Because there’s a “Little Engine That Could” in every one of us that says, under the right conditions, we can beat the odds and catch the brass ring, win the lottery, or sell that book we’ve been working on.
Advertising that works taps into that belief without going overboard. In a lottery ad once, the image of people sitting on exotic beaches with little beach umbrellas in their cocktails (a perfectly realistic image for the average person) was used with the line: “Somebody’s got to win, so let’s make it you.”
“The universal brotherhood of man is our most precious possession.”
It’s all about being admired, respected, and loved. We’re all in the same family. You want to feel secure in your life and in your job, so create ads that touch the soul. Create visuals, headlines, and copy that appeal to the soul. It doesn’t matter if you’re selling shoes or software, people will always respond to your offer from an emotional level, no matter what you’re selling.
As soon as they decide to buy, the justification process kicks in to confirm the decision. So once they believe you’re a human with real feelings for their hopes and wants, they’ll become customers.
“A human being has a natural desire to have more of a good thing than he needs.”
Ain’t it the truth. More money, more clothes, fancier car, bigger house. It’s what advertising feeds on. “You need this. And you need more of it every day.” That’s the universal mantra driving consumers to overuse their credit cards.
How do you tap into this insatiable appetite for stuff? Convince buyers that more is better. You get 60 more sheets with Charmin toilet paper. GE light bulbs are 15% brighter. Colgate has 20% more toothpaste. Now there’s 25% more raisins in Raisin Brain. When Detroit couldn’t sell more cars per household, they started selling more cars per car – SUVs and trucks got bigger and stronger. Still, they sell giant SUVs that get 15 miles per gallon.
“Clothes make the man. Naked people have little or no influence on society.”
Who gets the girl? Why would you spend $900 on a power suit? Or $600 on a pair of shoes if you didn’t know who attracts the sharpest guy? Neiman Marcus knows. Abercrombie & Fitch knows too. From Aristotle to the twentieth century, observers have claimed character is in appearance, pointing out that clothes reveal a lot about the interior and a brand mark of social identity.
Here’s where the right advertising pays for itself big time. Where you’ve got to have the perfect model (not necessarily the most attractive) and really creative photographers and directors who know how to tell a story, create a mood, convince you you’re not buying emperor’s clothes.
Levis’ black-and-white ad shows a teenager driving through the Czech streets and alleys. Stopping to pick up friends, he gets out of the car wearing just a shirt, and the voiceover exclaims, “In Prague, you can trade them for a car.”
