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Author Archive | Robert Clever

How To Generate Traffic Using Only Free Methods

To start a company, you’d need a lot of things, but to get straight to the point, you’d need capital. You also need money to make money. Of course, with the versatility of the internet, you could find a lot of ways to generate traffic for your site.

While there are ways to jumpstart your traffic flows, most sites don’t have the resources that others do to generate more traffic for their site. Well, you don’t have to spend a cent; all you need is the right mindset and a lot of eagerness. In order to generate more traffic for your website, you must also have the drive and perseverance to do hard work and research.

How sweet it is to have more traffic for your site without spending a single cent.  Nowadays, there are countless articles that offer tips and guidelines on how to generate traffic using only free methods. It is possible, you do not need to spend any money, it may take some time, but I won’t waste your time. If you pay for your advertisements, you have a better chance, but at least these free methods give you a shot.

The great thing about online forums and online communities is that you can target a specific group that matches the demographics you are seeking. As a result, you can discuss a variety of topics about the niche you represent. Another great advantage is that you know what you’re getting into and you’re prepared for it.

Your reputation can be built with online communities and forums. Show them what you’re made of, and wow them with your knowledge and expertise about the subject, with that you can build a reputation and build trust with people.

Make use of newsletters as well. Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for it and recommend it to others. People will have more access to your site if they sign up for your newsletter, which will increase your traffic. 

In addition, trading links with other sites is a great idea. You won’t have to spend any money. You just need to agree with another webmaster. By exchanging links, the efforts both sites put forth will benefit both. Each visitor to the site may click on the link to your site and visit yours as well. Especially if both sites have the same niche, this works well.

Write articles that can pique the attention of people who have an interest in your product. Write articles that will provide tips and guides to other aficionados. Providing good service and knowledge to other people will provide the required mileage for your traffic flow.  

Quite a few sites allow you to submit and post your articles for free. If people find your articles interesting, they can discover where the article originated. Include a link or a brief description of your company with the article and there’s a great probability that they will go to your site

Write good content for your site. Many search engines track down the keywords and keyword phrases your site uses and how they are used. It is not required that your content be written by a professional content writer. The content you need for your site needs to be entertaining and informative. It should meet certain requirements as well as be of high quality. 

Generally, internet users use search engines to find what they are looking for. Search engines rely on keyword searching to improve search results. With the right keywords, you can rank high in search engine results without spending a lot of money.

All of these methods and more will drive more traffic to your site for free. All it takes is a little effort and extended man hours. By learning about the methods shown here, you will soon have a site that has a great traffic flow without paying the usual costs associated with it.

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How To Create Headlines and Tone Testing

Are You Able to Get Your Message Across?

In fact, headlines are often the first line of writing a person reads when he encounters an article, news story, or book, so writers often depend on headlines to make their articles appealing. In addition to creating curiosity and stirring up interest, the tone of the headline also affects the readers’ responses and elicits reactions right there. Here are some things to remember when creating and testing headlines:

The headline should set the tone

In almost all cases, your purpose as a writer will help set the tone of the headline as well as the body of the piece. The headline should reflect the tone of the piece, whether it’s upbeat, formal, businesslike, provocative, engaging, or a call-to-arms kind of thing.  

Determine the goal of your write-up first, and this will help you develop the tone for your headline. Are you trying to offer information? Ask a question. Engage the reader? Create an urgency?

Write down the keywords that define your article

The keywords in your headline should reflect or represent the most important idea or topic that you intend to cover in your article, especially if you are writing for the web. Keywords can also be useful if you are writing for print media.

Even though some keywords are neutral in tone, there are some that best express the feelings or emotions in your paper. When you go through tone testing later, it will be easier for you to determine which one to use to achieve the best effect. Write these words down so you can decide later which one to use.

Write down the words that reflect the tone of your headline

Using words like ‘truly’, ‘really’, and ‘absolutely’ can make the headline seem like what you have to offer is the best. These words give a sense of exclusivity and can help your headline stand out. ‘How to’, ‘Guide to’, and ‘Tips for’ are often used in headlines to set the tone for an instructional article. A headline with action words, on the other hand, implies enthusiasm and urgency.

Tone testing

The best way to know you have the right tone for your headline is to test it. Use at least three search engines and type the headline you plan to use.  

Go through the top three or five search engine results and gauge the relevance of your headline. Read the articles and see if the tone is similar to the tone you wish to use.  

You can tell if the headline’s tone works by being part of the audience. Test it by comparing your reaction to the headline and the body of the article. Also, look at the comments section for reader reactions. You might be able to find frank criticism there, which you can use to improve your own writing.

Test the tone with a limited audience. Show the headline to friends and ask their thoughts. Specifically, ask them what emotions the headline evokes. If the answer is exactly what you intended, the headline is on the right track. If not, revise it.

You can also tone test the headline by posting it online. Then, you can make changes to the words to see what kind of reaction you get. Once you get the result you want, you should stick with that headline.

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How do I choose between so many affiliate programs?

Get some answers to your questions before you join a program. Do some research about the options of programs that you intend to join. You will be able to determine what you are going to achieve later on based on the answers you receive. 

Why settle for affiliate programs that charge you money before you join? Most affiliate programs being offered today are free.

Depending on your payment time choice, some programs issue commission checks once a month, once a quarter, etc. Choose the program that best suits your needs. Affiliate programs often set a minimum amount of earned commissions that affiliates must meet or exceed before being issued a check. 

In affiliate marketing, a hit per sale ratio is the average number of hits to a banner or text link for a sale based on all affiliate statistics. You need to know how much traffic you need to generate before you can earn a commission from the sale, which is extremely important. 

What is the process of tracking affiliate referrals and how long do they remain in the system? It is important that you are confident enough about the program that you can track the people you refer to your site. This is the only way you will be credited for a sale. The length of time those people stay in the system is also important. Some people may not purchase at first, but later wish to do so. Know if you will still get credit for the sale if it is done some months from a certain day. 

What kinds of affiliate stats are available? Your affiliate program should be able to provide detailed stats, and they should be accessible online at any time you choose. Keeping track of your site’s individual stats is crucial in order to know how many impressions, hits, and sales it has already generated. Impressions are the number of times a banner or text link has been viewed on your site. Hits are the number of times the banner or text link has been clicked.

In addition to commissions on sales, does the affiliate program also pay for hits and impressions? It is important that impressions and hits are also paid since these will add to the earnings you get from the sales commission. To hit the ratio, this is especially important if the program you are in offers low sales.

Learn who the online retailer is to know if it is a trustworthy company. Find out what products they are selling and what the average sales are. It will be easier to decide if the affiliate program is right for you and your site if you know more about the retailer offering it.

You get paid only for the business you generate yourself if the affiliate program is a single tier program. A two tier program pays you for the business you generate, plus a commission on the sales generated by any affiliate you sponsor in your program. Some two-tier programs even pay you a small fee for each new affiliate you sponsor. It’s more like a recruitment fee.

Lastly, what is the amount of commission paid? Most programs pay 5% – 20% commission on each hit. The amount paid for each impression is .01% – .05%. If a program also pays for impressions, the amount paid is not much. Having read the figures above, you now understand why the average sales amount and hit to sale ratio are so important. 

Prior to joining an affiliate program, you should be familiar with the many important characteristics your chosen program should have before incorporating them into your website. These are just a few of the questions you need to answer first. Among the many affiliate programs available, ask these questions to help you select the right program for your site.

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Converting Every Visitor into Subscribers

We all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago, so if a person leaves your website without compelling reasons to do so, they are unlikely to return.

But the bottom line is that your visitor may not return to your website again. You can imagine how much revenue could have been lost simply because 1,000 visitors visit your website, leave, and never return again. You could have converted a fraction of the visitors into customers.

Many believe that creating unique content will keep visitors coming back, however, the real, long-term solution lies in converting your visitors into subscribers

Ask any seasoned blogger and they will tell you that building an audience is just one of the many essential building blocks required for successful blogging.

Not just any old audience will do, you need an audience that’s active and very much alive.

Before we dive deeper, let’s define what a targeted and active audience is.

Targeted – Subscribers that are genuinely interested in your blog content, offers, products, and services.

Active – Readers that frequently revisit your blog to consume your content and then engage with it. Engage by leaving comments and helping to promote your posts on social media.

There are many ways to build a targeted and active blog audience. Here are some of those ways:

Build an email list (The best method by far).

Enable Push Notifications subscription (The second best method).

Almost everyone has an email address and access to the web.

Sending out timely email newsletters is simply the best way to promote your blog content, announce special offers, announce new products, and promote your services directly.

The second best way to grow your blog audience, in my opinion, is by enabling web push notifications.

Web push notifications have a 90% open rate, considerably higher than email, (depending on the industry).

The best way to convert your visitor into a subscriber is to ask them for their name and email address before they leave your website.

Here are seven ways to convert website visitors into subscribers.

  1. Create Quality Content to Match Search Intent. …
  2. Use the Right CTA. …
  3. Focus on Design for Subscriptions. …
  4. Use Different Types of Content. …
  5. Use Lightboxes. …
  6. Advertise Your Subscription: Solve Problems. …
  7. Analyze Your Content.

How To Convert Your Blog Visitors Into Subscribers Faster!

OK, so, now that you understand ‘building an email list’ is the way to go, at least to start with, how do you get the right kinda people onto your email list quickly?

In other words:

How do you convert blog visitors into subscribers, faster?

I mean, you have a beautifully designed blog, your content is great, and your offers are spot on. Your opt-in forms look great. How do you make people jump onto your email list and whatnot?

Let’s find out below.

Here are some smart ways to convert your blog, visitors, into raving fans

Turn your homepage into a lead generation machine

What you might notice is that your homepage will be one of the most visited, if not the most visited pages on your blog.

In case you didn’t know, the homepage can be used as a landing page rather than just a page to showcase your latest blog posts. (example)

OK, so before you go off and convert your homepage into a landing page, you need to know this:

To successfully converter visitors into subs from your homepage, you’ve got to do two very important things –

Be clear with your message. What are you offering and why is it important for your subscribers?

Give clear instructions. Don’t expect visitors to know what to do, explain how they can get your offer by opting into your email newsletter.

Have a powerful call to action. Display a clear CTA in your form or button. Something like ‘Send me my free traffic report’

Is the home landing page really worth your time and energy, though?

Yes, 110%!

If you don’t think it’s important, that’s OK. It’s entirely up to you how you utilize your homepage. 

Here I am preaching about using your homepage to collect email subscribers and I don’t even have this set up on my own blog.

I do have a CTA button that takes visitors to a dedicated page where I can offer more. I have a list of the best articles that I recommend reading along with my products.

The bottom line is this:

If you want to convert more visitors into subscribers for your blog, you’ve got to let go of the old ways and embrace the new ways.

Create a custom homepage and add your marketing message and opt-in form, along with your compelling offer to get more sign-ups.

Don’t forget to make it visually attractive too.

Create a ‘dedicated’ email opt-in landing page

This is probably the most popular way used to capture email leads:

Building a dedicated signup page, or, building several of them and testing them against each other.

Now you’re probably scratching your head and wondering –

Well, it’s not that simple to create a signup page in WordPress.”

It’s 2023 almost, of course, it’s simple to do. That’s what tools like Thrive Architect and Oxygen Builder are for. You don’t need to hire a designer or developer to help you either.

The tool I would recommend using the most is probably Getresponse. This is because it’s user-friendly and you can also use the add-on plugin and do A/B split tests. With a simple script.

So, what are the benefits of creating and using a dedicated email signup page instead of just adding a form in your sidebar or footer?

Let’s have a look:

You can add SEO copy to your landing page and get your page ranked in search engines.

You can add relevant images and even embed a video to boost conversions.

You can add a testimonial or two.

You can eliminate distractions such as the header and footer sections to boost conversions.

You can create and deploy alternative versions of your email landing page to test and compare conversion statistics.

Getresponse offer pre made form you can alter and make your own. This will save you a ton of time creating one from scratch.

Turn your ‘about page’ into a subscriber magnet

Another page on your blog that might be visited frequently is your about page. This means you can add your subscriber magnet to this page also.

I recommend adding several opt-in forms on your about page, perhaps one in the middle and one at the end.

Don’t forget to add an image of your compelling offer too. Perhaps an eBook, webinar, free course, etc.

Eliminate distractions

As I mentioned earlier, creating a dedicated opt-in landing page allows you to remove any distractions such as menus and sidebars that could hurt your conversions.

Generally, you should try and do the same with the rest of your blog design and layout.

For instance, a lot of bloggers fill their sidebars, headers, and footers with too many options.

Things like ads, clickable banners, and social media links, all contribute to lowering conversion rates.

My advice to you is to try and give your blog visitors fewer options and make one of those options to signup for your email list or newsletter. After all, your goal is to convert them into subscribers, right?

Remind visitors ‘why’ they are subscribing to your blog

Why should anyone signup for your blog newsletter anyway?

Make it clear to your visitors ‘why’ they should.

How?

Again, your message has to be clear and concise. It also needs to be compelling.

In addition to this, it’s important to let your visitors know exactly what they’re signing up for. They’ll be asking themselves –

What’s in it for them?

What benefits are they going to get by being on your email list?

Let them know ‘why’.

It could be –

To get access to exclusive content, offers, and special discounts.

To get updates delivered to their email inbox about a specific topic or subject.

To download a free digital product.

Make it really simple for visitors to signup People love the ease of use.

When it comes to filling out online forms, no one likes to be bombarded with form fields and questions.

Create and use an attractive, clutter-free opt-in form. Usually, two or three entry fields are plenty enough, a ‘name field’ and an ’email field’.

Avoid things like tick boxes and CAPTCHAS. Unless, of course, they are essential, such as a Privacy tick box.

When your visitor signs up for your mailing list, you can still contact him via email, encouraging him to consider your offer, or recommending another one.

As a whole, your goal is to convert as many visitors into subscribers as possible in order to get the revenue you rightfully deserve – and to do it in an easy and wise manner.

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Low Investment Internet Marketing

It is difficult for new internet marketers to advertise their products, affiliate products, or websites without spending a fortune on PPC ads. In the meantime, there are several fantastic ways to do this, some of which can lower your PPC campaign costs and others that don’t require any investment. Let’s look at some of these tips for reducing the amount of investment you need to make when marketing your products or services.

First of all, you can cut your PPC ad campaign costs in a number of ways. A poorly constructed campaign can drain your money faster than any other form of online marketing, and if you’re a beginner, it’s likely that you’re making mistakes that are costing you a lot!  

       The most commonly used campaigns are keyword-targeted, so keywords can either be your best friend or your worst enemy. In many sources of internet marketing “knowledge,” it seems that large lists of general keywords are the best way to get traffic. Although this can pull a lot of traffic, short, general keywords are often the downfall of otherwise good campaigns. High traffic equates to high click-through costs.  The thing to remember about traffic is this – one highly-targeted potential buyer is worth thousands of non-targeted non-buyers.

       Removing general, slightly related keywords that are only meant to attract more visitors is one of the best ways to trim your keywords. As a matter of fact, these keywords will almost never convert. They will also cost you a lot more per click. Go for long-tail and highly targeted keywords.

 Let’s say you’re selling a product that teaches people how to make money online. Long tail keywords are keywords that have four or more words. The search terms “Make money online”, “Make money”, “earn money”, and similar search terms are some of the worst keywords you could possibly use, as they are among the most overused and therefore expensive keywords on the planet!  

If you use some keyword programs or sites to get long-tail keywords, you may end up with keywords like “earn more money online today”, “make money as an internet marketer”, “how do I make more money online”, etc..  

While these terms will bring you less traffic, if you combine them with many long-tails, you will still get a lot of hits. In addition, long-tail keywords are significantly less expensive than general keywords, so you get twice as much traffic for half the cost.  

       A highly-targeted keyword is one that includes terms such as “Buy product”, “Purchase product”, or “Order product”. These terms are very specific, and will draw in those who are ready to buy a product right now.

       It is often overlooked but highly profitable to run a campaign in Google using a site-targeted campaign. Put the sites at the top of an organic search for your keywords in your site-targeted campaign, and watch their traffic flow into yours at a fraction of the cost of paid search.  

       Finally, one of the most effective marketing methods is also free!  Article marketing has proven to be one of the best ways to drive quality traffic to your site.  In addition to being free, article marketing can bring you traffic for years to come! As long as you write and publish articles, more traffic will come your way. It’s easy, it’s free, and it’s brilliant – give it a shot!

       You should now have a few new ideas about lowering your marketing costs and improving the quality of your traffic.  Good luck!

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Social media marketing: 6 clever ways to promote your business

If you’re like most people, you probably don’t spend a lot of time thinking about your online profile. But if you’re looking for a job, or even just hoping to make a good impression online, it’s important to take the time to fill out your profile completely and accurately.

1. Fill Out Your Profile

Use a professional-looking photo. This is your first impression, so make it a good one!- Be honest about your skills and experience. Don’t try to inflate your qualifications – it will only come back to bite you later.- Use keywords wisely. 

Choose words that accurately describe your skills and experience, and that will help you show up in searches.- Keep it updated. As your skills and experience change, so should your profile. Regularly update your information to keep it current. 

By taking the time to fill out your profile completely and accurately, you’re more likely to make a good impression – whether you’re looking for a job or not. So don’t neglect this important part of your online presence.

2. Make sure your hashtags are branded

In order to ensure that your hashtags are branded, it is important to do your research. This means finding out what hashtags are being used by your competitors, as well as those that are popular in your industry. 

You can use a variety of tools to research hashtags, such as Google AdWords, Twitter Analytics, and Hashtagify. 

Once you have a good understanding of which hashtags are being used most often, you can start to create your own branded hashtags. 

These should be unique to your business and should be used in all of your marketing materials. 

Make sure to promote your branded hashtags on your website, social media channels, and in any other marketing materials.

By taking the time to research and create branded hashtags, you will be able to reach a wider audience and create more brand awareness. This will ultimately lead to more customers and sales for your business.

3.Cross-Promote on Other Channels

Cross-promotion is the act of promoting a product or service through multiple channels. The most common form of cross-promotion is when a company promotes its products or services through its own channels, such as its website, social media, and email list. 

However, cross-promotion can also happen when companies partner with each other to promote each other’s products or services. For example, a clothing company may partner with a shoe company to promote each other’s products to their respective customers.

Cross-promotion is an effective way to reach more potential customers and to increase sales. When done correctly, it can also help to build brand awareness and to create a more loyal customer base.

There are a few things to keep in mind when cross-promoting on other channels. First, it’s important to make sure that the products or services being promoted are relevant to the audience that will be seeing the promotion. 

Second, the promotion should be designed in a way that is consistent with the overall branding of the company. And finally, it’s important to track the results of the promotion so that you can determine whether or not it was successful.

Cross-promotion can be a great way to reach more customers and to boost sales.

4. Use Unique or Branded Social Icons on Your Website

If you’re running a website, you want to make sure that your social icons are branded and unique. This will help you stand out from the crowd and make it easier for people to find and follow you.

There are a few different ways that you can brand your social icons. One way is to create your own custom icons. This is a great option if you have the time and resources to do so. 

You can also find free icon sets online that you can use. Another way to brand your social icons is to use a service like Icons8. This service allows you to create custom icons with your own branding. 

You can also use their library of icons to find the perfect fit for your website. Whatever route you decide to go, make sure that your social icons are branded and unique. This will help you stand out from the competition and make it easier for people to find and follow you.

5. Promote Your Social Accounts in Newsletters & Email Signatures

If you want more people to follow your social accounts, there are a few things you can do. One is to promote your social accounts in newsletters and email signatures.

This is a great way to get more exposure for your accounts and reach a wider audience. By including links to your social accounts in your newsletter or email signature, you are making it easy for people to find and follow you.

Another great way to promote your social accounts is to share interesting and engaging content. If you share interesting and useful content, people will be more likely to follow you.

Finally, you can also use social media ads to promote your accounts. Social media ads can be a great way to reach a larger audience.

6. Tag Products to Your Posts

When it comes to tagging products in your posts, there are a few things to keep in mind. First, make sure that you are tagging products that are relevant to the post. 

If you are writing about a specific product, be sure to tag that product. If you are writing about a general topic, you can tag products that are related to that topic.

Second, be sure to use relevant keywords when tagging products. This will help people find the products you are writing about.

Third, don’t go overboard with the number of products you tag. A few relevant products is all you need.

Finally, remember that you can always edit your tags later if you need to. So if you’re not sure about something, just tag it and you can always go back and edit it later.

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Help In Choosing the Right Home Business Model

The creation of a Home Business Model can seem overwhelming, and such an important part of our business may require outside help.

While you can get help from a number of sources, including experts who can help you create your model for a fee, you should consider going to your local Small Business Association, or SBA, first. When planning any business, it’s important to get help when you can, especially free help.


Since 1953, the SBA has aided and assisted small businesses, preserved free competition among businesses, and strengthened the overall economy by serving as an independent agency of the federal government.

Almost all of the large companies we know today were once small ideas, and many of them started out with advice from organizations like the Small Business Administration.

Although the SBA has grown and evolved with the times, its core mission remains the same. The SBA helps Americans start, build, and grow businesses. Private and public organizations have partnered with a network of field offices.

Specialists who work for the SBA are well-trained in writing up and creating home business models. Your home business model can mean the difference between success and failure.

What is a business model?

In simple terms, a business model is how you offer value to your customers through products or services in exchange for a set price.

In order to understand your long-term value, a business model is an essential component of any new startup.

Your business model isn’t set in stone. Instead, think of it as a means to experiment with monetization methods.

It’s more the revenue model you’re following.

As an example, take a look at a company like Facebook. They began by offering the platform for free, and once their audience grew, they began monetizing through advertising.

5 common business models

Many businesses rely on a general business model that they refine according to their specific needs.

The route you choose will depend on your industry, but even more so, what your customers are willing to pay for.

Advertising business model.
Affiliate marketing business model.
Subscription business model.
Agency business model.
Ecommerce business model.

Consider multiple revenue streams

A successful business will have multiple revenue streams. Experimentation is crucial in the early days of your new company.

After learning what a business model is, you can play around with different ones until you find one that closely aligns with yours.

To increase your business’ revenue, you can combine most of the business model examples above.

Here is a great example of multiple streams of income for a very low cost…

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The Age-Old Question: Is MLM a Viable Model for Membership?

If you think you want to get involved with MLM, do your research first.  The challenge with MLM businesses is that people at the top are often the winners. MLM is a marketing and distribution structure where most of the people at the bottom spend money and time to get involved and eventually lose what they invest. 

In most MLMs, people at the top sell to those below them, who then sell to those below them. The higher up your position in this structure, the more money you can make. Take the time to speak with at least a few other people who are at your level (who you identify on your own, not those the MLM promoter refers you to). Find out what they have to say on how – and if it’s possible – to succeed. 

A multi-level marketing business has a number of advantages. For example, it usually has a low startup cost, so it is appealing for work-at-home moms with limited funds to start an online business. With a very small personal investment, you can start an online business, and that’s an attractive thing to many people. Providing pre-packaged tools and products reduces the need for warehousing and save a lot of money.

There are also sales techniques given, which is an attractive feature for those who are new to Internet marketing.

To be successful in multilevel marketing, you need to know the products like the back of your hand. You must spend a great deal of time (and money) on developing a business strategy, figuring out your sales goals, and participating in company-wide coaching calls before you start seeing any returns.

You should know how you will be compensated before you get started if you decide to get into MLMs. For one thing, it’s impossible to guarantee that you’ll make any money, and every company has its own compensation plan. You may be paid by companies based on the products you sell, while others may pay you based on the number of people you recruit. you recruit. Sales and recruiting require totally different skill sets, so make sure you understand what you’re getting into before you begin.

Working for an MLM can be a convenient way to work from home at your own pace. But like any other business, your success is determined by how much time and energy you put into building your business. If you’re not totally focused on building it, you can easily go sideways. You have to decide what works best for your family.

The problem is, people start off with high hopes that they will make a quick buck and scale their business quickly. Don’t be naive and expect your early income to match those of the top earners from the get-go. What usually happens is they lose money and end up in a recruiting role rather than a sales role.

In my experience, one MLM really appeals to me. If you’re interested in starting your own online business, take a look at CTFO. As a cutting edge company with high quality products, you should try the product yourself and share it with others if you like it. By doing so, you will have a better understanding of what they offer and will be able to sell more effectively.

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The Power of An Email List

Making Money with Your Email List

When you have developed a list of loyal subscribers and have provided them with lots of free high-value content, they will absolutely be looking forward to your emails. They are also highly likely to act on your offers and rewards.

The first offer you make is called the gateway offer. This should be a really great niche-related product that you are offering at an amazingly low price. The purpose of the gateway offer is not to make a short-term profit. In fact, you should consider offering your gateway offer at break-even cost or even at a loss. 

That’s because the gateway offer is all about winning the long-term loyalty of your customers. When you provide your subscribers with true value, you can cement long-term trust bonds and keep them buying whatever you are selling for months, or even years, to come.

Making sure you alternate your promotional emails with those that offer free high-value content, links, and other trust-builders, you can next provide secondary offers. These should be a series of increasingly expensive niche-related products and services. This series of products that have higher and higher price tags are known as the profit ladder.

The stronger the trust bonds you can build with your customers, the further you can push them up the profit ladder. 

For example, if your niche is dating and relationships and your gateway offer is an eBook priced at $5, your first secondary offer could be a video course that sells in the $19 to $25 range. Next, you can offer one or two products in the $95 to $200 range. Once you really have established a solid relationship with your subscribers, you can offer even higher priced offers, in the $500 to $1,000 range.

Finally, you can offer what’s known as your back end offer. This is something that carries a truly high price tag, such as a $5,000 weekend-long boot camp at an exclusive spa resort. While very few of your subscribers will make it all the way up your profit ladder to the back end offer, you only need a few people to buy it in order to make a huge profit.

Easy List Building

While it may seem intimidating to newcomers, thanks to technological advances and streamlining of coding and programming, building and launching a website today is actually quite simple.

Once you use your website to create your first list of subscribers and experience loading your autoresponder with email swipes in which you alternate informational and promotional emails in order to push your subscribers up the profit ladder, doing it a second or third time will be even easier.

These list building techniques can be used to promote products or services – either your own or somebody else’s – or simply to connect with other people who share your interests. If you are a small business owner, you can use them to build customer loyalty and expand your customer base.

The best part about list building is that once you master the basics, it becomes very easy to manage and maintain. You can literally set it and forget it. As new prospects discover your opt-in page and give you their email address, your autoresponder can take care of 95% of the rest of the process of moving them up the profit ladder and bringing you a steady, reliable, and essentially hands-free income stream. That’s what makes List Building so attractive to Internet marketers.

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Creating an Income with Blogging

There is a lot of buzz these days around blogging for money.  In truth, it is more difficult than you might think to make money this way. However, if you approach blogging correctly, you can turn it into a very profitable activity. Here are some practical steps you can take to build an online blogging presence that generates revenue for you.

The first thing you need to do is create a personal little blog. Some people believe they can blog about their daily lives and make money. Sorry to break your bubble, but your life isn’t that interesting. Don’t take offense – nobody’s life is that interesting! You need to offer a topic or topics that people are interested in, as well as answer questions that people may have if you want to pull traffic.  

An Internet Marketing blog, for instance, might contain all general IM posts, or it might be divided into posts about PPC, article marketing, affiliate marketing, and product creation. There are many subdivisions of the subject that people are interested in, and the posts can provide great tips, advice, or sharing experiences that people can use.

After beginning a blog focused on your niche, sprinkle a little Adsense around it.  The top of your blog (specifically the top left if you can) or between paragraphs in the text, or at the bottom of your post, for people who want more info after reading it. Although these locations seem to do well, it is quite difficult to earn money with an Adsense-only blog.  There is one more thing you should do to make your blog more profitable.

Once you have established yourself a little and built some rapport with your readers, yoThe top of your blog (specifically the top left if you can) or between paragraphs in the text, or at the bottom of your post, for people who want more info after reading it. Although these locations seem to do well, it is quite difficult to earn money with an Adsense-only blog

You might even want to place one or two graphical or text affiliate links to useful, related products in the sidebar or sidebars of your blog. Don’t make it difficult for your readers to find all your ads and affiliate links! Your affiliate links should just be helpful suggestions you are making, so you want your users to feel that you’re blogging for them first and foremost.

If you establish yourself within a niche, provide useful information to your readers, and sprinkle your blog with tastefully placed ads and affiliate links, you’ll begin to earn income from it. Congratulations, you’ve done it! To make your blog more profitable and appealing to your target audience, continue to tweak and test what works and what doesn’t so that you can continue to make your blog profitable for yourself.

Good luck and happy blogging!

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