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Author Archive | Robert Clever

How to Make your Computer your Personal ATM

Do you think that ATMs are only available at banks and credit unions?  Think again.  Your computer can become your own personal ATM machine.  How can you turn your computer into a money making machine?  Jump into the world of internet marketing.  An Internet marketing business is not only profitable but can be started quickly and affordably. 

What should you do first to help you start an Internet marketing business?  You need to create a website that reaches millions of potential customers all over the globe.  There are hundreds of software programs, companies, and offerings out there.  If you are not familiar with Internet infrastructure then you may have a difficult time trying to find the right company to host your website.  We have taken the confusion out of this situation for you by providing references for the best software tools to help get you started.

First, you will need a domain name.  Domain names are the text that users will type into the Internet to access your website.  Think carefully about your domain name so that it is relevant to your product or service.  Once you have a domain name in mind, you need to make sure that it is not taken.  You can type it into your Internet browser and see if anything comes up.  However, it is good to check this through the domain provider we recommend which is www.godaddy.com.

When you purchase a domain name at Godaddy.com, make sure that you only purchase the domain name and none of the extra services.  Godaddy has a tendency to jack up the prices on these services when you can find them much more affordably at Bluehost.com.

Bluehost.com will be your web hosting service.  This web hosting Service Company is top notch because you receive your OWN IP address. 

Now you need an autoresponder to collect the emails you’re going to get It is critical to have your good service so that your emails are never blocked due to an email spammer that has the same IP address.  I recommend Getresponse as they also have excellent customer service and phone support.  In addition, Getresponse provides an “Email Tracker” feature that enables you to track your emails and will provide you with information regarding the deliverability rate for any emails you send. This information will help you tailor your marketing efforts.

 With a smart Autoresponder like Getresponse, you can set it up to automatically send emails or forms to users in order to capture their personal information.  Make sure your Autoresponder captures the following information:  first name, last name, and email address.

Once you have these tools in place, you are ready to create your website.  Change your personal computer into a cash cow today!

How to feel more positive

There are many people who find it difficult to learn how to feel more positive. A person’s attitude can be influenced by their self-esteem, but the majority of it is determined by their self image. The bottom line is, if you feel like you are nothing, then you are going to act like a nobody. In order to feel comfortable, a person will do their best at a level below their potential if they feel they are not good enough. The sooner you switch your negative attitude to a positive attitude the better. Most people who are negative do not take on more challenges because they don’t want to be reminded how empty life can be.

Take a good, long, hard look at yourself as the first step. Keep in mind that there are going to be some qualities that you like and some qualities that you hate. Perhaps you’re a loyal friend, but you’re not so good at painting. People can’t do many things well (it’s almost as if it’s not in their nature) but there are some things they will be passionate about and perform well at. Passion is the key. When you turn your negative attitude into a positive attitude, you will be able to overcome some of your problems.

Whenever you feel you have an opportunity to shine, you should never hold back. It is crucial that you turn all your negative feelings into a positive one. You’ll want to remember that there are going to be times when you are going to be able to overcome your challenges with grace, then there will be times when you are less than perfect. The key is to allow the negative and the positive to balance each other out. As long as you don’t make yourself overwhelmed with negativity, you’ll be able to overcome anything. It is definitely your attitude that makes the difference between success and failure. 

A good attitude adjustment might be in order. If you have a bad day or a negative thought, turn it upside down and make something positive from it. Even though you lost the championship, you still made it to the state finals. If you see a lot of negative things in your life, it’s probably because you want to see them.

The last thing you have to do to become a positive person is to let go of your act. Many people will put on an act. They will begin to act as if they are someone that they aren’t. Staying true to yourself is very important for staying on track with your own personal goals. Allowing others to make you feel less than successful will only make you feel worse. The bottom line is, you cannot let others get to you. Be yourself and block out the negative responses. 

The key to becoming a positive person is to make sure that you are leading your life in the direction you want. Additionally, you will want to set goals that fit your needs rather than what others expect of you. When you start thinking for yourself, you will be able to find passion and motivation. You will feel like you can accomplish anything when you have passion or motivation, and that’s an amazing moment when you discover just how amazing your life is. Your world will become more meaningful and you will appreciate your hard work more when you stop hoping for the best.

Increase Sales! Traffic! through Traffic Blazer?

What is Traffic Blazer and what are its benefits? 

Search engines like Google, Yahoo!, and MSN account for a large portion of your website traffic. People will come to your site by word of mouth, but being in the top 10 for specific search terms is an easy way to get your name out. To increase your visibility on the internet and to make you more money, Traffic Blazer promotes your business and website in a variety of ways that I will describe shortly. With a few clicks and some information entering, your site will be promoted in a matter of minutes.

Let’s see how it claims to market your website.

1) Through Blog Search Engine Submission. I have recently come across this method and have begun and submitted my own blog in regard to Web Design / Domain Names. Blogs seem to be the new “it thing” to get your site out there quickly. People read your blog and from your blog, you can link to your website to gain one way links to your website. This will increase your chances of gaining a higher search engine ranking. So it naturally seems to me submitting them to blog search engines will get your blog more in the spotlight and increase your traffic further. 

Just be careful if you decide to create a blog, and submit it to blog search engines. Don’t post too often in your blogs, only 1-2 times per day, or else it may be perceived by the search engines that you are using the blog only to gain advertising. This may hurt you in the long run, such as dropping in ranking or even being completely wiped out of the search engine ranking.

2) Through actual Search Engine and Directories Submission. This is very useful as the more search engines that list you, the greater it will have your site out on the internet for people to see. If you do this by hand as I did, this is a very time consuming task, and having it automated helps the process a lot. It claims to submit to over 200 search engines and directories which is good, but in reality, there are about four you definitely need to submit to google, yahoo, MSN, and DMOZ. This may seem like this step is pointless to submit to over 200 places, but the more you get the name out there the better. Some people are dedicated to using smaller search engines and this can generate extra business you would not have otherwise.

3) Site Optimization – it says it will position your website for top rankings with Google and other leading search engines, but I am still unclear as to how. My guess would be it suggests replacement words in your content to allow the major search engines to clearly see what the page is about. I still think your own site optimization, if you know how to optimize it for the search engines, is the best option. Otherwise, this may be a viable option for people with lesser experience in optimizing.

4) Site Analysis – It analyzes your site’s strengths and potential weaknesses to help you secure crucial search engine success. This is a great tool in my opinion, as it may see something that you do not in your site that may be causing your rankings to be lower than they should be.

5) Keyword Optimization – It helps you find effective keywords for your website. One benefit of using Traffic Blazer for this is it shows you the words and phrases actual search engine users have searched for that are related to your site and will optimize the site for these keywords. This definitely is a great asset.

6) List Checking Report / Ranking Report – it tells you where you are located in the major search engines. This is useful if you quickly want to know where you stand in the search engines for particular search phrases. Trying to find your site ranking in the search engines is tedious by hand, and this will reduce the time it takes to find this information.

7) HTML Verification – checks your site for HTML code problems. This is a great tool; you should always ensure your page’s HTML is up to W3C standards. You can look at http://www.w3.org/ to find out about these standards, and I believe there is also an online checker there provided for free, as an alternative to using it through Traffic Blazer, but will not provide as clear results.

8) Robots.txt / Robots Meta Tag Generator – prevents incomplete or unwanted pages from being crawled and indexed by search engine spiders.

9) Traffic Essentials – you receive a free guide to search engine optimization and the search engine industry. Many other places will charge as much as the cost of Traffic Blazer for similar guides, however, this package is included here. This definitely will increase your awareness of what search engine optimization is and why you definitely need to do it for your website to increase traffic and sales!

Overall I think this looks like a great package, and although many will agree you can do lots of this “Marketing” on your own, Traffic Blazer does allow you to complete the same in a much shorter time. The time savings you get from using this and not having to do it on your own definitely makes paying the cost and purchasing Traffic Blazer something you should look into.

One thing I do not mention is the cost of Traffic Blazer and you may find it at various sources. 

At Domains at Retail, the cost is only $39.95 / year. This is an excellent price if you have limited search engine optimization experience, and do not want to hire the services of a professional who can not even guarantee top placement. 

You can view more information at Domains at Retail: Traffic Blazer site: http://www.domainsatretail.com/trafficblazer.html

Hope I have helped give insight into this product, and if it is the right product for you! 

Good Luck with your Search Engine Optimization strategies and success!

The Blind Spot Of “Long Tail Keyword”

Like every Internet marketer, after taking some courses and readings, I started doing Adwords campaign applying a lot of “long tail keywords”, and I must say that the result is it sucked! Excuse my words, but that is the best word to describe my campaign!

It is important to learn how to interpret the theory behind the experts by testing their theory and continuously modifying and perfecting it.

What matters behind “long tail keywords” is determining the “right long tail keywords”. How will we ensure that such long tail keywords are used by the people (prospects) to find their answers?

In “Research and testing”, find out what’s happening in the niche by visiting forums, blogs, article directories and anything else that talks about it. Identify the wording, the problem, and the solution! Research the keyword list with a keyword tool as usual. Start with the generic search terms found during research, don’t dig too deeply into long tail keywords just yet. Watch and observe closely, determine which keyword gets the most clicks or impressions, and track which organic keyword drives traffic to your site (Google Analytics will do the job).

Once you have found the gold in your niche, expand your research and tested keywords into “long tail keywords”.

This is my fastest way to PPC marketing and niche marketing, through identifying the process, finding the weak point, and creating your own product to market.

To do keyword research effectively, you need to simulate your customer, put yourself in their shoes, feel like them, think like them, and ask yourself what you want, what’s the problem and how to fix it. It is always a good idea to open up your keyword research tools while you are thinking and confirm the market every time you have an idea!

While Google is the largest provider of PPC marketing, Yahoo Search Marketing and MSN AdCenter will likely convert sales better in terms of conversion and profitability because they are less competitive. Try all possible providers before you limit yourself to one. If Google has 60% market share and you do not fill up the 40% gap, you are losing money.

Lastly, let me share my 3 tips for a successful marketing campaign:

  1. Provides a solution to a problem, not just a product to fill the gap. You will experience a huge increase in conversions. (Make your customer’s life easier, this is the key to long-term success, especially when you are trying to build a good relationship)
  2. Track your website traffic, and visitors’ behavior, and split test your ads, landing pages, and sales pages.
  3. During testing, eliminate the “loss” factors, increase the “profit” factors, and consistently monitor and improve the campaign.

Hope this information is helpful, and you are welcome to share any ideas and thoughts with me.

3 Most Popular Ways of Making Money on the Internet

95% of people starting an internet business fail. There is a lot of noise and hype on the internet these days, but not many people realize that all the ideas and techniques you can find are useless if you don’t first understand what your business model is or how you’re going to make money online. It doesn’t matter how remarkable your internet marketing technique is if you don’t understand how to use it.

The 3 most popular business models are:

Affiliate Marketing

Affiliate marketing is one of the most popular programs out there, and is a good place to start for newbies. Anyone can sign up for an affiliate program for free and promote a product or service. Commissions begin to accrue if someone purchases the product or participates in the program. As affiliate marketers, there are no risks involved, since they are not responsible for creating the product, they handle customer service, and they do not need to know the intricacies of internet transactions, like merchant accounts, autoresponders, reciprocal links, etc. Even without a website, it is possible to become an affiliate.

Affiliate programs may not require a large investment up front. Many are free. That is why almost everyone promotes affiliate programs at some point. The Internet is so overrun with banner ads and ads today due to affiliate programs, and that is no surprise. 

Affiliate marketing is a huge industry with millions of marketers, but only 5% ever make any money and only 1% make really big money. The “Super Affiliates,” as they are referred to, do things very differently, so they make a lot of money.

Writing an eBook or other type of information product, recording an information CD.

This is a great strategy because there are thousands of possibilities for the type of product that you can create. There are so many niche markets that you can write about. There are endless topics that online marketers could cover, including Japanese gardens, how to start your own babysitting business, how to sell your artwork, how to take care of your dog’s ears, and many others that have not yet been covered. If you don’t want to write the information yourself, you can hire a ghostwriter or hire someone to produce the CD for you. 

Compared to affiliates, eBook authors must invest more. Affiliates are able to get something for free, but eBook authors need to learn a lot more than affiliates do. It is necessary for them to spend some money to get the business up and running, but when done correctly, this online business model pays off very well. 

A very, very low production and maintenance cost allows these marketers to make more money. Once a product is produced, it costs nothing to produce thousands of copies. By selling a few copies of very high-margin eBooks, you can cover your start-up costs. You can even recruit hordes of affiliates to take care of the selling.

Adsense

There are tons of testimonials from people making outrageous incomes from AdSense. 

Webmasters can display advertising from Google’s extensive list of advertisers on their sites, and when someone clicks on the ads, Google pays them a commission. 

With Google Adsense, ads are delivered that are highly relevant to the content of a page using technology. By scanning the page’s content, Google’s engine determines its topic, and then it serves relevant ads. You only need to build a website filled with content related to your desired niche or topic, and then register in Google Adsense to get started. Following approval, you paste a code into your page, and the ads appear immediately after uploading the changes.

Google is silent on how it shares revenue per click with its partners, but how much you will earn depends on the topic and the product you are advertising. You will most likely get a lower pay per click with products with profit margins of $10 for the advertiser than with products with profit margins of $100. Additionally, high-converting ads will usually pay you more than less effective ads, since they can afford to pay more per click, with some of that money going to you.

Whatever business model you choose, ensure you understand the basics. Stop buying courses or information that is not applicable to your business. Information overload can stop you from starting.

Boost Your Web Site Traffic – 12 Benefits Of Keyword Optimization

A top search engine ranking is like having money in your pocket. However, search engine optimization remains a major challenge for businesses and individuals wishing to increase traffic to their websites. Optimized content is one of the best ways to boost your search engine traffic. Here’s how to do it: with a keyword optimization tool.

A keyword optimization tool performs three important functions that cannot be found anywhere else:

1. They suggest variations on your selected keywords that you had not yet thought of yet

2. They tell you how often each keyword is actually being searched for daily on the World Wide Web (note: the higher the number of searches, the more valuable the keyword)

3. They reveal how many competing Web sites feature the keywords you want to use (note: the lower the number of competing Web sites, the more easily your site will make it to the top of the rankings)

Several free and fee-based tools can be used to optimize your keywords yourself. I recommend starting out with a free tool like Overture’s free tool (search on your favorite search engine). You can also try out Wordtracker®, the leading keyword optimization tool, for free at: http://www.Wordtracker-Free-Trial.com/, if you get the hang of it and want to go pro.

The investment you make in a fee-based keyword optimization tool will most likely pay off after just a few days of use: attempting to guess what people are searching for is no match for taking your advice from a keyword optimization tool. In addition to finding keywords for optimizing your Web site, you can use your keyword optimization tool to do a whole host of other value-adding activities, such as:

1. Embed your Web pages with optimized keyword meta tags

2. Write successful articles that get ranked on the first page and above the fold of top search engines and position you as an expert in your field

3. Do preliminary product or service testing: see what people are thinking about and looking for in different product areas

4. Write better, more eye-catching and successful ads for online ad sites

5. Write blog titles that get more attention for your already-chosen topics

6. Get ideas for new blog topics

7. Find out what terms people are searching for in general and use the terms in your traditional, offline media such as brochures and newspaper ads

8. Write subject titles for opt-in e-mail campaigns that get people’s attention because it is what is already on their minds

9. Test which words to use for a new content Web site you are considering creating in order to generate income from Google AdSense ads

10. Try ideas for various product or service names to see what is hot and what is already taken

11. Look for popular keywords and try to extrapolate microtrends upon which your business could capitalize

12. Optimize your Pay-per-Click advertising campaigns, in terms of both ad title and keywords bidding

Creating optimized content for your Web site is one of the cornerstones to boosting traffic to your site. A keyword optimization tool is a no-brainer decision for getting you the optimized content you need.

5 Steps & Tips for creating Websites that Generate Revenue!

We’re going to look at how to create a website and how to make money online with it. With our help, you can choose a domain name, host your website, design your pages with website templates, add content, and earn money with Google AdSense and affiliate programs. But before you can even start you need to decide what niche you want to promote. Look at this first it will give you some ideas.  The ultimate ‘Money Making Topics’ list

STEP 1: CHOOSING A DOMAIN NAME/WEBSITE ADDRESS

The first step in creating a website is choosing a domain name or website address. Choose an address that contains keywords related to your business or website. You can also choose from a number of other domain extensions, including .com, .co.uk, .co.nz, .net, .biz, .tv, etc. The extension will make it easier to remember and also benefit from search engine optimization. There is a new domain extension available, .ws (WorldSite or WebSite). This extension may have more names available than .com. One search domain this is what I use.

Top 5 Tips:

     * Make the address easy to remember.

     * Choose an original domain that reflects what you are about.

     * Include keywords in the domain for what your site or business is about.

     * Decide what domain extension to use (.com .ws etc.) a local or international domain.

     * Buy multiple domains if required. Similar wording for the domain names.

STEP 2: SETTING UP YOUR WEBSITE HOSTING AND EMAIL ACCOUNTS

As soon as you have a domain name, you will need a hosting account. You can find many hosting accounts on the web that are suitable for your website and business. You may find it best to choose a hosting account that is located in your country. There are even hosting deals called ‘reseller accounts’ that let you host unlimited domains and divide and sell web space. I’m using Hostgator with the reseller package.

Top 5 Tips:

     * Search online for an appropriate hosting provider.

     * Choose hosting that is within your country.

     * Check details for MB allowance, email accounts, databases, etc.

     * See if the hosting account has an easy to use control panel.

     * Decide if you want to run a ‘hosting resellers account’.

STEP 3: THE DESIGNING OF YOUR WEBSITE BY YOURSELF WITH WEBSITE TEMPLATES OR USE A PROFESSIONAL DESIGNER!

You can design your website yourself by learning HTML or using web design software if you have the skills. Otherwise, you can hire a web designer to create your website. We recommend buying Macromedia Studio 8 as a professional web design package if you wish to design yourself, although there is a range of freeware and shareware software available. 

By using website templates, you can take shortcuts in your design process. Thousands of free and professional templates are available on the internet for you to choose from. They save hours of time, and money, and make your websites easier and more enjoyable to design. Note: HostGator has a range of webpage makers to install I use WordPress and Drupal.

Top 5 Tips:

     * Create the website yourself or hire a designer.

     * Choose suitable design software.

     * Surf the internet to get ideas and learn from other websites.

     * Use free or professional website templates.

     * Search for free scripts and tools.

STEP 4: ADD SITE CONTENT AND PROFIT WITH GOOGLE ADSENSE!

With Google AdSense, you can earn money online and add content to your website. Google makes it simple to display relevant Google ads on your website. Your visitors will be interested in the ads since they match your keywords and content, and you will profit from their clicks. As an added bonus, you can refer others to the program. The first time they make $100US, your account will be credited with $100US as well. As an additional bonus, you can receive $1 for every Firefox download and installation.

Top 5 Tips:

     * Use text ad units for best results.

     * Blend link colors to match your site.

     * Place the google ads amongst content.

     * Have links for referral signups.

     * Place ads on all your pages and websites.

STEP 5: MAKING MONEY WITH AFFILIATE PROGRAMS!

You can make money online with affiliate programs. You simply link to products and services on your website. Once customers click on your links, you can receive commissions.

Top 5 Tips:

     * Signup for a selected few good programs.

     * Create your own affiliate program for your products.

     * Signup with Google Adsense to create profit fast & easy.

     * Create multiple streams of income on different sites.

     * Use your mailing lists to advertise your affiliate programs. 

Stay tuned for the next part where we’ll look at the promotion of the website you’ve created.

10 Fast Track Ways to Getting Your Customers Opening Your Emails And Buying From You!

With online advertising, half the battle is getting your ads noticed so they have an impact and create urgency to push readers to act.

If your subject line isn’t good, your ad won’t be read.

Here are 10 ways to increase the chance of your ad getting read:-

  1. Ask a question in your subject line. We’ve been trained to answer questions automatically in school.
  1. Make your targeted audience feel enticed by offering free information, a free download, software or a free trial by using the word “free”.
  1. When dealing with people face-to-face, it is easy to respond to someone else’s smile. Online, however, smiles cannot be seen, so add a :0) smile at the beginning or end of your subject line.
  1. Make realistic claims. People’s inboxes are stuffed full of promises of becoming millionaires in 180 days. Be realistic and reduce the income potential. Besides, some people are only looking for a few hundred dollars extra a month, not hundreds of thousands of dollars a year, so make your offer enticing to all.
  1. Your subject line should not have all capital letters. It is difficult to read and it is also considered shouting online, so capitalize every word at the start.
  1. If you start your subject line with “stop”, people will stop and pay attention to what you’re saying.
  1. Create eye-catching gaps between your words and your letters by using extra white space in your subject line.
  1. In your subject line, use capital letters and lowercase letters creatively.
  1. In your subject line, capitalize keywords to emphasize them.
  1. You need to be clear and specific. For example, 365 days sounds much longer than 1 year. $100.00 a day sounds much more specific than thousands of dollars a month. Adding 100 subscribers a week will be better than growing your list.

****** Bonus Tricks Of Ad Gurus ******

Keep your classified ads punchy and to the point by using telegraphic sentences. Get paid on 6 levels, unlimited width, $30 cash per referral… Be artistic by putting “ “, * *, ~ ~, << >> around your headline. This draws the reader towards your ad and not someone else’s. Word your advertising as a testimonial. It instantly creates credibility for your offer. For example, “Webmaster reveals how to drive traffic to your site in 5 minutes a day”.

Note: If your budget is tight don’t blow it all at once. Start with free ads to track your ad writing skills and when you get more confident and are producing results move up to classified ads, top sponsor ads, regular ads, and finally the ultimate ad of all, the solo ad.

You can boost your sales with these 10 highly effective strategies.

The following are 10 simple yet very powerful ways to increase your sales significantly:


  1. You should follow up with the customer after you make your first sale by sending them a “thank you” email and include an advertisement for the other products you sell. You could follow up with them regularly. In order to build a relationship with your customers, you should keep in constant touch with them.

  2. Offer your customers a few additional related products on your order page. They can add these to their original order.
  1. You can turn one sale into three if you tell your customers that if they refer four customers to your website, they will receive a full rebate of their purchase price.
  1. Give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply your sale.
  1. Then you could sell reprint and reproduction rights. You could include an advertisement on the product for other products you sell. You could sell the reproduction rights and back end products.
  1. You can cross promote your product with other businesses products in a package deal. Include an advertisement for other products you sell and have other businesses sell for you.
  1. Include a coupon for your other related products when you ship out or deliver your product. This will entice them to buy more from you.
  1. Provide your customers with a catalog of add-on products to the original product. This could include upgrades, special services, attachments, etc. If they enjoy your product, they will purchase the additional features.
  1. Sell gift certificates for your products. When the recipient cashes in the gift certificate, you’ll make sales. They might also buy other products from your site.
  1. You should give your customers freebies when they order. These freebies should contain your ad on them. Examples are bumper stickers, ball caps, t-shirts, etc. This will allow others to see your ad and place an order with you.

These powerful strategies can be implemented immediately, which is one of the best things about them. As I said, they are easy to use but could result in a substantial increase in your conversion rate and/or buy rate, which is the ultimate goal. It is very important to make your customer/prospect feel special and to provide them with additional value-added items that will keep them coming back to your business.

19 Rules For Writing Killer Headlines

Here are 19 rules you can use to write headlines that will reach out and force the prospect to read your website and sales letter.

  1. Your headline must offer something that your target market wants very badly.
     
  2. Your headline must include something of self interest to the reader.
     
  3. If your product is new or improved, say so in the headline.
     
  4. Do not just invoke curiosity in your headline, you must also include something of interest to the reader.
     
  5. Avoid negativity in your headline. Always turn the negative into a positive statement.
     
  6. Your headline should suggest a quick and easy way to achieve the benefit(s) stated.
     
  7. Your headline should be believable.
     
  8. Determine what would make you buy your product, and then try to incorporate that idea into your headline.
     
  9. Avoid making your headline so short that you don’t get the main point across.
     
  10. Avoid clever headlines that make the reader think “how clever.” Cleverness rarely gets people to read your web page or spend money.
     
  11. Avoid headlines that sound dead, or like they should be at the bottom of the statue like “To Server Humanity Better…”
     
  12. Suggest in your headline that your copy contains useful and valuable information.
     
  13. Use your headline to reach out and grab the reader’s attention.
     
  14. Avoid hard to grasp headlines that require the reader to think about what you are saying.
     
  15. NEVER trust your own reaction to your headlines. Instead, get the reaction of someone else.
     
  16. If you emphasize a word in your headline, make sure that word means something and is important.
     
  17. Remember that large type words act as a stopper. They get people to stop and pay attention, so choose the best words that will get the most attention.
     
  18. Don’t let an artist or layout person decide which headline words to emphasize. An artist thinks in terms of color contrasts and tones, not in terms of making money!
     
  19. Avoid writing an ad that attracts the wrong people. Make sure your headline attracts the people that are most interested in what you have to offer.

Take some time today and review these simple guidelines for writing your headline copy so you can have a successful headline and a successful ad!

Try writing your own headlines. When you have a few that you think are awesome, run them by a friend. If they want to see the rest of your copy, you know you’ve written a killer headline.

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