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Archive | April, 2023

Make More by GIVING AWAY Your Product

Let’s say you write and sell a fairly successful monthly newsletter. How can you get your subscribers to bring you new subscribers? Or maybe you have a growing membership. How do you get your current members to bring you more paying members? The answer might be as simple as giving your existing members certificates to GIVE to their friends…

Make More by GIVING AWAY Your Product

In the case of the newsletter, let your subscribers give away 1-6 months for free. Limit the number of gift subscriptions they can give away to keep the perceived value high. Make the gift certificates look like they were paid for by your current subscribers, so that when they give them out, it appears they’re giving a valuable gift (which they are.) This also makes it more likely your subscribers will give the certificates out because there is a sense of pride in the giving of the gift.

When the gift recipients sign up to get their free subscriptions, you can offer them the chance to subscribe for a longer period of time at a reduced rate. Some will accept your offer, others won’t. Those who opt only for the free subscription will receive your offers to renew before their subscription ends. If you’ve provided a great value to them, some will subscribe. And when they do, you can then offer them certificates to give to their friends as well.

Remember, since your newsletter is delivered electronically, it costs almost nothing to give out gift subscriptions. And even if your newsletter is printed and mailed, the cost is still low compared to the number of new subscribers you are likely to get using this simple method. Of course, you’ll want to track your numbers to be sure it’s profitable.

Memberships can work the same way. Let your current members give away limited-time memberships to a small handful of the people they think will appreciate it the most.

You might even do special promotions using this method. For example, you give out certificates in late April for Mother’s Day with instructions to give them to moms who would enjoy the subscription or membership. Or prior to Christmas as gifts, and so forth.

If your membership or newsletter delivers a high value, using your current customers to bring in more customers can be the easiest, fastest and most cost effective way to get a continuous stream of new, happy customers into your business.

Therefore, instead of only thinking about how many of your paid newsletter subscriptions or memberships you can sell, start directing your creative juices to finding ways you can leverage your existing subscriber and customer base’s enthusiasm for your services to start GIVING AWAY everything you have to offer. As you do this, your business and influence can start growing exponentially, and with less overall effort and advertising investment on your part.

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3 Ways To Build A Profitable Opt In List Quickly and Easily

It finally dawns on you that you need to have your own opt-in list. You read countless articles and sought expert advice, and you see success stories about people who have made a fortune using opt-in lists. You follow their advice to the letter, but you still aren’t making money with opt-in lists despite knowing everything you need to know about them.

Build A Profitable Opt In List Quickly and Easily

If you hire writers to help you out or have expenses incurred, even if you have a big list, but only a small percentage actually buy from you, you’re still losing money. Seeing your sales figures and statistics will show you that after a few months. 

What could have gone wrong? What made others succeed where you failed? The most common mistake is that you just dived right in. You picked a topic that you thought would be quite popular and would make you money. This isn’t the case. Just because you wrote people from the list doesn’t mean they’ll instantly purchase.

My advice is for those who have tried and failed to build their opt-in lists, how to rejuvenate your venture, or how to build a lucrative list for those who are just starting out.

1) Get your customers to trust you and your products first. Just launching an opt-in list would not make you an expert and a believable seller. Write several articles before you begin your opt-in list. Write about the subject you are familiar with and have begun. Invest in forums first to learn about your customers’ wants and needs so that you can target those desires and needs. 

Provide expert advice and recommendations on forums on other sites. Once you feel that people trust you already, you can start your own opt-in list. You can build a base with other forum users as well. You can ask them to join your list. Friends are always good customers. Let them know about your business by providing a link to your website.

You will only make money if customers and subscribers trust and believe in you. They want a product or service that can be a good exchange for their money. People won’t buy products you recommend if they don’t know you.

2) Find a product or service that people want and need. Even though you may not have much experience in it, if you provide a service and product that you have researched and learned about well, you can carry it forward. You can sell your time, effort, and money if you invest time, effort, and money that the buyers or subscribers to your opt-in list can use as well. 

It is true that it is best to sell something that you are passionate about, but if you choose to sell something that is not entirely popular or profitable, you won’t find as many people who share your interests. Do your research well and you will see the profits come in. Also, provide your subscribers with promotional material they will actually use and spread. 

3) Make friends with other opt-in list users. This is basically beneficial if it is someone who has already launched a successful opt-in list. They have experience in this field, and experience is still the best teacher. Even though there are many articles available on the internet that you can use, nothing is more valuable than a first-hand account from someone you can trust.

Because they have gone through it, experienced opt-in list users can tell you what to do and what not to do. Despite the fact that different situations occur for different people, the general concept is still very useful. They will be able to inform you of which things to avoid. 

A profitable opt-in list doesn’t just happen overnight. It takes time and effort to build an opt-in list, and as your list grows, you should maintain its quality. Organize and manage it if need be, and hire help if needed, but just make sure that your subscribers are happy and satisfied so that they will buy from you in the future.

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Don’t Inflict Upsell Hell on Your Customers

Guaranteed, you’ve been on the customer side of this equation. You buy a product and you think you’re going to be directed to the download page. Instead, you find yourself on an upsell page trying to sell you another product.

Don’t Inflict Upsell Hell on Your Customers

No problem, you scroll to the bottom and click the ‘no thanks’ link, thinking you’re about to get to the download page.

No such luck. You’re on another upsell page. You scroll down and click ‘no thanks’ again, and you’re taken to…

… yet another upsell page. Now you’re getting irritated. You scroll down, click the ‘no thanks’ button, and you’re finally taken to…

… another upsell page! @#$%&

You’re no longer just irritated, you’re annoyed, mad and even downright ANGRY. Odds are you are talking to your computer and what you’re saying is not very nice.

Who can blame you?

Now then, let’s look at this from the marketer’s standpoint: The more offers you as the marketer can make, the more money you will make.

Today, that is.

But when you make your customers angry, what happens? They remember how you made them feel. In fact, they will remember how you made them feel long, long after they’ve forgotten your product. And the next time you try to sell them something, they’ll decide they’re going to stay far away from your offers because they do NOT want to get caught in upsell hell ever again.

So what’s the solution? Offer ONE upsell. Just one. Then take your buyers straight to the download page.

On the download page, you can offer them another product with a nice discount. You’re not holding their purchase hostage at this point because they’re able to download it. So they’re not going to resent you for making them another offer, especially if they get it at a reduced price.

Then in your autoresponder sequence, you can offer them all the upsells, down sells and cross sells you like interspersed with helpful info, news and so forth.

The bottom line comes down to this: If you want to be a flash in the pan and make all of your money today, use a ton of upsells. No one will buy from you again, but it won’t matter because you’ll be living on the beach somewhere carving coconuts.

But if you want to build a long term business, then respect your customers and never, ever put them through upsell hell again.

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How to Create Authentic Scarcity for Your DIGITAL Products without Limiting Profits

First, the bad news: If you’re telling customers that you’re only selling “X” number of your digital product, they’re going to think you’re a scammer.

How to Create Authentic Scarcity for Your DIGITAL Products without Limiting Profits

Think about it. Back in 2000, you could tell people you’re only selling 1,000 copies and they would believe you. But it’s 2020, and people have seen this tactic so many times, they not only don’t believe you – it makes them question everything else you say.

Plus, how shortsighted can you be to limit how much money you make? Let’s say you put out a truly great product, but to create scarcity and make sales you decide to limit either the number of products sold, or the time during which you will sell them.

You make the sales, you pull the product, and your income goes to zero. That could be a big long-term loss for you.

Or worse yet, you claim you will pull the product but you don’t. Or you say you “may” stop selling, but you don’t. Or you stop selling for 2 days or 2 weeks or 2 months, and then you open it up again.

And your credibility goes out the door.

So how do you create scarcity of digital products without losing sales and credibility?

You need to have a legitimate reason for creating the scarcity. For example, if you’re selling PLR, then obviously you can’t flood the market with thousands of copies or the PLR will lose its value.

But most products can be sold forever without causing the buyers a problem. So in that case, what do you do to create scarcity? You use the second method, which is…

… Bonus packages. And the good news: It’s easy, it’s highly effective, and done correctly it can create sales for you for a long time to come.

Here’s how it works:

Go to other marketers who sell products that compliment yours. These should be products that have only been sold and have never been given away. Otherwise they lose their value.

Ask these marketers if you can do a deal: You get to give away their product to your next 50 / 500 / 1,000 customers or all of your customers during the next week / two weeks / month. In return they get a percentage of your profits, along with the email addresses of all the buyers.

Not many marketers will say no to this offer. They get paid for sales they’re expending no effort to make. PLUS they get the email address of every buyer so they can sell them more products later.

And the best part is, you can repeat this as many times as you like, always offering new products as your limited bonuses. Maybe you offer the “XYZ” product to early bird buyers during the first 10 days only. Then during the next month you offer the “ABC” product, and the month after that, the “DEF” product and so forth.

True, in theory you could offer this bonus forever, except that in reality the owner of the product you’re giving away has the final say on how many copies you can give out. And as you tell your customers, you have to follow their rules or you can’t give away any of their products.

See how this works?

Added bonus for you: You’re creating alliances with these product owners. If you treat them right you’ll be able to do more deals with them in the future as well.

Bottom Line: By using REAL scarcity in this manner, you can continue to sell your product for a long time to come. And your customers will respect you for it, too.

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How to Pick the Right Name to Quickly Grow Your Business, Referrals and Brand

Which one would you remember: “Pete and Earl’s Hair Salon for Men,” or “Best Head Salon?” How about “The Best Irrigation Installation and Repair” or “Dirty Boots Irrigation?”

How to Pick the Right Name to Quickly Grow Your Business, Referrals and Brand

Choosing a memorable name for your business, service or product can actually increase your business, for 3 reasons:

– People can remember it in conversation with others. “Check out the “Stealth Remodeler,” he does work during off-hours so he won’t bother your customers.

– People remember it each time they see it. They might forget a generic name and not realize they’ve seen it over and over again online in forums, on blogs and so forth. But a memorable name they will remember. “Hey, I see that product or service everywhere, it must be good!”

– People can remember it when they need your product or service. “I’ve got to get a new window, so I’ll call the one window place I remember: ‘Peek-a-boo Windows.’” Or, “I need help with my website SEO, I’ll Google ‘Naked SEO’ because I remember their name from an article I read.”

Everything else being equal, the catchy, memorable name will win the business.

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Turn 1 Product into Many Income Streams

Let’s say you have a product for brick and mortar businesses on how to get more customers. If you take the exact same information that is in your product, but customize it for a specific niche, you can charge more AND make more sales.

Turn 1 Product into Many Income Streams

For example, you customize the info for chiropractors and market it exclusively to chiropractors. Sales will actually be easier to make for a couple of reasons.

First, it’s easier to reach your audience when you are being specific. Second, chiropractors will see the info is just for them, and be far more likely to buy than if it was generic. So it’s easier to reach your audience, and easier to sell to them when you find them.

But perhaps the biggest benefit of all is that you can sell your product for more money because it is geared specifically towards chiropractors. And you can do this in multiple niches: Contractors, lawyers, accountants, dentists, etc.

Let’s use another niche – weight loss. You have a generic product on how to lose weight, which means you are competing against every other weight loss product out there. But if you focus your product just for men over 60, or just for college women, or just for people in cold climates who can’t get outside to exercise, you’ve created more opportunities to target and sell your information. And you can continue to customize your info as many times as you can find markets. If you can reach your specific audience, you can do this.

This could be a business all on its own. You can go to any product owner and strike a deal where you take their info and customize it and then sell it. If you do, be sure you negotiate for a high percentage of the profits, since you will be doing the customizing and the work.

Or better yet, simply buy rights to the information and then you can keep all the profits for yourself.

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Pop Quiz: Which of These are Good Reasons NOT to Launch Your Product?

Are there really any good reasons NOT to launch your amazing new product? Take this quiz to find out so you don’t make the same critical mistakes that have destroyed many other businesses and entrepreneurs from the word GO…

Pop Quiz: Which of These are Good Reasons NOT to Launch Your Product?

Ok, check all that apply:

1. __ Another marketer has just launched a product very similar to yours, and if you launch your product now, you’ll look like a copycat.

2. __ You just got word that another launch for a similar product bombed in a very big way – almost no one bought it. You’ll look like an idiot if you launch your product.

3. __ A big guru in your niche just started the launch process of a very similar product. His first video is out, and once he releases the fourth video everyone on the planet will be promoting his product.

4. __ There are already several free versions of products quite similar to yours – thus there is no reason anyone would buy your product when they can get the same info for free.

Did you pick which scenarios should stop you from launching your product right now?

Okay, let’s see how you did.

Answers:

1. This happens more often than you think. And yes, product creators do pull their product launch when they see someone else has just launched something similar. And you know what? Those product creators are fools. Here’s a true story to illustrate why:

Recently a popular marketer was just about to launch a product he’d worked on for a long time. He had everything in place to launch – all he had to do was press the button to send out the first email.

But someone else launched a VERY similar product that was selling like gangbusters. So he decided not to launch. Which made him sad. So late that night, when he was feeling down, he said, “Screw it!” and hit the launch button. $61,000 in profits later, he was very, VERY happy he had launched his look alike product.

Do not worry about what others are selling. If you’ve done your research into what your customers want, you WILL make sales. And sometimes you’ll make those sales to the exact same people who bought your competitor’s product, too! Don’t wait, don’t hesitate – launch your product.

2. If their product didn’t sell, yours won’t either, right? Wrong. You’ve done your research and you know what your customers want. Your customers trust you. They like you. They buy your stuff.

So of course you’re going to launch your product, because whatever that other marketer did or did not have going on does not affect you. And neither do rumors, so don’t pay any attention to them. Stop second guessing yourself and launch your product.

3. Oh no, you can’t compete with the “big cheese,” can you? Who says you have to? Your customers are YOUR customers. Your affiliates are YOUR affiliates. It’s common for similar products to hit the market at nearly the same time and have both do well. So don’t worry about it. Just launch your product.

Have you noticed a pattern yet? I hope so. Okay, onto the last one…

4. What is the perceived value of “free?” Low. Very low. In fact, no free product can compete with your paid product, because as everyone believes, they get what they pay for. That’s why free is never your competition. So launch your product. Now.

In fact the only real competition you ever have is in your mind. So don’t worry about who is launching what or when they are launching. In fact, stop reading your emails when you’re in product creation mode and just focus on your task – creating the content and products your customers want. Everything else will take care of itself.

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Discover How to Earn Up to $180 Per Hour Using Google Translate and CPA Grip Affiliate Marketing!

I’m going to be showing you how you can make $30 every 10 minutes and up to $180 per hour and for this method, you’re going to be using google translate.

This method is not one of those transcribed methods or one of those that you have to write a blog post method this is a different method it’s a different way of making money and with this method, you can actually make around $25 to $30 every 10 minutes.

You don’t get paid per hour you get paid every 10 minutes, so one hour has 6 times 10 minutes so let’s do $30 times six that’s $180 that you could potentially be made using this method so most people that use this method they actually do it for around four to five hours every single day.

Let’s do the math on that if you use this website for about five hours every single day then you’re going to be making around $900 a day which is not bad now before we start I’d like to mention that this method is completely free anyone can do it, all you have to have is the PayPal account. 

let’s get started so go to google translate website once you’re on the google translate website all you have to do to translate something if you don’t know how to use it you choose the language that you want to be translating to the language that you want it to be translated to. In this, we are going to translate English to Spanish, pretty straightforward. so now that you know how to translate things really really easily.

Now let’s go to CPA Grip which is a website it’s really easy to use to make money all you have to do is copy your affiliate link from some of the actions that it’s going to give to you inside the website and whenever someone does something like click a link or put in an email you’re going to be earning money from that so it’s really easy to make money using this website and anyone around the world can use it. PayPal is how you get paid.

First register for CPA Grip it’s easy all you need is an email address, your name, and a phone number I’m not really sure but it’s pretty easy pretty straightforward that’s it. soon as you log into this website it’s going to show you all the people that are making money people are making thousands of dollars with it.

so once you’re in the dashboard here how you can use this website to make a lot of money in a kind of different way so what you have to do is you go to offer tools you click my offers and default it knows nows your location.

if you have a high volume of traffic you can make a lot of money doing this but if you wanted to make two thousand dollars using this method these offers in the U.S. you’re going to be having to drive traffic from 1000 people to get 2 000 which I know not many of you are going to be doing. 

What if you could make more money than two dollars an offer one thing that I know not many people know about cool? You need to use top paying countries that have high value offers so what do I mean by this I’m going to tell you right now.

CPA Grip Affiliate Marketing!

You want to change the country to France or maybe Italy or maybe Spain, you see in France they have payouts much higher than the U.S. The reason they have this is that not many people are using these countries to make money. So they want to pay more money to incentivize people to start using their website in these countries there are a lot of people using it in the united states but there are not so many people using it in France so they want to incentivize you to start using this in France as well.

For example, will use Spain you want to look over the highest paying countries you could check Sweden or you can check Portugal, Australia Switzerland brazil Egypt Mexico you could look over these countries and see what people are promoting and how much they’re paying, in this case, today will go with Spain.

Choose an offer in Spain and the reason why they’re paying so much is that people don’t speak Spanish and they don’t promote things in Spanish because they don’t speak other languages and for that reason, most people only want to promote the English offers and this is where the opportunity for you lies.

What you want to do to get your affiliate link you’re going to click the offer and see what they’re offering in this case they’re asking you to enter your telephone number for a chance to win and for every person that does this you’re going to be earning $18.63 okay so now what you want to do to grab your affiliate link past it in notepad have it handy.

What you want to do is go to Bitly.com and you want to shorten this link and make it more appealing for people to click they’re going to be clicking your link to win a Maga Sweeps so put this into google Spanish to English something like “What will you do if you win” make a catchy title we wont to be writing this in English because Spanish people are going to be seeing this.

Then you copy your link go to bitly.com create a new shortened link enter the long url and then click create on the customize back half you want to add the name of your offer so you can keep track of it. Now that you have a shorter link let’s copy and paste that into Notepad and move on to the next part.

Just a quick note I use Buildredirect for all my links it will keep track and if you ever have an offer that is no longer working it’s easy to replace the offer and not lose the link…I have a Blog on this if you want more information.

Now that you’ve shortened your link what you want to do next is go to this website that I’m going to tell you about right now it’s going to be guaranteed that you’re going to be getting at least 1 000 visitors to your offer Note- not all of them are going to be completing your offer so let’s say 10% of those people complete your offer that’s $18 rounded down will get you  $1800 not bad for your first campaign. for something that you took less than 10 minutes to set up and obviously, you can make this as many times as you want so basically the amount of money that you’re going to earn only depends on how many times you want to do it.

Go to this website trafficadbar this is free to join. After you have signed up and logged into your dashboard, just add a website copy your link from the notepad that you saved earlier this is your affiliate link with the name of your offer click add website so here is where the google translate comes into play what we want to do is we want to go back to google translate come up with a short but catchy title and translate it to Spanish what is the language of your ad and website you want to put this in Spanish here in the country that you want to be advertising in you want to type Spain.

They’re giving you one extra credit click save and it’s going to be saving your ad into the network every time someone performs that action that you told them to do which in this case is input their information you’re going to be earning $18 and remember that website is promising to give people 1 000 visitors.

I hope this will set you up for success.

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This Old School Method Gets You Boatloads of Recurring Payments

Let’s say you run across an affiliate program for a product with recurring payments, such as a membership site or software. Because it’s recurring payments, you sell it once and you get paid over and over again, for months or possibly even years. Everything else being equal, these are always the best types of products to promote because the income just keeps coming and coming.

This Old School Method Gets You Boatloads of Recurring Payments

Naturally you want to make as many sales of these as possible, so the question becomes: Other than your usual methods of promotion, how can you get more subscribers to this affiliate program?

Try an old school method that still works – creating a viral report.

In the report, teach how to do whatever it is that the product does. Teach the method in detail, step-by-step. Leave nothing out. Then at the end, let the reader know that they don’t have to do any of what you just said. Instead, they can get the same results a whole lot faster and easier by subscribing to the affiliate program.

Simple, right? First you show how complicated it is to do it by hand. Then you give them an easy way to get the same result – by subscribing. And you give your affiliate link.

And by the way, this is the ONLY affiliate link you put in the entire report.

Now then, here are few tips to make this work:

– Create a report good enough to sell. This should be high quality.

– Make the report short enough that readers can easily finish it in one sitting. You want every reader to reach the end so they see the affiliate link.

– Whenever possible, focus on telling your reader what to do, but not how to do it. This way they’re more likely to take the easy way out and subscribe to your affiliate program, rather than figure out details for themselves.

– Give your report an absolutely KILLER title that makes people want to read it and share it.

– Leave your name off of your report. This will encourage others to share it with their lists.

– Give anyone and everyone who has the report the right to distribute the report exactly as it is with no alterations. They can use it as a bonus, as a list building incentive and so forth.

– If you’ve written a sales page for the report, let others use the sales page and put their own name on it. Yes, they can absolutely charge for the report if they like, so long as they leave your affiliate link in place.

The idea is to get as many people as possible sharing your report. The more your report is distributed around the net, the more chances you have to make sales.

This is a very old school method that can still be quite effective if you follow these steps. And of course you can repeat this method as many times as you like.

Imagine if you have a dozen of these reports, each with an affiliate link to a recurring payment program. You let other marketers give your reports away as bonuses and whatnot. And you let marketers sell them and keep all the profits.

Thousands upon thousands of copies can be distributed using these methods. And even if only 1 out of 100 who get the report subscribe for a few months to your programs, you’ll still make out like a bandit.

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Work At Home Online Instead Of At Work

As information super highways become revenue super highways, so do work-at-home opportunities. Thousands of people are quitting their jobs, working from home, and making money online. You can start your own online work-at-home business if you are motivated and have some free time.

Work At Home Online Instead Of At Work

So far this probably sounds like one of those e-mails you always delete advertising one of these so-called online businesses. It’s okay. You aren’t being sold anything here or even suggested an online business that allows you to work from home. The purpose of this article is to inform you of some of the options available. What works for you is up to you.

USE YOUR PRIOR TRAINING OR SKILLS TO FREELANCE

Whatever your expertise may be: writing, coding, painting, or contorting yourself into odd shapes, there are websites that let you find work at home jobs in those fields. Each of these sites operates differently. There are some websites that post job opportunities and allow members to bid on them; there are others that post jobs and have respondents contact the clients directly.

There are some that charge membership fees, and there are some that don’t. Craigslist.com and writerlance.com are excellent websites to find freelance work from home. When looking for a site that fits your skills, search engines are your best friend. You’re sure to find something if you look hard enough.

WRITE ABOUT YOUR FIELD

Blogs are a wonderful way to express yourself. Success and failure have taught you a lot over the course of your life. Maybe you know the best way to filet a salmon or how to count cards so the casino monitors can’t catch you. You’d be surprised how many people want to know this information. Think about starting a blog if you are halfway decent at writing. No matter what you write about, if you can get people to read your blog, you can make money. The writing is only the bait. The food on your plate is what you include with your writing.

Think about your audience when you’re writing. Identify a niche group for your articles, and then target all your money-making plans to that group. A targeted campaign is more likely to be successful than a general campaign. Don’t worry. I’m getting to how to actually make the money.

HERE IT IS, THE MONEY MAKING PART OF YOUR WORK AT HOME BUSINESS!

It is possible to make money online in a number of ways, both using a blog and without. Affiliate marketing is one way to do this. An affiliate marketer puts a link to another website somewhere online, and that site pays you for every click or registration or sale. When you have a blog, affiliate marketing can be a great way to make money, especially if you have a large audience. It is, however, not necessary to be a blogger to take advantage of affiliate marketing.

There are many message boards and forums on the Internet where you can post the links. Affiliate marketing can be a work from home business in and of itself.

Buying and selling items online is another opportunity. Some have written books about making money on eBay and other auction sites, which might be a viable home business for some. There may be others of you who have your own products you would like to sell. Maybe you take nature photography or are in a band or do arts and crafts. Well, you can sell those personalized dream catchers online or those struggling demo CDs.

If you are smart, you will look at a local college and see if there are students looking for experience who will work for a reduced price or as part of a class project. Set up a website using a website design program, learn HTML, or hire someone else to do it for you. When your website is up and running, you can do the rest of the marketing and selling work at home.

Getting your product onto the Internet market can be easy with online communities like TikTok and Facebook. Tapping into Facebook is tapping into millions of people worldwide. So if you’re trying to sell that CD or those photographs, join several of these online communities and market to the other members. Just remember to fo us your profile around your product and business. You’ll be amazed what you can accomplish having a community that size at your fingertips.

HAVE A PLAN

Regardless of what work at home opportunity you choose, make sure you consider it carefully. Make sure you do your homework on the ones you’re using. Learn from other people’s successes and failures. Plan a long-term business strategy with short-term, attainable goals. People who wander haphazardly about the Internet, flitting from online business to another busines don’t make much money. It is possible to work at home and still make money if you plan carefully, have a direction, and make a plan.

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