With online advertising, half the battle is getting your ads noticed so they have an impact and create urgency to push readers to act.
If your subject line isn’t good, your ad won’t be read.
Here are 10 ways to increase the chance of your ad getting read:-
- Ask a question in your subject line. We’ve been trained to answer questions automatically in school.
- Make your targeted audience feel enticed by offering free information, a free download, software or a free trial by using the word “free”.
- When dealing with people face-to-face, it is easy to respond to someone else’s smile. Online, however, smiles cannot be seen, so add a :0) smile at the beginning or end of your subject line.
- Make realistic claims. People’s inboxes are stuffed full of promises of becoming millionaires in 180 days. Be realistic and reduce the income potential. Besides, some people are only looking for a few hundred dollars extra a month, not hundreds of thousands of dollars a year, so make your offer enticing to all.
- Your subject line should not have all capital letters. It is difficult to read and it is also considered shouting online, so capitalize every word at the start.
- If you start your subject line with “stop”, people will stop and pay attention to what you’re saying.
- Create eye-catching gaps between your words and your letters by using extra white space in your subject line.
- In your subject line, use capital letters and lowercase letters creatively.
- In your subject line, capitalize keywords to emphasize them.
- You need to be clear and specific. For example, 365 days sounds much longer than 1 year. $100.00 a day sounds much more specific than thousands of dollars a month. Adding 100 subscribers a week will be better than growing your list.
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Keep your classified ads punchy and to the point by using telegraphic sentences. Get paid on 6 levels, unlimited width, $30 cash per referral… Be artistic by putting “ “, * *, ~ ~, << >> around your headline. This draws the reader towards your ad and not someone else’s. Word your advertising as a testimonial. It instantly creates credibility for your offer. For example, “Webmaster reveals how to drive traffic to your site in 5 minutes a day”.
Note: If your budget is tight don’t blow it all at once. Start with free ads to track your ad writing skills and when you get more confident and are producing results move up to classified ads, top sponsor ads, regular ads, and finally the ultimate ad of all, the solo ad.
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